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508 results in Reports

  • Social Marketing
  • For Marketing Leadership Professionals

    Report:How Do Teens Use Social Media?

    North American Consumer Technographics®

    In 2014, it would be difficult to find a US teen that doesn't use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every...

    • Downloads: 1
  • For Marketing Leadership Professionals

    Report:Brief: Best Practices For Engaging Consumers Via Messaging Apps

    To help brands connect with their audiences, messaging apps such as Instagram, Kik, Line, Snapchat, Tango, and WeChat have begun to offer nascent marketing tools. This brief report provides examples...

    • Downloads: 76
  • For Marketing Leadership Professionals

    Report:The Social Technographics® Intensity Matrix Drives Tactical Success

    How To Target Your Audience's Favorite Social Behaviors And Sites

    In 2013, Forrester introduced two new data models — the Social Technographics® Score and the Social Technographics Intensity Matrix — to help you better understand your audiences'...

    • Downloads: 296
  • For Marketing Leadership Professionals

    Report:Introducing The New Social Technographics®: The First Step Toward Social Success

    Landscape: The Social Marketing Playbook

    For most marketers, the question is no longer whether their customers use social media but rather how best to use social media to interact with those customers. So we've created a new data model...

    • Downloads: 1823
  • For Marketing Leadership Professionals

    Report:Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

    • Downloads: 142
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 82
  • For Marketing Leadership Professionals

    Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe)

    ForecastView Spreadsheet

    Total social media advertising spending within the 17 Western European countries covered in this forecast is expected to reach €4.3 billion by 2019, up from €2.6 billion in 2014, growing at...

    • For Marketing Leadership Professionals

      Report:Case Study: Nestlé China Raises The Social Media Measurement Bar For Its Ice Cream Brands

      Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...

      • Downloads: 47
    • For Marketing Leadership Professionals

      Report:Brief: Establish Product Credibility On Your Website

      Complement Your Brand's Content With UGC To Drive Exploration

      Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more...

      • Downloads: 88
    • For Marketing Leadership Professionals

      Report:Use LinkedIn For Social Reach Marketing

      Drive Awareness And Preference Among Business-Focused Consumers

      If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to...

      • Downloads: 131
    • For Marketing Leadership Professionals

      Report:Brief: Facebook Dominates Teens' Social Usage

      Why The Sky Isn't Falling On The World's Favorite Social Network

      Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

      • Downloads: 129
    • For Customer Insights Professionals

      Report:Case Study: NASCAR Starts Up Its Contextual Marketing Engine

      How A Sports Enterprise Leverages Its Fan & Media Engagement Center To Transform Into A Digital Enterprise

      Forrester believes that firms must look beyond campaigns and instead deliver self-perpetuating cycles of real-time and insight-driven customer interactions to win, retain, and engage with customers....

      • Downloads: 93
    • For Marketing Leadership Professionals

      Report:The Four Social Programs Every Marketer Should Study

      Best Practices: The Social Marketing Playbook

      In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond...

      • Downloads: 142
    • For Marketing Leadership Professionals

      Report:Brief: Use Social Login For More Than Just Fast Registration

      A Guide To The True Benefits Of Implementing Social Login

      Social login, the ability to use Facebook, Twitter, or other social network credentials to register on websites, is becoming increasingly popular with buyers as they become more comfortable providing...

      • Downloads: 114
    • For Marketing Leadership Professionals

      Report:Best Practices For Social Content Hubs

      A social content hub can be an effective tactic for providing prospective buyers with a dynamic destination to explore your products and offerings. But before you invest in the resources and...

      • Downloads: 170
    • For Marketing Leadership Professionals

      Report:Forrester Research Mobile Advertising Forecast, 2014 To 2019 (US)

      ForecastView Spreadsheet

      Consumers are undoubtedly increasing their time spent on mobile (phone and tablet) devices, and advertisers are shifting their budgets to attract, retain, and engage this customer base. As such,...

      • Downloads: 6
    • For Marketing Leadership Professionals

      Report:Use Instagram Now

      Before The Rules Change

      Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than their...

      • Downloads: 224
    • For Marketing Leadership Professionals

      Report:How To Create A Social Depth Strategy

      Drive Brand Exploration With A Winning Combination Of Content And Tactics

      If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you...

      • Downloads: 232
    • For Marketing Leadership Professionals

      Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

      How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

      Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

      • Downloads: 202
    • For Marketing Leadership Professionals

      Report:Benchmark Your North American Social Marketing Efforts

      Benchmarks: The Social Marketing Playbook

      North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

      • Downloads: 257
    • For Marketing Leadership Professionals

      Report:Mobile Is The Real Driver For US Social Media Growth

      ForecastView Document

      We recently published the Forrester Research Social Media Forecast, 2014 To 2019 (US). This report discusses how the mobile channel (which includes smartphones and tablets) will be a catalyst for the...

      • Downloads: 22
    • For Marketing Leadership Professionals

      Report:Interactive Channels To Watch In 2014

      This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

      • Downloads: 290
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (Asia Pacific)

      ForecastView Spreadsheet

      Total social media advertising spending within the five Asia Pacific (APAC) countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- is expected to reach...

      • Downloads: 1
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2014 To 2019 (US)

      ForecastView Spreadsheet

      Social media advertising spending in the US is expected to reach $16.2 billion by 2019, up from $7.3 billion in 2014, growing at a five-year compounded annual growth rate (CAGR) of 17.4%. This...

      • Downloads: 10
    • For Marketing Leadership Professionals

      Report:The Case For Google Plus

      Three Reasons Every Marketer Should Use It

      It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

      • Downloads: 256