Forrester

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 33

For Marketing Leadership Professionals

Report:The Mobile Application Life Cycle

Refine Your App Strategy In Anticipation Of The Second Wave

The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

• Downloads: 1228
• Comments: 3
• Rating:

For eBusiness & Channel Strategy Professionals

Report:A Systematic Approach To Mobile Strategy

Strategic Plan: The Mobile eBusiness Playbook

Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Downloads: 4183

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

• Downloads: 2

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

• Downloads: 4

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Latin America

Latin American Consumer Technographics®

Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Downloads: 106
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For Marketing Leadership Professionals

Report:2012 Mobile Trends For CPS Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 727
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For Marketing Leadership Professionals

Report:Adapting To Media Fragmentation In Europe

The Impact Of Media Fragmentation Patterns On Communication Strategy

Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

• Downloads: 380

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For Marketing Leadership Professionals

Report:2011 Mobile Trends

For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

• Downloads: 5979
• Comments: 2
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For Marketing Leadership Professionals

Report:How Consumers In Asia Pacific Use Their Mobile Phones

Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

• Downloads: 159

For Marketing Leadership Professionals

Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

Strategies To Counter Disruptive Smartphone Competition

Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Downloads: 469

For Marketing Leadership Professionals

Report:Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

• Downloads: 791

For Marketing Leadership Professionals

Report:Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

ForecastView Spreadsheet

Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of the...

For Marketing Leadership Professionals

Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

• Downloads: 601

For Marketing Leadership Professionals

Report:Understanding Latin American Online Consumers

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Downloads: 99

For Marketing Leadership Professionals

Report:The European Three-Screen Audience Is Growing, But TV Still Reigns

A Reality Check On European Video Consumption

While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

• Downloads: 621
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For Marketing Leadership Professionals

Report:Competing With Apple

Assess Capabilities, Not Intent, To Benchmark Competitors Or Potential Partners

At every new product launch, Apple secures enormous attention, in part due to Apple's cultivated mystique. Forrester advises firms to see through the magic by using threat analysis to predict what...

• Downloads: 1100

For Marketing Leadership Professionals

Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

• Downloads: 1072

For Marketing Leadership Professionals

Report:Forrester Research Mobile Media And Messaging Forecast, 1/10 (US)

ForecastView Spreadsheet

Mobile Media And Messaging Forecast (US): Usage and volume of SMS and MMS, segmenting SMS into application SMS and P2P SMS. Includes usage and revenue generated from categories of mobile media such...

For Marketing Leadership Professionals

Report:2010 Mobile Trends

2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place....

• Downloads: 5065

For Marketing Leadership Professionals

Report:Digital Music Consumption Around The Globe

The adoption of digital music differs greatly in different regions across the globe, presenting unique sets of challenges and opportunities. Europeans, for instance, are more active than Americans in...

• Downloads: 724

For Marketing Leadership Professionals

Report:Forrester Research Internet Music Forecast Summary 12.09 (US)

ForecastView Spreadsheet

Digital Music Sales Forecast (US): Number of music buyers and total spending by the purchase format, online, offline, digital subscription, and digital download, including mobile OTA and sideload....

For Marketing Leadership Professionals

Report:Will Radio Survive The Media Meltdown?

The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate....

• Downloads: 354

For Marketing Leadership Professionals

Report:Mobile Technographics® In Europe

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly...

• Downloads: 944