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272 results in Reports

  • Consumer Mobile Adoption
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook

    The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the...

    • Downloads: 53
  • For Customer Insights Professionals

    Report:Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet

    With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders peaked...

    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Insurance, 2014

      Landscape: The Mobile Insurance Strategy Playbook

      Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial and growing consumer interest in mobile insurance,...

      • Downloads: 214
    • For CIO Professionals

      Report:Understanding The Australian Mobile Customer, Part 3

      Tablet Adoption By Gender

      In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

      • Downloads: 61
    • For Marketing Leadership Professionals

      Report:The New Mobile Mind Shift Index

      Analyzing The Appetites Of Your Mobile Customers

      You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI),...

      • Downloads: 355
    • For CIO Professionals

      Report:Understanding The Australian Mobile Customer, Part 2

      Smartphone Adoption By Age

      In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

      • Downloads: 64
    • For CIO Professionals

      Report:Quick Take: Connected-Home News Obscures Advances In Offerings For A Broader Audience

      iControl, Insteon, And Microsoft Push Connected-Home Solutions — But Need To Add Simple Devices That Solve Mobile Moments

      Last week, iControl Networks touted new customer survey data on smart-home systems, while Insteon announced the first connected-home solution kits and modules tailored for and codeveloped with...

      • Downloads: 98
    • For Marketing Leadership Professionals

      Report:Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

      A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

      Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

      • Downloads: 99
    • For CIO Professionals

      Report:Understanding The Australian Mobile Customer, Part 1

      Smartphone Adoption By Gender

      In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

      • Downloads: 85
    • For Customer Insights Professionals

      Report:Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

      ForecastView Spreadsheet

      Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle East,...

      • Downloads: 1
    • For Marketing Leadership Professionals

      Report:US Mobile Commerce Trends, 2013

      A Global Consumer Technographics® Report

      Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

      • Downloads: 68
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, US

      North American Consumer Technographics®

      This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

      • Downloads: 235
    • For CIO Professionals

      Report:Re-Engineer Your Business For Mobile Moments

      Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

      The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

      • Downloads: 454
    • For Customer Insights Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, Latin America

      Latin American Consumer Technographics®

      This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer...

      • Downloads: 41
    • For eBusiness & Channel Strategy Professionals

      Report:Follow Best Practices To Encourage Mobile Insurance Use

      Processes: The Mobile Insurance Strategy Playbook

      The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the...

      • Downloads: 402
    • For Marketing Leadership Professionals

      Report:Optimize Your Search Marketing With Mobile

      Continuous Improvement: The Search Marketing Playbook

      Smartphone penetration is surging, and mobile search usage is on the rise. This means that mobile should be a priority — not an experiment — for search marketers. This playbook report...

      • Downloads: 338
    • For Marketing Leadership Professionals

      Report:The Mobile Mind Shift Index: Global

      Global Consumer Technographics®

      We are witnessing a global mobile mind shift — the expectation that any desired information or service is available on any device, in context, at a consumer's moment of need. The Mobile Mind...

      • Downloads: 98
    • For CIO Professionals

      Report:Services For The Digital Self

      The Battle To Serve You . . . And Profit From Your Data

      People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

      • Downloads: 651
    • For Customer Insights Professionals

      Report:Forrester Research World Mobile Adoption Forecast, 2013 To 2018 (Global)

      ForecastView Spreadsheet

      Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

      • Downloads: 12
    • For Marketing Leadership Professionals

      Report:Google Glass: What Marketers Need To Know

      Utility-Based Marketing Is In; Advertising Is Out

      Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

      • Downloads: 662
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Technology Adoption: 2013

      A Benchmarking Guide For eBusiness Professionals

      Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

      • Downloads: 1143
    • For Marketing Leadership Professionals

      Report:US Online Bankers

      A Technographics® Overview

      In an increasingly connected world, it's not surprising that more than three-quarters of US online adults are banking online on a PC — checking their account balances, transferring funds, or...

      • Downloads: 86
    • For CIO Professionals

      Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

      Benchmark: The CIO's Mobile Engagement Playbook

      Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

      • Downloads: 533
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, China

      Asia Pacific Consumer Technographics®

      This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

      • Downloads: 72
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

      In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats...

      • Downloads: 1245