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2133 results in Reports

  • Technology Product Strategies
  • For CMO Professionals

    Report:Quick Take: Microsoft Mines Minecraft For The Future Of Interactive Entertainment

    With Microsoft's announcement that it will acquire Mojang, the game developer behind the successful Minecraft franchise, the company is in position to tap a rich vein of interactive entertainment....

    • Downloads: 3
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Acquires Eucalyptus Systems

    HP Gains Some Solid Talent, But The Technology Story Is Puzzling

    On September 11, 2014, HP announced that it will be acquiring Eucalyptus Systems, an open source cloud platform founded in 2009. This is an unexpected move for HP. Since 2010, HP has been committed...

    • Downloads: 6
  • For CIO Professionals

    Report:It's Time To Take Your Data To Market

    Your Data May Have Tremendous Commercial Potential

    Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial...

    • Downloads: 91
  • For eBusiness & Channel Strategy Professionals

    Report:Alibaba: Understanding The World's Biggest Digital Ecosystem

    The Behemoth's Digital Empire Is Expanding, Both Inside And Outside Of China

    The Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese...

    • Downloads: 154
  • For CMO Professionals

    Report:Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

    • Downloads: 109
  • For Sales Enablement Professionals

    Report:Best Practices For Software Pricing And Licensing

    Grow Your Software Products' Revenue By Aligning Pricing With How You Deliver Business Value, While Balancing Simplicity And Fairness

    Forrester speaks with dozens of software company executives each year who are finding it difficult to decide the best way to package and price their software products, especially as they move their...

    • Downloads: 68
  • For Sales Enablement Professionals

    Report:The Sales Enablement Execution Landscape

    A Framework To Organize Sales Enablement Suppliers And Solutions

    Sales enablement professionals — and their partners in sales, marketing, training, and product groups — are under constant pressure to deliver greater impact in their support of sales...

    • Downloads: 75
  • For CIO Professionals

    Report:Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

    Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality

    In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and...

    • Downloads: 83
  • For Enterprise Architecture Professionals

    Report:Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

    • Downloads: 86
  • For eBusiness & Channel Strategy Professionals

    Report:Globalize Your eBusiness Organization Structure

    Organization: The eCommerce Globalization Playbook

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

    • Downloads: 118
  • For CIO Professionals

    Report:A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

    Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014

    Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

    • Downloads: 175
  • For eBusiness & Channel Strategy Professionals

    Report:Best Practices In Mobile Financial Sales

    Digital Teams Must Use Context To Be Relevant And Earn Sales

    As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

    • Downloads: 160
  • For Analyst Relations Professionals

    Report:Blaze A New Path To Successful AR

    Road Map: The Industry Analyst Relations Playbook

    It's one thing to know how to plan an analyst relations (AR) program in theory, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have quite different...

    • Downloads: 111
  • For Security & Risk Professionals

    Report:Quick Take: IBM Acquires CrossIdeas To Refresh Its Identity Management Product Line

    Business-Friendly IAM Is Essential To Security And Business Agility

    On July 31, 2014, IBM announced its intent to acquire CrossIdeas, an identity and access management (IAM) specialist headquartered in Rome, for an undisclosed sum. With this acquisition, IBM will add...

    • Downloads: 60
  • For CIO Professionals

    Report:Brief: Infosys' EdgeVerve Targets Enterprises' Digital Transformation Needs

    Infosys Creates A Software Subsidiary To Accelerate The Growth Of Its Software Products And Solutions Business

    Infosys recently announced the creation of a wholly owned subsidiary: EdgeVerve Systems. The new entity will own, develop, market, and sell Infosys' Edge line of software products and solutions,...

    • Downloads: 74
  • For CIO Professionals

    Report:Brief: Tech Industry Digital Business 2014

    An Introduction To Digital Business For Tech Industry CIOs

    Digital business is different — it's not business as usual with a digital façade. Forrester defines digital businesses more broadly than just those firms selling products and services...

    • Downloads: 146
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Improve BT Project ROI, Not Merely Reduce Cost

    Metrics: The Strategic Software Sourcing Playbook

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management executives who are moving to strategic software sourcing. Too many sourcing executives lead...

    • Downloads: 321
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 301
  • For CIO Professionals

    Report:Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

    Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals

    PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

    • Downloads: 78
  • For CIO Professionals

    Report:Developing A Strategy For Telemedicine

    Providers Should Learn From Two Established Practices

    In the changing environment of healthcare technology, telemedicine is disruptive, as it forces shifts in business models for patient care. As one mode of telemedicine, remote interactive care,...

    • Downloads: 129
  • For Marketing Leadership Professionals

    Report:Enhancing Publishers' Revenues With Pay Walls

    How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

    Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

    • Downloads: 62
  • For Application Development & Delivery Professionals

    Report:Brief: Bringing Interoperability To The Internet Of Things

    Experiment Now, Standardize Later

    The buzz around the Internet of Things (IoT) is at fever pitch across the tech community. Many companies that are not traditionally involved in the world of sensors and machine-to-machine (M2M)...

    • Downloads: 200
  • For Application Development & Delivery Professionals

    Report:The Modern CRM

    Create An Outside-In CRM Strategy With Six Key Steps

    The business benefit of customer relationship management (CRM) solutions, firmly centered around improved operational efficiencies, is easy to quantify and has helped CRM become widely deployed. Yet,...

    • Downloads: 280
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Strategy

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 111
  • For Sales Enablement Professionals

    Report:Clarity Is Key To Sales Enablement Success

    Discipline And Focus Separate Leading Companies From The Pack

    The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many...

    • Downloads: 113