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182 results in Reports

  • Innovation Networks
  • For CIO Professionals

    Report:The Forrester Wave™: Innovation Management Tools, Q3 2013

    The 14 Providers That Matter Most And How They Stack Up

    Using Forrester's 17-criteria evaluation of innovation management vendors, we identified, researched, analyzed, and rated 14 significant innovation platform providers — BrainBank, Brightidea,...

    • Downloads: 581
    • Rating:
  • For CIO Professionals

    Report:Staffing For Sustained Innovation — Forget Large R&D Teams

    Sustained Innovation Succeeds Best Through Broad-Based Involvement

    This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 406
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 240
    • Comments: 4
    • Rating:
  • For CIO Professionals

    Report:Business Networks Will Push The Cloud Beyond IT

    The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

    Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

    • Downloads: 474
    • Rating:
  • For CIO Professionals

    Report:Measure And Manage The Innovation Process

    Performance Management: The Innovation Playbook

    In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

    • Downloads: 689
  • For CIO Professionals

    Report:Thrive With Sustained Innovation In The Empowered BT Era

    Executive Overview: The Innovation Playbook

    Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize...

    • Downloads: 771
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report:Open Innovation Expands New Product Opportunities

    A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

    • Downloads: 751
  • For Customer Experience Professionals

    Report:Innovation In Hospital Customer Experience

    How Leading Hospital Systems Drive Change Inside And Outside Their Walls

    Faced with regulatory reform, changing demographics, transparency initiatives, and competitive forces from within and outside of the industry, hospitals will have to innovate to provide...

    • Downloads: 814
    • Rating:
  • For CIO Professionals

    Report:Emerging Markets And Technologies Drive Tech Industry Growth

    Forrester's 2012 Tech Industry Predictions

    2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which...

    • Downloads: 1066
  • For Customer Experience Professionals

    Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

    Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

    • Downloads: 547
  • For Marketing Leadership Professionals

    Report:Co-Creation In 2012

    How Vendors Will Drive Co-Creation Uptake By Product Strategists

    Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...

    • Downloads: 376
  • For Marketing Leadership Professionals

    Report:The Path To CPG Innovation Is Wide Open

    Why Open Innovation Is A Natural Fit For CPG Product Strategists

    Consumer packaged goods (CPG) companies are facing a daunting challenge: finding ways to differentiate their products among a sea of competing offerings. Incremental changes will not suffice; nor...

    • Downloads: 357
  • For Marketing Leadership Professionals

    Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

    Product Strategists Should Stay Ahead Of Disruption With Innovation Now

    Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

    • Downloads: 1338
  • For CIO Professionals

    Report:Data Center Services On Fire In Emerging Asia Pacific

    Expect To See A 22% Five-Year Compound Annual Growth Rate

    In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...

    • Downloads: 504
  • For CMO Professionals

    Report:Marketing Budgets For 2012 Expose A Fear Of Commitment

    Digital Media Spending Surpasses That Of Traditional Media, But Marketers Wait To Commit Spend

    As the economic recession lingers on, marketers remain cautious. Forecasts show that budgets are on the rise, but marketers are reluctant to commit. A more pragmatic marketer is emerging who wants...

    • Downloads: 882
  • For Marketing Leadership Professionals

    Report:Case Study: Product Strategists At Overstock.com Use Facebook To Co-Create With Fans

    Overstock.com pursues innovation with gusto — and its executives look for help in order to do so. To tap into the bright minds of its employees, Overstock rolled out SpigitEngage, an innovation...

    • Downloads: 292
  • For CIO Professionals

    Report:Opportunities In Education's Global Expansion

    Tap Global Enterprise Experience and Local Expertise

    In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These...

    • Downloads: 599
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Offshore Innovation: Yesterday's Expectations Are Today's Table Stakes

    Vendors And Clients Define Tomorrow's Innovation

    Though offshore vendors routinely boast about their innovation capabilities, clients tell Forrester a different story: Their offshore vendors are still unable to generate innovation at the level and...

    • Downloads: 420
    • Rating:
  • For Marketing Leadership Professionals

    Report:E-Textbooks Are A Transitional Product

    To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

    Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

    • Downloads: 452
  • For CMO Professionals

    Report:The Disruptor's Handbook

    How To Innovate Your Products Before Someone Else Does

    Digital disruption is about to tear down and rebuild every product in every industry. Thanks to digital platforms, your customers live in a world of heightened expectations and abundant options; they...

    • Downloads: 1419
    • Rating:
  • For Marketing Leadership Professionals

    Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

    • Downloads: 642
  • For Marketing Leadership Professionals

    Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

    Lessons In Product Innovation From A Leader In Co-Creation

    Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...

    • Downloads: 261
  • For Marketing Leadership Professionals

    Report:Case Study: Splashtop Product Strategists Create Innovative, Disruptive Education Software

    Breaking Into Education Technology Requires Thinking Big And Acting Small

    Technology product strategists, frustrated by low margins and fragmented procurement, have long dismissed the education market as too difficult to penetrate. But that's finally changing, thanks to...

    • Downloads: 323
  • For CIO Professionals

    Report:Corporate Sustainability Will Depend On IT Solutions

    Six Types Of IT For Sustainability Solutions Drive Sustainable Performance

    Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

    • Downloads: 416
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Banking IT In 2023 Updated

    Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026

    Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...

    • Downloads: 1379