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146 results in Reports

  • Innovation Strategies
  • For Enterprise Architecture Professionals

    Report:Transform Banking Enterprise Architecture For Business Innovation

    Leading China-Based Banks Show How To Support Product, Operational, And Organizational Innovation

    The banking industry in China is transforming. Internet companies and changes to the regulatory environment are having a significant impact on this highly regulated market segment. Facing a complex...

    • Downloads: 57
  • For CIO Professionals

    Report:The Collaborative Economy Will Drive Business Innovation And Growth

    Over the past two decades, the Internet has triggered a tectonic shift in the concept of networking — one that has redefined how companies market and sell products. More recently, social media,...

    • Downloads: 165
  • For CIO Professionals

    Report:Case Study: Philips' Journey Toward Becoming A Connected Business

    Lessons Learned From Philips' CIO About The Strategic, Operational, And Cultural Transformation

    The connected business is central to the age of the customer. To succeed in the age of the customer and thrive in times of digital disruption, businesses need to transform into highly collaborative...

    • Downloads: 201
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: India's BLP Sources Long-Term Business Innovation

    Plan For The Right Incentives To Source Continuous Business Value

    With a number of large outsourcing contracts in Asia Pacific coming up for renewal in 2014 and 2015, organizations are asking how they can move away from traditional, rigid engagements focused on...

    • Downloads: 66
  • For Enterprise Architecture Professionals

    Report:Think Like A Sponsor To Improve Emerging Technology Investments

    Continuous Improvement: The Emerging Technology Playbook

    This report will discuss the long-term evolution after incorporating emerging technology into your EA program.

    • Downloads: 225
  • For CMO Professionals

    Report:The Costs And Benefits Of Marketing Innovation Labs

    Build An Innovation Lab To Focus The Organization On "What's Next" Customer Engagement Opportunities

    Marketing innovation labs are all the rage. Companies including Staples, Wal-Mart, Mondelez International, Nike, Comcast, Nestlé, Chick-fil-A, and many more have developed innovation labs to...

    • Downloads: 403
  • For Application Development & Delivery Professionals

    Report:Energize Your Developers With A Hackathon

    What Enterprise Dev Leaders Need To Know About Hackathons

    The clock is ticking down. A small team — a couple developers and a single designer — huddles around laptops, rushing to put the finishing touches on an application user interface. They...

    • Downloads: 213
  • For CIO Professionals

    Report:Case Study: NASA Uses Open Innovation To Spur Creativity And Generate Business Value

    The International Space Apps Challenge Generates 770 Ideas In One Weekend

    NASA's role in the US federal government isn't what it used to be. The days of the space race are long finished, and Cold-War-fueled, multibillion-dollar missile programs are a distant memory. NASA's...

    • Downloads: 165
  • For CIO Professionals

    Report:The Disruptive CIO

    CIOs Must Master Business Agility, An Offensive Posture, And Customer Obsession

    There is more pressure than ever on CIOs to capitalize on digital opportunities for their business. Traditional, well-established business models are increasingly being toppled by more nimble and...

    • Downloads: 616
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 271
  • For CIO Professionals

    Report:Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time...

    • Downloads: 365
  • For CMO Professionals

    Report:Organizing For Digital Disruption: Where And How To Ignite The Disruption You Need

    Forrester's surveys make it clear that executives believe in digital disruption; a majority of them are excited to put into practice the foundational tenets on which digital disruption must be built:...

    • Downloads: 511
  • For Enterprise Architecture Professionals

    Report:Forge EA-Business Partnerships To Support The Mobile Mind Shift

    EA Practices Should Recalibrate For "Outside-In" Architecture

    Enterprise architects are frustrated by a lack of clear business strategy that they can use for alignment; but they are not alone in their frustration. The pace of digital disruption only seems to...

    • Downloads: 175
  • For Enterprise Architecture Professionals

    Report:Use Past Performance To Create Future Emerging Technology Success

    Performance Management: The Emerging Technology Playbook

    Firms depend on emerging technology to meet strategic business objectives, but most projects involving new technology tend to fail late. Architects and technology strategists recognize they need to...

    • Downloads: 279
  • For CIO Professionals

    Report:Ensure That Your Innovation Management Tool Is Not Just Another Empty Suggestion Box

    Best Practices Shared By Innovation Management Tool Customers

    While many organizations realize the importance of business innovation, the relatively minuscule size of the software market for innovation management tools indicates that most organizations do not...

    • Downloads: 215
  • For CMO Professionals

    Report:Benchmark Your Marketing Innovation Culture

    In May 2013, Forrester surveyed marketing leaders to get a pulse on their progress toward building a marketing innovation program and a culture of innovation within their organizations. The results...

    • Downloads: 261
  • For Customer Experience Professionals

    Report:Customer Experience Innovation Demystified

    Strategic Plan: The Customer Experience Ecosystem Playbook

    "Innovation" has become a buzzword in the customer experience field. Everyone talks about it, but no one knows quite what it is or how to attain it. In fact, most firms that believe that they're...

    • Downloads: 813
  • For Sales Enablement Professionals

    Report:Finding And Developing Partners Of The Future

    Opportunities Abound In The Tech Accelerator Community

    In the past 18 months, the buzz and momentum surrounding tech accelerator programs in the US has exploded, and now more than 100 tech accelerators dot the country. This boom is not only great for the...

    • Downloads: 271
  • For CMO Professionals

    Report:Culture Is Key To Marketing Innovation Velocity

    How B2C Marketers Inspire Cultural Change

    Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

    • Downloads: 349
  • For CIO Professionals

    Report:Staffing For Sustained Innovation — Forget Large R&D Teams

    Sustained Innovation Succeeds Best Through Broad-Based Involvement

    This report identifies the resources and skills business technology (BT) organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

    • Downloads: 442
  • For Application Development & Delivery Professionals

    Report:Software Innovation In India

    How Firms Can Best Capitalize On Software Development And Configuration Opportunities In India

    The continued economic viability of software development in India, whether by independent software vendors (ISVs) or "captive" business units, depends less on pure labor arbitrage and more on...

    • Downloads: 251
  • For Enterprise Architecture Professionals

    Report:Capitalize On Emerging Technology For Innovation And Growth

    Executive Overview: The Emerging Technology Playbook

    Emerging technology unlocks disruptive business opportunities for firms that are prepared; capitalizing on this should be a key element in your firm's innovation and growth plans. Technologies that...

    • Downloads: 500
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 1370
  • For CIO Professionals

    Report:Empowered Customers Force CIOs To Focus On Innovation

    Vision: The Innovation Playbook

    Now is a critical time for CIOs to focus on innovation. The pace of change is too fast, the opportunities too great, and the risks too dire to relegate it to the annual funding process. Digitally...

    • Downloads: 582
  • For CMO Professionals

    Report:Assess Your Digital Disruption Readiness Now

    Just How Ready Is Your Company For Digital Disruption?

    Digital disruption is enveloping businesses the world over, regardless of industry or category. Your company has two options: Disrupt yourself or be disrupted. This report introduces Forrester's...

    • Downloads: 369