Forrester

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 179

For Customer Insights Professionals

Report:Optimize Market Insights With Metrics And KPIs

Performance Management: The Market Insights Optimization Playbook

There's an old management adage that says "you can't manage what you can't measure." The key question, though, is what should you measure? Market insights professionals that focus on measuring the...

• Downloads: 253

For Customer Insights Professionals

Report:Build Market Insights' Efficiency And Influence

Processes: The Market Insights Optimization Playbook

Digital disruption has created an environment in which customer and competitive change are happening at much faster rates, leading stakeholders to increase their demands for more innovative, agile,...

• Downloads: 212
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For Customer Insights Professionals

Report:What Needs To Happen In Market Research In 2013

Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

• Downloads: 190

For Customer Insights Professionals

Report:Holistically Optimize Market Insights Capabilities

Organization: The Market Insights Optimization Playbook

Market insights teams are used to doing more with less. Unfortunately, with workloads seeing year-over-year double-digit growth rates without much compensation in budget and headcount, Forrester...

• Downloads: 138

For Customer Insights Professionals

Report:The Mobile Market Research Landscape 2012

An Overview Of The Different Ways You Can Leverage Mobile In Your Research

Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...

• Downloads: 584

For Customer Insights Professionals

Report:Behavioral Economics For Market Insights Professionals

How Market Insights Professionals Can Overcome Biases In Consumer Research

The field of behavioral economics is gaining increased attention in the marketing world. Unlike standard economic theory, which assumes that consumers are informed and make rational decisions to...

• Downloads: 342
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For Customer Insights Professionals

Report:Eight Steps To Identify The KPIs That Matter

How Market Insights Can Identify The Metrics That Truly Drive The Business . . . And Get The Business To Adopt Them

Many market insights professionals are already tracking metrics that their executives believe are crucial to predicting business health and performance. But, are those metrics really crucial?...

• Downloads: 427

For Customer Insights Professionals

Report:Combining Survey Research And Behavioral Tracking Creates Deeper Insights

Insights And Lessons Learned From Forrester's Social Media Behavioral Tracking Study

When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies — including behavioral. Many market insights professionals...

• Downloads: 408
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For Customer Insights Professionals

Report:How Using Neuroscience Techniques Can Help Understand The Consumer's Mind

Emerging Market Research Methodology: Neuroscience Techniques Can Clarify And Support Market Research Decisions

Market insights professionals are tasked with understanding how consumer preferences and emotions play a role in their decisions and influence their choices. However, these factors typically occur...

• Downloads: 401
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For Customer Experience Professionals

Report:How PayPal Uses Exploratory Research To Drive A Culture Of Customer-Focused Innovation

Exploratory research uncovers customer needs that have yet to be met, exposes opportunities for differentiation, provides a holistic view of a problem space, and helps firms keep pace with the...

• Downloads: 479

For Customer Insights Professionals

Report:Predictions 2012: What Will Happen In Market Research

Market Insights Professionals' Agenda Topics For 2012 Include Emerging Methods, Insights Delivery, And Collaboration

The market research profession has gone through significant change in the past few years, and Forrester predicts that more is yet to come. In fact, market insights professionals will face some...

• Downloads: 661

For Customer Experience Professionals

Report:Facing A CSAT Crisis? Use Forrester's ALARM Research Methodology

Process For Market Insights Professionals To Quickly Identify Drivers Of And Solutions To Customer Satisfaction And Sales Issues

Market insights professionals often get confronted with requests for immediate insights when things don't go as planned with customers. This can be something like declining Net Promoter or...

• Downloads: 175

For Customer Insights Professionals

Report:Are You Ready For Social Market Research?

Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening

Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...

• Downloads: 724
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For Customer Experience Professionals

Report:What Three Companies Learned From Conducting Ethnographic Research

Panelists From Bentley Design And Usability Center, Frog Design, And Wells Fargo Share Their Findings

At Forrester's 2011 Customer Experience Forum, panelists from Bentley Design and Usability Center, frog design, and Wells Fargo shared their experiences using exploratory research techniques. While...

• Downloads: 318
• Comments: 2
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For Customer Insights Professionals

Report:How Prediction Markets Help Forecast Consumers' Behaviors

Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool

Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...

• Downloads: 540

For Marketing Leadership Professionals

Report:How To Incorporate Social Media In Market Insights

Bringing Social Intelligence Into The Research Fold

Social media is here to stay, and the world of market research cannot ignore it any longer. Yet while most market insights professionals are interested in the concept of using social media as a...

• Downloads: 1172

For Customer Insights Professionals

Report:Predictions 2011: What Will Happen In Market Research

Major Changes Are In Store For The Market Research Profession

Until a couple of years ago, the market research department was the only department that proactively collected data from customers and prospects and broadcast it into the organization, but now data...

• Downloads: 898

For Customer Insights Professionals

Report:How Can Market Researchers Get Social?

Growing Trends And Current Challenges In Social Market Research

As consumer adoption of social media increases and companies expand their use of social media across the organization, market research professionals must consider if and how they can use social media...

• Downloads: 1709

For Customer Insights Professionals

Report:Predictions 2010: What Will Happen In Market Research

Ten Trends That Will Shape Consumer Market Research In 2010

Like so many people, market researchers have been through a lot in the past year. They saw their workload change significantly in 2009 because of an increased need for information, with higher...

• Downloads: 819

For Customer Insights Professionals

Report:Social Media Offer Some Relief For High-Quality B2B Market Research Sample

But It Will Take Time For The Solutions To Mature

Online survey research is fast, relatively inexpensive, and the default for many market researchers today. But, business-to-business (B2B) market researchers have a unique challenge in that getting...

• Downloads: 397

For Customer Insights Professionals

Report:Best Practices For Community Research Success

Successfully Managing MROCs Requires Measurement And Collaboration

More and more companies are adding a market research online community (MROC) to their research mix. But to make community research a valuable addition to the company, consumer market research...

• Downloads: 420

For Customer Insights Professionals

Report:The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

At the same time that online quantitative research has taken off, dubiousness abounds about the representation of the online panel sample. Buyers ask: Are panels representative of the markets...

• Downloads: 219

For Marketing Leadership Professionals

Report:Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

• Downloads: 443

For Customer Insights Professionals

Report:Market Research Online Communities Gain Visibility And Uptake

Demand For Flexibility And Quality Opens The Door To New Vendors

Market researchers are aware of and interested in using market research online communities (MROCs). However, according to results from Forrester's Q3 2009 Global MROC Online Survey, many don't know...

• Downloads: 464