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112 results in Reports

  • Online Marketing Technology
  • For Customer Insights Professionals

    Report:Brief: Immature Marketing Technology Strategy Delays The Intelligent Enterprise Transformation

    The strategy behind customer insights (CI) marketing technology was intended to quickly turn the mounds of customer data in companies' databases into actionable insights and ensure success by...

    • For Marketing Leadership Professionals

      Report:The Four Social Marketing Tools You Need

      Tools And Technology: The Social Marketing Playbook

      Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

      • Downloads: 1845
    • For Customer Insights Professionals

      Report:Brief: The Marketing Technology Buyer's Dilemma

      Maintain Customer Focus While Navigating Market Changes

      Successful marketers leverage a rich mix of integrated technologies to navigate complex customer journeys and orchestrate contextually relevant customer experiences. However, recent activities in the...

      • Downloads: 123
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

      Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

      In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

      • Downloads: 473
    • For Marketing Leadership Professionals

      Report:Mix Optimization Takes Over Planning

      Continuous Improvement: The Marketing Mix Optimization Playbook

      The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

      • Downloads: 142
    • For CMO Professionals

      Report:Brief: Scope Trumps Size In Media Agency Partnerships

      Cross-Platform Expertise And Ability To Activate Context-Rich Data Overtake Buying Power As Key Agency Differentiators For Advertisers

      The media landscape is rapidly evolving as advances in digital technology drive increased media fragmentation and new media consumption behaviors. These forces are changing for good the way media is...

      • Downloads: 119
    • For Marketing Leadership Professionals

      Report:Expanding Publishers' Monetization With Sell Side Platforms And Exchanges

      Premium publishers with direct sales teams that wish to meet marketers' growing demands to buy and execute programmatically, complete with the ability to integrate first- and third-party data, are...

      • Downloads: 88
    • For Customer Insights Professionals

      Report:Case Study: NASCAR Starts Up Its Contextual Marketing Engine

      How A Sports Enterprise Leverages Its Fan & Media Engagement Center To Transform Into A Digital Enterprise

      Forrester believes that firms must look beyond campaigns and instead deliver self-perpetuating cycles of real-time and insight-driven customer interactions to win, retain, and engage with customers....

      • Downloads: 105
    • For Customer Insights Professionals

      Report:Let's Revisit The Enterprise Marketing Software Landscape (Again)

      Tools And Technology: The Cross-Channel Campaign Management Playbook

      The role of technology to drive customer-obsessed marketing has grown since Forrester first charted the landscape in 2007. We saw signs of category consolidation in 2012, and new capabilities are...

      • Downloads: 1324
    • For Marketing Leadership Professionals

      Report:Quick Take: AOL Acquires Convertro, Adding Attribution To Its Ad Tech Stack

      AOL Leapfrogs Competitors To Deliver Marketers' Holy Grail

      On May 6, 2014, AOL announced its acquisition of attribution vendor Convertro for a reported $101 million dollars. This move is in keeping with the company's ongoing commitment to investing in...

      • Downloads: 68
    • For CIO Professionals

      Report:Trends 2014: Indian CMOs' Technology Spending Plans

      CIOs Must Ramp Up Their Marketing Quotient For Effective Collaboration With CMOs

      Forrester, in conjunction with MindForce Research, recently surveyed 101 CMOs in India to understand business and marketing priorities, marketing spending on technology, key tech management and...

      • Downloads: 90
    • For Application Development & Delivery Professionals

      Report:Quick Take: Adobe Advances Mission Of Support For Digital Experiences

      Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities and...

      • Downloads: 151
    • For Customer Insights Professionals

      Report:Quick Take: Adobe Underscores Marketing Reinvention At Adobe Summit 2014

      Announcements Emphasize Partnerships And Innovation

      On March 25, 2014, at its annual digital marketing summit, Adobe very deliberately positioned its Marketing Cloud as a comprehensive platform for digital marketers, rather than a suite of...

      • Downloads: 125
    • For Marketing Leadership Professionals

      Report:Quick Take: Oracle Arms Itself With Data In The Marketing Cloud Wars

      Marketing Tech Giant Oracle Buys DMP Platform BlueKai To Strengthen Its Appeal To Marketing Buyers

      On February 24, Oracle announced its intent to buy data management platform (DMP) BlueKai for an estimated $350 million. The company describes the acquisition as a means to expand its Marketing Cloud...

      • Downloads: 207
    • For Marketing Leadership Professionals

      Report:How Software Is Eating Video Ads And, Soon, TV

      Marketers Must Prepare For The Rapid Rise Of Programmatic Buying For Online Video And TV Inventory

      Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and...

      • Downloads: 347
    • For Marketing Leadership Professionals

      Report:Boosting First-Party Data Effectiveness With DMPs

      How Smart Publishers Are Partnering With Data Management Platforms For Greatest Effectiveness And Efficiency

      Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is the data they have about their...

      • Downloads: 281
    • For CMO Professionals

      Report:The Rise Of The Customer Life-Cycle Marketing Systems

      Tools And Technology: The Customer Life-Cycle Marketing Playbook

      Marketers need business technology that can help them create, manage, and measure increasingly complex marketing efforts. Major technology vendors have invested to help reduce this complexity for...

      • Downloads: 503
    • For Application Development & Delivery Professionals

      Report:Market Overview: Digital Customer Experience Delivery Platforms

      A Range Of Software Vendors Tackle The Multichannel Experience Mandate

      Businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel...

      • Downloads: 906
    • For CMO Professionals

      Report:Build A Marketing Innovation Engine And Team To Power Growth

      Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

      Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

      • Downloads: 286
    • For Marketing Leadership Professionals

      Report:DMPs Deliver Value To Early Adopters In A Nascent Market

      Learn From Early Movers About The Why, The How, And The What's Next

      Data management platforms (DMPs) add tremendous value to both anonymous digital data and existing customer data by providing a single, unified platform for data collection and processing....

      • Downloads: 325
    • For Marketing Leadership Professionals

      Report:Solving The Cross-Platform Targeting Riddle

      Why Marketers Should Not Be Satisfied With Today's Mechanisms For Targeting Individuals Across Platforms — And What They Can Do About It

      As consumers increasingly embrace personal mobile technologies, the third-party cookie, the most prevalent desktop-based targeting mechanism, is showing its limits at identifying and addressing your...

      • Downloads: 503
    • For Marketing Leadership Professionals

      Report:The Forrester Wave™: Data Management Platforms, Q3 2013

      DMP Providers That Matter Most For Marketers And How They Stack Up

      In Forrester's 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice,...

      • Downloads: 1290
    • For Marketing Leadership Professionals

      Report:Which Technologies Fit Where In Marketing's Future: A Segmented Vendor Reference For Marketers

      This workbook is a companion to the Forrester report "Which Technologies Fit Where In Marketing’s Future." In that report, we made the case for a new way of classifying marketing technologies...

      • Downloads: 49
    • For Marketing Leadership Professionals

      Report:Which Technologies Fit Where In Marketing's Future

      Marketing relationships are changing from invisible and one-sided to visible and cooperative — manifested through uniquely designed, valuable experiences. Meanwhile, customers are increasingly...

      • Downloads: 628
    • For Sourcing & Vendor Management Professionals

      Report:A New Path For IT SVM: Bridge The Marketing-Technology Sourcing Gap

      Your company's core relationship with its customers is being transformed by technology. In the "age of the customer," organizations that harness digital technologies to understand and engage with...

      • Downloads: 151