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Market Imperatives




2128 results in Reports

  • Technology Product Strategies
  • For Enterprise Architecture Professionals

    Report:Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

    • For eBusiness & Channel Strategy Professionals

      Report:Globalize Your eBusiness Organization Structure

      Organization: The eCommerce Globalization Playbook

      The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

      • For CIO Professionals

        Report:A Weak Start To 2014 Economic Growth Leads To Slower Global Tech Market Growth

        Software Buying In The US And Other Tech Twelve Countries Will Drive 3.9% Local Currency Tech Growth In 2014

        Halfway through 2014, the global tech market is still trying to get out of second gear, with projected local currency growth of 3.9% (3.3% in US dollars), not the third-gear growth of 5.5% we...

        • Downloads: 130
      • For eBusiness & Channel Strategy Professionals

        Report:Best Practices In Mobile Financial Sales

        Digital Teams Must Use Context To Be Relevant And Earn Sales

        As mobile touchpoints displace PCs, branches, advisors, and agents at the heart of customers' relationships with financial services firms, digital executives need to step up their mobile marketing...

        • Downloads: 135
      • For Analyst Relations Professionals

        Report:Blaze A New Path To Successful AR

        Road Map: The Industry Analyst Relations Playbook

        It's one thing to know how to plan an analyst relations (AR) program in theory, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have quite different...

        • Downloads: 88
      • For Security & Risk Professionals

        Report:Quick Take: IBM Acquires CrossIdeas To Refresh Its Identity Management Product Line

        Business-Friendly IAM Is Essential To Security And Business Agility

        On July 31, 2014, IBM announced its intent to acquire CrossIdeas, an identity and access management (IAM) specialist headquartered in Rome, for an undisclosed sum. With this acquisition, IBM will add...

        • Downloads: 52
      • For CIO Professionals

        Report:Brief: Infosys' EdgeVerve Targets Enterprises' Digital Transformation Needs

        Infosys Creates A Software Subsidiary To Accelerate The Growth Of Its Software Products And Solutions Business

        Infosys recently announced the creation of a wholly owned subsidiary: EdgeVerve Systems. The new entity will own, develop, market, and sell Infosys' Edge line of software products and solutions,...

        • Downloads: 65
      • For CIO Professionals

        Report:Brief: Tech Industry Digital Business 2014

        An Introduction To Digital Business For Tech Industry CIOs

        Digital business is different — it's not business as usual with a digital façade. Forrester defines digital businesses more broadly than just those firms selling products and services...

        • Downloads: 114
      • For Sourcing & Vendor Management Professionals

        Report:Good Software Deals Improve BT Project ROI, Not Merely Reduce Cost

        Metrics: The Strategic Software Sourcing Playbook

        This report describes the metrics that form part of Forrester's solution for sourcing and vendor management executives who are moving to strategic software sourcing. Too many sourcing executives lead...

        • Downloads: 307
      • For CIO Professionals

        Report:Top Technologies For Your BT Agenda

        Tools And Technology: The Business Technology Agenda Playbook

        In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

        • Downloads: 251
      • For CIO Professionals

        Report:Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

        Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals

        PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

        • Downloads: 62
      • For CIO Professionals

        Report:Developing A Strategy For Telemedicine

        Providers Should Learn From Two Established Practices

        In the changing environment of healthcare technology, telemedicine is disruptive, as it forces shifts in business models for patient care. As one mode of telemedicine, remote interactive care,...

        • Downloads: 110
      • For Marketing Leadership Professionals

        Report:Enhancing Publishers' Revenues With Pay Walls

        How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

        Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

        • Downloads: 56
      • For Application Development & Delivery Professionals

        Report:Brief: Bringing Interoperability To The Internet Of Things

        Experiment Now, Standardize Later

        The buzz around the Internet of Things (IoT) is at fever pitch across the tech community. Many companies that are not traditionally involved in the world of sensors and machine-to-machine (M2M)...

        • Downloads: 157
      • For Application Development & Delivery Professionals

        Report:The Modern CRM

        Create An Outside-In CRM Strategy With Six Key Steps

        The business benefit of customer relationship management (CRM) solutions, firmly centered around improved operational efficiencies, is easy to quantify and has helped CRM become widely deployed. Yet,...

        • Downloads: 248
      • For Application Development & Delivery Professionals

        Report:Put The Customer At The Center Of Your Business Applications Strategy

        Assessment: The Business Applications Playbook

        Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

        • Downloads: 99
      • For Sales Enablement Professionals

        Report:Clarity Is Key To Sales Enablement Success

        Discipline And Focus Separate Leading Companies From The Pack

        The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many...

        • Downloads: 95
      • For CMO Professionals

        Report:Brief: Amazon Prime Music Reveals A Warning To Other Product Categories

        Music Is Now A Feature, Not A Product

        In June 2014, announced the arrival of its Prime Music service. Just like with the company's Prime Instant Video service, the music service is free to Prime members who have already chosen...

        • Downloads: 66
      • For CMO Professionals

        Report:Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

        CMOs' Strategies Must Tackle Environmental Scanning

        As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

        • Downloads: 85
      • For CIO Professionals

        Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

        New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

        The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

        • Downloads: 291
      • For CMO Professionals

        Report:CMOs Must Embrace Software's Role In Delivering A Compelling Brand Experience

        Software Must Enrich Your Brand

        This report, originally written for CIOs, includes content relevant to chief marketing officers (CMOs). And here's why: A perfect storm of technology change — mobile, social, and digital...

        • Downloads: 116
      • For CIO Professionals

        Report:Next-Generation Services Offer A New Path To Digital Transformation

        Digital Transformation Needs Analytics-Empowered, Business-Driven Service Providers

        CIOs understand the urgency of ramping up their business technology (BT) capabilities — including systems of engagement — to help the business win, serve, and retain customers....

        • For Sales Enablement Professionals

          Report:Elevate Your Sales Training Impact With A Strategic Framework

          Introducing Forrester's Sales Training Solution Framework

          Buyers command more power in the marketplace than ever before, and consequently they have greater expectations for sales reps they meet with. Sellers who do not understand and cannot help solve their...

          • Downloads: 85
        • For Customer Experience Professionals

          Report:Brief: How Software Development Insourcing Can Speed Customer Experience Efforts

          Forward-Looking Firms Differentiate By Owning Technology Associated With Vital Customer Processes

          Companies as diverse as Delta Air Lines and Tesla Motors have recently announced plans to develop core business applications internally instead of buying packaged applications. Why? They believe that...

          • Downloads: 82
        • For Security & Risk Professionals

          Report:Brief: AT&T And IBM Accelerate The Move To Utility-Based Security

          Reliable And Effective Security Utilities Free Resources So That CISOs Can Focus On Customers

          AT&T and IBM announced in February a strategic alliance to provide a set of comprehensive security services that, if successful, would define the next generation of managed security services...

          • Downloads: 107