Forrester

For eBusiness & Channel Strategy Professionals

Report:How US Consumers Shop On Mobile Devices

Consumers Use Mobile Phones Primarily For In-Store Product Research

Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

• Downloads: 170

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: Five Trends Shaping The Next Generation Of North American Digital Banking

In this report we explore five trends that will affect the next generation of digital banking. Rising digital customer expectations, advances in technology, and continued digital disruption threats...

• Downloads: 240

For Infrastructure & Operations Professionals

Report:Making Informed Mobile Payment Investments In China

The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

• Downloads: 63

For eBusiness & Channel Strategy Professionals

Report:Understanding The Dynamics Of China's eCommerce Market

China is set to be the world's largest eCommerce market by 2015. Growth in this market shows no signs of slowing down, but many of the forces driving sales differ from other eCommerce markets. This...

• Downloads: 167

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: US Retail eBusiness

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

• Downloads: 373
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For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2012 To 2017

US Online Retail Will Reach $262 Billion In 2013

Online retail in the US continues to grow at a rapid rate, outpacing sales growth at traditional stores and stealing market share from them. We predict that online retail in 2013 will reach $262...

• Downloads: 581

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 31

For eBusiness & Channel Strategy Professionals

Report:Mobile Habits Of The Retail Shopper In China

How Mobile Influences Sales In The World's Largest Mobile Phone Market

China, the world's largest mobile phone market, boasts more subscribers than the US by a wide margin, with more than 1 billion mobile subscribers, 202 million of which are 3G subscribers. eBusiness...

• Downloads: 191
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For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 339

For CIO Professionals

Report:CIOs: Master The Mobile Banking Imperative

The Mobile Banking Imperative

This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

• Downloads: 57

For Marketing Leadership Professionals

Report:2013 Mobile Trends For Marketers

Multiyear Strategies And Larger Investments Define This Year

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 949
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For eBusiness & Channel Strategy Professionals

Report:2013 Mobile Trends For eBusiness Professionals

Landscape: The Mobile eBusiness Playbook

With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

• Downloads: 652
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For CIO Professionals

Report:Mobile Engagement Demands Process Transformation

Processes: The CIO's Mobile Engagement Playbook

To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

• Downloads: 349
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For eBusiness & Channel Strategy Professionals

Report:The Luxury Retailer's Guide To Agile Commerce

A new breed of luxury goods online shopper has arrived that is young, tech-savvy, Internet-aware, mobile-enabled, and embracing tablets fast. This new breed of global consumer is keen to find fresh...

• Downloads: 296

For eBusiness & Channel Strategy Professionals

Report:Building A Pervasive Corporate Mobile Competency

Organization: The Mobile eBusiness Playbook

Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

• Downloads: 268

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2013: Key Metrics And Initiatives

eCommerce continues to grow at a rapid pace; on average, the retailers surveyed for Forrester and Shop.org's annual The State of Retailing Online study experienced 28% growth in sales in 2012 over...

• Downloads: 747
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For eBusiness & Channel Strategy Professionals

Report:US Mobile Payments Forecast, 2013 To 2017

US Mobile Payments Will Reach $90B By 2017

Innovation and competitive disruption in mobile payments continued at an accelerated pace throughout 2012, but consumer adoption lagged behind the industry hype. Over the next five years, US...

• Downloads: 717

For eBusiness & Channel Strategy Professionals

Report:US Mobile Retail Forecast, 2012 To 2017

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail...

• Downloads: 708
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For eBusiness & Channel Strategy Professionals

Report:Building Next-Generation Mobile Banking

Tools And Technologies: The Mobile Banking Strategy Playbook

Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

• Downloads: 750
• Comments: 1
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For CIO Professionals

Report:The Business Impact Of Mobile Engagement

Business Case: The CIO's Mobile Engagement Playbook

Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

• Downloads: 654
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For eBusiness & Channel Strategy Professionals

Report:Mobile Opportunities For Brick-And-Mortar Establishments In Canada

Mobile will fundamentally change consumer behavior in local establishments in the decades to come. It already generates substantial web traffic for consumer-facing companies and is increasingly...

• Downloads: 205

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Mobile Banking Forecast, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Adoption of mobile banking by individual mobile users in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast segments the addressable market and...

• Downloads: 5

For Marketing Leadership Professionals

Report:US Young Professionals: A Demographic Overview

North American Technographics®

In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Downloads: 65

For eBusiness & Channel Strategy Professionals

Report:The Mobile Banking Imperative

Vision: The Mobile Banking Strategy Playbook

This report gives eBusiness and channel strategy professionals at banks a vision for what the future of mobile banking will be and why it is critical to develop a clear mobile strategy focused on...

• Downloads: 683
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For eBusiness & Channel Strategy Professionals

Report:Mobile Maturity Equates To Mobile Competency

Assessment: The Mobile eBusiness Playbook

eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they...

• Downloads: 306
• Comments: 1
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