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75 results in Reports

  • Consumer Mobile Brands
  • For Security & Risk Professionals

    Report:The State Of Enterprise Mobile Security, Q1 2014: Strategies Shift From Devices To Apps

    Benchmark: The Mobile Security And Operations Playbook

    Even as more and more firms adopt and grow more comfortable with bring-your-own-device (BYOD) strategies, security and risk (S&R) pros remain vigilant — particularly as firms seek to empower...

    • Downloads: 364
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

    • Downloads: 111
  • For CIO Professionals

    Report:Quick Take: Apple Doubles Down On Its Premium Brand With The iPhone 5s And 5c

    New Products Reflect The Company's Conviction That It Can Command Growth At The High End Of The Smartphone Market

    As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to...

    • Downloads: 102
    • Rating:
  • For Marketing Leadership Professionals

    Report:Understanding The Gap Between Consumers' And Marketers' Use Of Mobile

    Adoption of smartphones is skyrocketing around the globe. Increased sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is...

    • Downloads: 723
    • Rating:
  • For Marketing Leadership Professionals

    Report:Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

    • Downloads: 602
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 494
    • Rating:
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2012, Europe

    European Consumer Technographics®

    This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

    • Downloads: 100
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2012, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 462
    • Comments: 3
  • For Security & Risk Professionals

    Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

    • Downloads: 420
  • For CIO Professionals

    Report:Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

    • Downloads: 459
    • Rating:
  • For Marketing Leadership Professionals

    Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

    • Downloads: 398
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

    • Downloads: 1805
  • For Marketing Leadership Professionals

    Report:Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

    A Technographics® Data Essentials Document

    This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...

    • Downloads: 154
  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 302
  • For Marketing Leadership Professionals

    Report:iPad Challengers Have Flawed Product Strategies

    Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

    With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

    • Downloads: 921
  • For Marketing Leadership Professionals

    Report:Nokia And Microsoft Tie The Smartphone Knot

    Their Market Disrupted, Both Require Differentiation To Succeed

    Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

    • Downloads: 438
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Five Retail eCommerce Trends To Watch In 2011

    2010 marked a year of significant changes in the Internet landscape (primarily with the growth of social networks and mobile devices); these changes forced retail executives to think hard about the...

    • Downloads: 3123
  • For Marketing Leadership Professionals

    Report:Smartphone Trends 2011

    In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products

    In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will...

    • Downloads: 2232
  • For Marketing Leadership Professionals

    Report:Verizon iPhone Sets The Battleground For iPhone 5

    Product Strategists Face A New Competitive Landscape

    Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the competitive...

    • Downloads: 281
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: Understanding How US Mobile Tenure Affects Behavior

    An overview of how cell phone tenure affects usage, including key phone features, type of cell phone contract, reasons for switching cell phone providers, and popular providers.

    • Downloads: 1
  • For Marketing Leadership Professionals

    Report:Europe Mobile Technographics®: 2010

    An Empowered Report: An Example Of Mobile Behavior Among UK Online Shoppers

    The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis, offering...

    • Downloads: 998
  • For Marketing Leadership Professionals

    Report:Fighting Disruptive Product Strategy: A Nokia Case Study

    The N8 Is Not A Sufficient Response To Smartphone Disruptors'

    Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's latest...

    • Downloads: 480
  • For Marketing Leadership Professionals

    Report:Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

    • Downloads: 740
  • For Marketing Leadership Professionals

    Report:Profiling US Online Mobile Consumers

    A Technographics® Data Essentials Document

    Just as US online mobile consumers vary in how they use their mobile devices (from 30% texting on a daily basis to 12% accessing the mobile Internet that frequently), they also vary in their...

    • Downloads: 413
  • For Marketing Leadership Professionals

    Report:The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for...

    • Downloads: 1834