Forrester

For CIO Professionals

Report:Staffing For Sustained Innovation — Forget Large R&D Teams

Sustained Innovation Succeeds Best Through Broad-Based Involvement

This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

• Downloads: 144

For Application Development & Delivery Professionals

Report:Software Innovation In India

How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

• Downloads: 96
• Comments: 2
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For CIO Professionals

Report:Business Networks Will Push The Cloud Beyond IT

The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

• Downloads: 386
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For CIO Professionals

Report:Measure And Manage The Innovation Process

Performance Management: The Innovation Playbook

In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

• Downloads: 471

For CIO Professionals

Report:Thrive With Sustained Innovation In The Empowered BT Era

Executive Overview: The Innovation Playbook

Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize...

• Downloads: 467
• Comments: 2
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For Marketing Leadership Professionals

Report:Open Innovation Expands New Product Opportunities

Vision: The Open Innovation Playbook

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

• Downloads: 652

For Customer Experience Professionals

Report:Innovation In Hospital Customer Experience

How Leading Hospital Systems Drive Change Inside And Outside Their Walls

Faced with regulatory reform, changing demographics, transparency initiatives, and competitive forces from within and outside of the industry, hospitals will have to innovate to provide...

• Downloads: 633
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For CIO Professionals

Report:Emerging Markets And Technologies Drive Tech Industry Growth

Forrester's 2012 Tech Industry Predictions

2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which...

• Downloads: 990

For Customer Experience Professionals

Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

• Downloads: 479

For Marketing Leadership Professionals

Report:Co-Creation In 2012

How Vendors Will Drive Co-Creation Uptake By Product Strategists

Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...

• Downloads: 358

For Marketing Leadership Professionals

Report:The Path To CPG Innovation Is Wide Open

Why Open Innovation Is A Natural Fit For CPG Product Strategists

Consumer packaged goods (CPG) companies are facing a daunting challenge: finding ways to differentiate their products among a sea of competing offerings. Incremental changes will not suffice; nor...

• Downloads: 333

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1262

For CIO Professionals

Report:Data Center Services On Fire In Emerging Asia Pacific

Expect To See A 22% Five-Year Compound Annual Growth Rate

In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...

• Downloads: 451

For CMO Professionals

Report:Marketing Budgets For 2012 Expose A Fear Of Commitment

Digital Media Spending Surpasses That Of Traditional Media, But Marketers Wait To Commit Spend

As the economic recession lingers on, marketers remain cautious. Forecasts show that budgets are on the rise, but marketers are reluctant to commit. A more pragmatic marketer is emerging who wants...

• Downloads: 811

For Marketing Leadership Professionals

Report:Case Study: Product Strategists At Overstock.com Use Facebook To Co-Create With Fans

Overstock.com pursues innovation with gusto — and its executives look for help in order to do so. To tap into the bright minds of its employees, Overstock rolled out SpigitEngage, an innovation...

• Downloads: 277

For CIO Professionals

Report:Opportunities In Education's Global Expansion

Tap Global Enterprise Experience and Local Expertise

In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These...

• Downloads: 490
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For Sourcing & Vendor Management Professionals

Report:Offshore Innovation: Yesterday's Expectations Are Today's Table Stakes

Vendors And Clients Define Tomorrow's Innovation

Though offshore vendors routinely boast about their innovation capabilities, clients tell Forrester a different story: Their offshore vendors are still unable to generate innovation at the level and...

• Downloads: 394
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For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 400

For CMO Professionals

Report:The Disruptor's Handbook

How To Innovate Your Products Before Someone Else Does

Digital disruption is about to tear down and rebuild every product in every industry. Thanks to digital platforms, your customers live in a world of heightened expectations and abundant options; they...

• Downloads: 1178
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For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Downloads: 594

For Marketing Leadership Professionals

Report:Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

Lessons In Product Innovation From A Leader In Co-Creation

Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...

• Downloads: 247

For Marketing Leadership Professionals

Report:Case Study: Splashtop Product Strategists Create Innovative, Disruptive Education Software

Breaking Into Education Technology Requires Thinking Big And Acting Small

Technology product strategists, frustrated by low margins and fragmented procurement, have long dismissed the education market as too difficult to penetrate. But that's finally changing, thanks to...

• Downloads: 283

For CIO Professionals

Report:Corporate Sustainability Will Depend On IT Solutions

Six Types Of IT For Sustainability Solutions Drive Sustainable Performance

Improving the environmental sustainability of corporate processes and products is slowly but surely moving up the strategic agenda of large companies around the world. In interviewing sustainability...

• Downloads: 371
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For Application Development & Delivery Professionals

Report:Banking IT In 2023 Updated

Banking IT In 2023 Becomes Banking IT Today As Well As Banking IT In 2026

Application development and delivery teams in financial services must design and select future-proof, forward-looking business applications capable of coping with future business scenarios. To...

• Downloads: 1225

For Application Development & Delivery Professionals

Report:Play Around With New Techniques For Requirements Collection

Use Serious Games To Generate New Insights About Your Customer

One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

• Downloads: 441