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263 results in Reports

  • Consumer Mobile Adoption
  • For Customer Insights Professionals

    Report:Forrester Research World Online Population Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet

    Internet access has become nearly ubiquitous in many Western countries, where penetration rates today reach as high as 90% of the population. However, robust growth in Asia Pacific, the Middle East,...

    • For Marketing Leadership Professionals

      Report:US Mobile Commerce Trends, 2013

      A Global Consumer Technographics® Report

      Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...

      • Downloads: 34
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, US

      North American Consumer Technographics®

      This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

      • Downloads: 171
    • For CIO Professionals

      Report:Re-Engineer Your Business For Mobile Moments

      Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

      The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

      • Downloads: 335
    • For Customer Insights Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, Latin America

      Latin American Consumer Technographics®

      This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and consumer...

      • Downloads: 30
    • For eBusiness & Channel Strategy Professionals

      Report:Follow Best Practices To Encourage Mobile Insurance Use

      Processes: The Mobile Insurance Strategy Playbook

      The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the...

      • Downloads: 316
    • For Marketing Leadership Professionals

      Report:Optimize Your Search Marketing With Mobile

      Continuous Improvement: The Search Marketing Playbook

      Smartphone penetration is surging, and mobile search usage is on the rise. This means that mobile should be a priority — not an experiment — for search marketers. This playbook report...

      • Downloads: 296
      • Rating:
    • For Marketing Leadership Professionals

      Report:The Mobile Mind Shift Index: Global

      Global Consumer Technographics®

      We are witnessing a global mobile mind shift — the expectation that any desired information or service is available on any device, in context, at a consumer's moment of need. The Mobile Mind...

      • Downloads: 71
    • For CIO Professionals

      Report:Services For The Digital Self

      The Battle To Serve You . . . And Profit From Your Data

      People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

      • Downloads: 585
      • Rating:
    • For Customer Insights Professionals

      Report:Forrester Research World Mobile Adoption Forecast, 2013 To 2018 (Global)

      ForecastView Spreadsheet

      Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

      • Downloads: 9
    • For Marketing Leadership Professionals

      Report:Google Glass: What Marketers Need To Know

      Utility-Based Marketing Is In; Advertising Is Out

      Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

      • Downloads: 607
      • Comments: 1
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Technology Adoption: 2013

      A Benchmarking Guide For eBusiness Professionals

      Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

      • Downloads: 1106
      • Rating:
    • For Marketing Leadership Professionals

      Report:US Online Bankers

      A Technographics® Overview

      In an increasingly connected world, it's not surprising that more than three-quarters of US online adults are banking online on a PC — checking their account balances, transferring funds, or...

      • Downloads: 79
    • For CIO Professionals

      Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

      Benchmark: The CIO's Mobile Engagement Playbook

      Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

      • Downloads: 496
      • Rating:
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, China

      Asia Pacific Consumer Technographics®

      This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

      • Downloads: 64
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

      In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats...

      • Downloads: 1169
      • Rating:
    • For Marketing Leadership Professionals

      Report:Global Mobile Behaviors, 2012

      Global Consumer Technographics®

      In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

      • Downloads: 142
    • For Marketing Leadership Professionals

      Report:The Mobile Mind Shift Index

      Measuring And Analyzing The Shift In Consumers' Expectations

      Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

      • Downloads: 945
      • Rating:
    • For Marketing Leadership Professionals

      Report:The State Of Consumers And Technology: Benchmark 2012, Europe

      European Consumer Technographics®

      This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

      • Downloads: 100
    • For Marketing Leadership Professionals

      Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

      Asia Pacific Technographics®

      For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

      • Downloads: 68
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Habits Of The Retail Shopper In China

      How Mobile Influences Sales In The World's Largest Mobile Phone Market

      China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusiness...

      • Downloads: 397
      • Rating:
    • For Marketing Leadership Professionals

      Report:US Online Hispanics: A Demographic Overview

      North American Technographics®

      This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

      • Downloads: 136
    • For CIO Professionals

      Report:CIOs: Master The Mobile Banking Imperative

      The Mobile Banking Imperative

      This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

      • Downloads: 223
    • For eBusiness & Channel Strategy Professionals

      Report:2013 Mobile Trends For eBusiness Professionals

      Landscape: The Mobile eBusiness Playbook

      With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

      • Downloads: 1097
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Mobile Insurance In 2013

      Landscape: The Mobile Insurance Strategy Playbook

      Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

      • Downloads: 1080
      • Comments: 1
      • Rating: