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2126 results in Reports

  • Technology Product Strategies
  • For CIO Professionals

    Report:Brief: Infosys' EdgeVerve Targets Enterprises' Digital Transformation Needs

    Infosys Creates A Software Subsidiary To Accelerate The Growth Of Its Software Products And Solutions Business

    Infosys recently announced the creation of a wholly owned subsidiary: EdgeVerve Systems. The new entity will own, develop, market, and sell Infosys' Edge line of software products and solutions,...

    • For CIO Professionals

      Report:Brief: Tech Industry Digital Business 2014

      An Introduction To Digital Business For Tech Industry CIOs

      Digital business is different — it's not business as usual with a digital façade. Forrester defines digital businesses more broadly than just those firms selling products and services...

      • Downloads: 12
    • For Sourcing & Vendor Management Professionals

      Report:Good Software Deals Improve BT Project ROI, Not Merely Reduce Cost

      Metrics: The Strategic Software Sourcing Playbook

      This report describes the metrics that form part of Forrester's solution for sourcing and vendor management executives who are moving to strategic software sourcing. Too many sourcing executives lead...

      • Downloads: 282
    • For CIO Professionals

      Report:Top Technologies For Your BT Agenda

      Tools And Technology: The Business Technology Agenda Playbook

      In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

      • Downloads: 103
    • For CIO Professionals

      Report:Quick Take: PTC Bulks Up For Internet Of Things But Will Face Stiff Competition

      Adding Axeda To ThingWorx Assets Gives PTC A Jump On Enterprise Rivals

      PTC, a software maker that serves product manufacturers, has entered into a definitive agreement to acquire privately held Axeda for $170 million in cash. The Axeda acquisition, combined with the...

      • Downloads: 30
    • For CIO Professionals

      Report:Developing A Strategy For Telemedicine

      Providers Should Learn From Two Established Practices

      In the changing environment of healthcare technology, telemedicine is disruptive, as it forces shifts in business models for patient care. As one mode of telemedicine, remote interactive care,...

      • Downloads: 54
    • For Marketing Leadership Professionals

      Report:Enhancing Publishers' Revenues With Pay Walls

      How To Use Pay Walls To Drive Digital Subscription Revenues With Valuable Content

      Publishers have two main streams of revenue: advertising and subscriptions. Until recently, constrained by the expectation that content on the Internet should be free, digital publishers, whether...

      • Downloads: 36
    • For Application Development & Delivery Professionals

      Report:Brief: Bringing Interoperability To The Internet Of Things

      Experiment Now, Standardize Later

      The buzz around the Internet of Things (IoT) is at fever pitch across the tech community. Many companies that are not traditionally involved in the world of sensors and machine-to-machine (M2M)...

      • Downloads: 106
    • For Application Development & Delivery Professionals

      Report:The Modern CRM

      Create An Outside-In CRM Strategy With Six Key Steps

      The business benefit of customer relationship management (CRM) solutions, firmly centered around improved operational efficiencies, is easy to quantify and has helped CRM become widely deployed. Yet,...

      • Downloads: 137
    • For Application Development & Delivery Professionals

      Report:Put The Customer At The Center Of Your Business Applications Strategy

      Assessment: The Business Applications Playbook

      Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

      • Downloads: 67
    • For Sales Enablement Professionals

      Report:Clarity Is Key To Sales Enablement Success

      Discipline And Focus Separate Leading Companies From The Pack

      The number of sales enablement positions and interest in the topic have exploded over the past five years, yet many questions remain about what it is or which organization should own it. While many...

      • Downloads: 60
    • For CMO Professionals

      Report:Brief: Amazon Prime Music Reveals A Warning To Other Product Categories

      Music Is Now A Feature, Not A Product

      In June 2014, Amazon.com announced the arrival of its Prime Music service. Just like with the company's Prime Instant Video service, the music service is free to Prime members who have already chosen...

