Forrester

For CMO Professionals

Report:Culture Is Key To Marketing Innovation Velocity

How B2C Marketers Inspire Cultural Change

Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

• Downloads: 82
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For CIO Professionals

Report:Staffing For Sustained Innovation — Forget Large R&D Teams

Sustained Innovation Succeeds Best Through Broad-Based Involvement

This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

• Downloads: 142

For Application Development & Delivery Professionals

Report:Software Innovation In India

How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

• Downloads: 93
• Comments: 2
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For Enterprise Architecture Professionals

Report:Capitalize On Emerging Technology For Innovation And Growth

Executive Overview: The Emerging Technology Playbook

Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

• Downloads: 207

For CIO Professionals

Report:Six Business Technology Trends That Will Propel Your Firm In 2013

From Technology Foundations To Business Outcomes

Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

• Downloads: 752
• Comments: 3
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For CIO Professionals

Report:Empowered Customers Force CIOs To Focus On Innovation

Vision: The Innovation Playbook

Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...

• Downloads: 265

For CMO Professionals

Report:Assess Your Digital Disruption Readiness Now

Just How Ready Is Your Company For Digital Disruption?

Digital disruption is enveloping businesses the world over, regardless of industry or category. Your company has two options: Disrupt yourself or be disrupted. This report introduces Forrester's...

• Downloads: 194

For CIO Professionals

Report:CIOs Are Not Ready To Support Business Innovation

Benchmarks: The Innovation Playbook

While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

• Downloads: 369
• Comments: 1
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For CIO Professionals

Report:It Takes An Innovation Network

Build/Buy Capabilities: The Innovation Playbook

Few firms have the resources and wherewithal to go it alone in the face of the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement...

• Downloads: 305

For CIO Professionals

Report:Assess Your Innovation Capability Maturity

Assessment: The Innovation Playbook

Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

• Downloads: 340

For Enterprise Architecture Professionals

Report:Create Agile Processes For Introducing Emerging Technology

Processes: The Emerging Technology Playbook

With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

• Downloads: 370
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For CIO Professionals

Report:Business Networks Will Push The Cloud Beyond IT

The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

• Downloads: 386
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For CIO Professionals

Report:Perspectives On Asia's BT Journey

Insights From Asian CIOs At Forrester's CIO Summit APAC 2012

CIOs in Asia face an inconvenient truth: transform or be overwhelmed by the forces of change. These forces include the consumerization of IT, "everything-as-a-service," enterprise mobility, big data,...

• Downloads: 99

For Customer Experience Professionals

Report:Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

Google Nexus and Microsoft Surface Force OEMs To Up Their Games

Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...

• Downloads: 201

For CIO Professionals

Report:Unleash Innovation With Good Governance

Governance: The Innovation Playbook

Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

• Downloads: 642
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For Enterprise Architecture Professionals

Report:Fuse Technology, Innovation, And Business Change In Your Planning Cycle

Planning Methods: The EA Method Playbook

In most businesses today, technology has become a strong driver for innovation. The fruits of technology innovation are experienced all across the business model — from the point of customer...

• Downloads: 400

For CIO Professionals

Report:Measure And Manage The Innovation Process

Performance Management: The Innovation Playbook

In today's rapidly changing global marketplace, an organization's innovation process is critical to competitive survival, regardless of the industry. Innovation takes many forms ranging from small,...

• Downloads: 470

For CIO Professionals

Report:Fuel Business Growth Via The BT Innovation Portfolio

Portfolio Management: The Innovation Playbook

While many organizations believe that they can generate innovative ideas, few have defined processes to empirically evaluate the ideas and make the proper funding decisions on a case-by-case basis....

• Downloads: 342
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For CIO Professionals

Report:The Forrester Innovation Heat Index: Turn Good Ideas Into Real Innovations Faster

Selection And Prototyping: The Innovation Playbook

The pressure to innovate never been greater nor the possible sources of new ideas more diverse. You need a good system for collecting new ideas and sharing ideas among employees, customers, and...

• Downloads: 535
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For Sourcing & Vendor Management Professionals

Report:Ensure The Future Of The SVM Organization With Innovation

Professional sourcing and vendor management organizations (SVMOs) have the potential to become one of the most important organizations in their enterprises, due in large part to their core...

• Downloads: 154

For CIO Professionals

Report:Move From Ideation To Innovation

Ideation: The Innovation Playbook

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

• Downloads: 837
• Comments: 2
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For Enterprise Architecture Professionals

Report:The Forrester Readiness Assessment For High-Performance EA

• Downloads: 48

For Marketing Leadership Professionals

Report:Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

• Downloads: 268

For Marketing Leadership Professionals

Report:Open Innovation Expands New Product Opportunities

Vision: The Open Innovation Playbook

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

• Downloads: 649

For Marketing Leadership Professionals

Report:Revolutionize Products Through Open Innovation

Executive Overview: The Open Innovation Playbook

Product innovation isn't just a nice-to-have; it's a must-have, particularly in light of the rapid changes taking place at the intersection of technology and consumer behavior. Product strategists...

• Downloads: 337