Refine your results

Date Range

Role

Methodology

Industry

Market Imperatives

Region

Vendor

Analyst

266 results in Reports

  • Consumer Mobile Adoption
  • For Marketing Leadership Professionals

    Report:Forrester Research eReader Adoption Forecast, 2014 To 2019 (Western Europe)

    ForecastView Spreadsheet

    Part of our global eReader adoption forecast, this forecast details the sales and installed base for eReader devices as well as book market spending for 16 Western European countries. It also...

    • For Marketing Leadership Professionals

      Report:Forrester Research eReader Adoption Forecast, 2014 To 2019 (US)

      ForecastView Spreadsheet

      Part of our global eReader adoption forecast, this forecast details the sales and installed base for eReader devices as well as book market spending. It also includes total book (physical and...

      • For Marketing Leadership Professionals

        Report:Forrester Research Tablet Adoption Forecast, 2013 To 2018 (US)

        ForecastView Spreadsheet

        Part of our global tablet adoption forecast, this forecast details the sales and installed base for tablet devices. It breaks out the installed base of consumer- and business-owned tablets and new...

        • Downloads: 1
      • For Marketing Leadership Professionals

        Report:Forrester Research Tablet Adoption Forecast, 2013 To 2018 (Western Europe)

        ForecastView Spreadsheet

        Part of our global tablet adoption forecast, this forecast details the sales and installed base for tablet devices for 16 Western European countries. It breaks out installed base of consumer- and...

        • For eBusiness & Channel Strategy Professionals

          Report:Best Practices In Mobile Financial Sales

          Digital Teams Must Use Context To Be Relevant And Earn Sales

          As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

          • Downloads: 135
        • For Marketing Leadership Professionals

          Report:Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Global)

          ForecastView Spreadsheet

          The number of global smartphone subscribers is expected to reach 3.4 billion by 2019, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 59% by 2019, up from 28% in...

          • Downloads: 1
        • For Marketing Leadership Professionals

          Report:The State Of Consumers And Technology: Benchmark 2013, China

          China Consumer Technographics®

          This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

          • Downloads: 16
        • For eBusiness & Channel Strategy Professionals

          Report:Make The Business Case For Mobile Insurance

          Business Case: The Mobile Insurance Strategy Playbook

          The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the...

          • Downloads: 159
        • For Customer Insights Professionals

          Report:Forrester Research World eReader Adoption Forecast, 2014 To 2019 (Global)

          ForecastView Spreadsheet

          With strong growth in sales and consumer ownership of tablets, smartphones, and other multipurpose devices squeezing the market for single-function devices, global sales of dedicated eReaders peaked...

          • For eBusiness & Channel Strategy Professionals

            Report:The State Of Mobile Insurance, 2014

            Landscape: The Mobile Insurance Strategy Playbook

            Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial and growing consumer interest in mobile insurance,...

            • Downloads: 347
          • For CIO Professionals

            Report:Understanding The Australian Mobile Customer, Part 3

            Tablet Adoption By Gender

            In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

            • Downloads: 67
          • For Marketing Leadership Professionals

            Report:The New Mobile Mind Shift Index

            Analyzing The Appetites Of Your Mobile Customers

            You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI),...

            • Downloads: 423
          • For CIO Professionals

            Report:Quick Take: Connected-Home News Obscures Advances In Offerings For A Broader Audience

            iControl, Insteon, And Microsoft Push Connected-Home Solutions — But Need To Add Simple Devices That Solve Mobile Moments

            Last week, iControl Networks touted new customer survey data on smart-home systems, while Insteon announced the first connected-home solution kits and modules tailored for and codeveloped with...

            • Downloads: 127
          • For Marketing Leadership Professionals

            Report:Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

            A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

            Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

            • Downloads: 116
          • For CIO Professionals

            Report:Understanding The Australian Mobile Customer, Part 1

            Smartphone Adoption By Gender

            In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

            • Downloads: 87
          • For Customer Insights Professionals

            Report:Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

            ForecastView Spreadsheet

            Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle East,...

            • Downloads: 1
          • For Marketing Leadership Professionals

            Report:US Mobile Commerce Trends, 2013

            A Global Consumer Technographics® Report

            Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

            • Downloads: 80
          • For Marketing Leadership Professionals

            Report:The State Of Consumers And Technology: Benchmark 2013, US

            North American Consumer Technographics®

            This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

            • Downloads: 260
          • For CIO Professionals

            Report:Re-Engineer Your Business For Mobile Moments

            Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

            The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

            • Downloads: 479
          • For Customer Insights Professionals

            Report:The State Of Consumers And Technology: Benchmark 2013, Latin America

            Latin American Consumer Technographics®

            This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer...

            • Downloads: 50
          • For eBusiness & Channel Strategy Professionals

            Report:Follow Best Practices To Encourage Mobile Insurance Use

            Processes: The Mobile Insurance Strategy Playbook

            The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the...

            • Downloads: 423
          • For Marketing Leadership Professionals

            Report:Optimize Your Search Marketing With Mobile

            Continuous Improvement: The Search Marketing Playbook

            Smartphone penetration is surging, and mobile search usage is on the rise. This means that mobile should be a priority — not an experiment — for search marketers. This playbook report...

            • Downloads: 354
          • For Marketing Leadership Professionals

            Report:The Mobile Mind Shift Index: Global

            Global Consumer Technographics®

            We are witnessing a global mobile mind shift — the expectation that any desired information or service is available on any device, in context, at a consumer's moment of need. The Mobile Mind...

            • Downloads: 101
          • For CIO Professionals

            Report:Services For The Digital Self

            The Battle To Serve You . . . And Profit From Your Data

            People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

            • Downloads: 687
          • For Customer Insights Professionals

            Report:Forrester Research World Mobile Adoption Forecast, 2013 To 2018 (Global)

            ForecastView Spreadsheet

            Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

            • Downloads: 12