Forrester

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 134
• Rating:

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

• Downloads: 42

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 314
• Comments: 3

For Security & Risk Professionals

Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

• Downloads: 278

For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
• Rating:

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1706

For Marketing Leadership Professionals

Report:Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

A Technographics® Data Essentials Document

This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...

• Downloads: 139

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 894

For Marketing Leadership Professionals

Report:Nokia And Microsoft Tie The Smartphone Knot

Their Market Disrupted, Both Require Differentiation To Succeed

Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

• Downloads: 423
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Five Retail eCommerce Trends To Watch In 2011

2010 marked a year of significant changes in the Internet landscape (primarily with the growth of social networks and mobile devices); these changes forced retail executives to think hard about the...

• Downloads: 3049

For Marketing Leadership Professionals

Report:Smartphone Trends 2011

In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products

In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will...

• Downloads: 2188

For Marketing Leadership Professionals

Report:Verizon iPhone Sets The Battleground For iPhone 5

Product Strategists Face A New Competitive Landscape

Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the competitive...

• Downloads: 274

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: Understanding How US Mobile Tenure Affects Behavior

An overview of how cell phone tenure affects usage, including key phone features, type of cell phone contract, reasons for switching cell phone providers, and popular providers.

For Marketing Leadership Professionals

Report:Europe Mobile Technographics®: 2010

An Empowered Report: An Example Of Mobile Behavior Among UK Online Shoppers

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis, offering...

• Downloads: 973

For Marketing Leadership Professionals

Report:Fighting Disruptive Product Strategy: A Nokia Case Study

The N8 Is Not A Sufficient Response To Smartphone Disruptors'

Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's latest...

• Downloads: 464

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For Marketing Leadership Professionals

Report:Profiling US Online Mobile Consumers

A Technographics® Data Essentials Document

Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their...

• Downloads: 395

For Marketing Leadership Professionals

Report:The Future Of Application Stores

What To Expect When Defining Your Mobile Consumer Road Map

The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for...

• Downloads: 1789

For Marketing Leadership Professionals

Report:FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product:...

• Downloads: 463

For Marketing Leadership Professionals

Report:Which Device Offers The Best Music Experience?

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

• Downloads: 432

For Marketing Leadership Professionals

Report:Profiling Your Best Mobile Customers

A Picture Of European Mobile-Savvy Users

iPhone users, despite being the heaviest users of mobile services, are only a subset of your customer base. Forrester's data shows that they represent just 2% of the European mobile population. A...

• Downloads: 992

For Marketing Leadership Professionals

Report:How To Build "Just Right" Mobile Handsets Using Convenience Analysis

An Application Of Forrester's Convenience Quotient Framework

Balancing competing product design demands through a series of tradeoffs is a critical part of the process of building a mobile device like a phone. Why did smartphones not enjoy mainstream success...

• Downloads: 446

For Marketing Leadership Professionals

Report:Target Smartphones

All Smartphones Are Not Created Equal In Europe, Whatever US History Teaches

Too often, product strategies are built around the concept of the "smartphone" as an ideal target for mobile products. But unlike men, all smartphones are not created equal. Modern smartphones...

• Downloads: 899