Forrester

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 183

For Customer Insights Professionals

Report:Empower Market Insights With The Right Technology

Tools And Technology: The Market Insights Optimization Playbook

With ballooning (big) data sources, a need to mine more valuable nuggets from this data, pressure to deliver insights more frequently, and stakeholders that you need to "wow" with deliverables,...

• Downloads: 172

For Customer Insights Professionals

Report:What Needs To Happen In Market Research In 2013

Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

• Downloads: 190

For Customer Insights Professionals

Report:Best Practices For Managing A Market Research Online Community

Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different...

• Downloads: 297
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For Customer Experience Professionals

Report:The Forrester Wave™: EFM Vendors, Market Insights Platform Providers, Q3 2011

IBM SPSS, Globalpark (QuestBack), and Confirmit Lead A Strong, Close Pack

In Forrester's 76-criteria evaluation of five market-insights-focused enterprise feedback management (EFM) vendors, we found that IBM SPSS; Globalpark, a QuestBack company; and Confirmit led the...

• Downloads: 681

For Customer Insights Professionals

Report:Market Insights Professionals Should Assess Their Firm's Intelligent Enterprise Readiness

Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and customer intelligence functions and in time have them...

• Downloads: 173

For Marketing Leadership Professionals

Report:Getting Product Ideas Past Stage One

Why The Validation Process Is Critical To Product Strategy Success

"Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

• Downloads: 474
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For Customer Experience Professionals

Report:An Overview Of Enterprise Feedback Management Vendors And Their Capabilities

The Technology Tool That Will Help Market Insights Professionals Bring The Research Data Streams Within The Organization Together

Companies are in a unique position today: They have an unprecedented ability to collect information about their customers through various channels. However, what has arisen from what one would...

• Downloads: 641

For Customer Experience Professionals

Report:Mastering Emotional Experience Design: Address Customers' Real Goals

Companies hoping to engage their customers in digital channels should adopt what Forrester calls Emotional Experience Design (EED). The first principle of the framework asserts that firms need to...

• Downloads: 871

For Marketing Leadership Professionals

Report:Introduction To Conjoint Analysis For Consumer Product Strategists

Design Products Using Feature Tradeoff Simulation

We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

• Downloads: 403

For Customer Insights Professionals

Report:The Next Evolution Of MROCs

In the past two years, market research online communities (MROCs) have come of age as a research method that's now reality more than hype, but the use of and business model around communities are...

• Downloads: 351

For Customer Insights Professionals

Report:Predictions 2011: What Will Happen In Market Research

Major Changes Are In Store For The Market Research Profession

Until a couple of years ago, the market research department was the only department that proactively collected data from customers and prospects and broadcast it into the organization, but now data...

• Downloads: 898

For Customer Insights Professionals

Report:How Can Market Researchers Get Social?

Growing Trends And Current Challenges In Social Market Research

As consumer adoption of social media increases and companies expand their use of social media across the organization, market research professionals must consider if and how they can use social media...

• Downloads: 1709

For Customer Insights Professionals

Report:Predictions 2010: What Will Happen In Market Research

Ten Trends That Will Shape Consumer Market Research In 2010

Like so many people, market researchers have been through a lot in the past year. They saw their workload change significantly in 2009 because of an increased need for information, with higher...

• Downloads: 819

For CIO Professionals

Report:Predictions 2010: What Lies In Store For Market Research Tech Vendors

It's been a tough year in the research industry, but not for all vendors. While full-service firms have languished, online tool vendors have seen strong growth driven by enterprises in-sourcing some...

• Downloads: 360

For Customer Insights Professionals

Report:The Online Panel Quality Wars: All Market Researchers Benefit — Especially B2B Tech

At the same time that online quantitative research has taken off, dubiousness abounds about the representation of the online panel sample. Buyers ask: Are panels representative of the markets...

• Downloads: 219

For Customer Insights Professionals

Report:What Type Of Market Research Online Community Vendor Should Tech B2B Market Researchers Use?

Three Choices Exist, Dependent On Budget, Usage Pattern, And Support Needs

Market research online communities (MROCS) are the next wave in qualitative research, due to their combination of new qualitative research capabilities and ability to provide cheaper faster results....

• Downloads: 311

For Marketing Leadership Professionals

Report:Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

• Downloads: 443

For Customer Insights Professionals

Report:The Forrester Wave™: Full-Service Market Research Online Community Vendors, Q4 2009

Communispace And Vision Critical Lead In A Space That's Heating Up

In Forrester's 46-criteria evaluation of six full-service market research online community (MROC) vendors, we found that Communispace and Vision Critical led the pack because of the former's...

• Downloads: 974

For Customer Insights Professionals

Report:Maximize Consumer Market Research In A Recession

Strategies To Optimize Available Budget And Increase Organizational Awareness

With many research budgets being cut this year, it's critical to maximize the budget that's still available. It's also critical to let the organization know exactly how useful its investment in...

• Downloads: 236

For Customer Insights Professionals

Report:Market Researchers Demand High Panel Quality

New Initiatives Can Help With Quality — Particularly With B2B Sample

The rapid embrace of online panels as a primary method of quantitative research in the US and Europe is a Faustian bargain. Online panels enable cheap, fast insights, but the quality of respondents...

• Downloads: 226

For Customer Insights Professionals

Report:Fused Research Modes Will Save You Money

How To Master The Faster And Cheaper Imperative In Stark Economic Times

The economy is both eroding financial wherewithal to conduct market research and putting a larger burden on market research professionals to identify successful markets. While vast economies have...

• Downloads: 207

For Customer Insights Professionals

Report:Past, Present, And Future Of Market Research

Current Trends Shape Future Market Research Environment In Europe

Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady...

• Downloads: 847

For Customer Insights Professionals

Report:Predictions 2009: What Happens In Market Research?

When The Going Gets Tough, The Tough Get Innovative

Tough economic times will actually serve to turbocharge the "faster, cheaper, better" changes that have been revolutionizing the business of market research — but expect an increased emphasis...

• Downloads: 738

For Customer Insights Professionals

Report:Market Researchers: A Compass In The Financial Sandstorm

A List Of Must-Read Research To Help You

Things are not looking good for the economy: Although the first half of 2008 showed a steady pace of technology spending, that pace is not continuing. In a down economy, businesses face tough...

• Downloads: 962