      • Downloads: 51
    • For CMO Professionals

      Report:Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

      CMOs' Strategies Must Tackle Environmental Scanning

      As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

      • Downloads: 65
    • For CIO Professionals

      Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

      New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

      The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

      • Downloads: 209
    • For CMO Professionals

      Report:CMOs Must Embrace Software's Role In Delivering A Compelling Brand Experience

      Software Must Enrich Your Brand

      This report, originally written for CIOs, includes content relevant to chief marketing officers (CMOs). And here's why: A perfect storm of technology change — mobile, social, and digital...

      • Downloads: 91
    • For CIO Professionals

      Report:Next-Generation Services Offer A New Path To Digital Transformation

      Digital Transformation Needs Analytics-Empowered, Business-Driven Service Providers

      CIOs understand the urgency of ramping up their business technology (BT) capabilities — including systems of engagement — to help the business win, serve, and retain customers....

      • Downloads: 162
    • For Sales Enablement Professionals

      Report:Elevate Your Sales Training Impact With A Strategic Framework

      Introducing Forrester's Sales Training Solution Framework

      Buyers command more power in the marketplace than ever before, and consequently they have greater expectations for sales reps they meet with. Sellers who do not understand and cannot help solve their...

      • Downloads: 59
    • For Customer Experience Professionals

      Report:Brief: How Software Development Insourcing Can Speed Customer Experience Efforts

      Forward-Looking Firms Differentiate By Owning Technology Associated With Vital Customer Processes

      Companies as diverse as Delta Air Lines and Tesla Motors have recently announced plans to develop core business applications internally instead of buying packaged applications. Why? They believe that...

      • Downloads: 70
    • For Security & Risk Professionals

      Report:Brief: AT&T And IBM Accelerate The Move To Utility-Based Security

      Reliable And Effective Security Utilities Free Resources So That CISOs Can Focus On Customers

      AT&T and IBM announced in February a strategic alliance to provide a set of comprehensive security services that, if successful, would define the next generation of managed security services...

      • Downloads: 100
    • For CMO Professionals

      Report:How To Ride The Rise And Fall Of Digital Devices

      The eReader Case Study Illustrates How The Next Wave Of Gadgets Will Play Out

      Our digital era has witnessed the ascent and decline of a stunning number of new devices: The PDA, the digital camera, and the dedicated MP3 player have all risen to prominence only to collapse into...

      • Downloads: 151
    • For Marketing Leadership Professionals

      Report:Wearable Technology Show 2014

      Insights From The World's First Dedicated Wearables Show

      While Mobile World Congress in Barcelona; CeBIT in Hanover, Germany; and SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable...

      • Downloads: 140
    • For Infrastructure & Operations Professionals

      Report:Brief: Cisco's Tail-f Acquisition Is Good News For Your Flexible Service Ambitions

      The Move Validates Forrester's Virtual Network Infrastructure Vision

      On June 17, 2014, Cisco announced its acquisition of Tail-f Systems for $175 million in cash and retention incentives. The acquisition helps Cisco deliver on a virtual network infrastructure vision...

      • Downloads: 57
    • For Customer Experience Professionals

      Report:The Customer Experience Ecosystem Redefined

      Vision: The Customer Experience Ecosystem Playbook

      Customer experience (CX) competition is intensifying, and fundamental flaws in ambitious companies' CX ecosystems are thwarting their efforts to differentiate. To help customer experience...

      • Downloads: 330
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Dell's Nutanix Partnership Escalates The Hyperconvergence Vendor War

      Witness The Beginning Of A New Era In Infrastructure Convergence

      Dell's new original equipment manufacturer (OEM) partnership with hyperconvergence pioneer Nutanix adds a disruptive element to its portfolio that will help you design and deliver services more...

      • Downloads: 69
    • For Sourcing & Vendor Management Professionals

      Report:A Quick Guide To Help You Prepare For A Salesforce.com Negotiation

      Three Areas You Must Understand If You Want To Save Money For Your Organization

      Salesforce.com has become a giant in the enterprise software space and a behemoth in the software-as-a-service (SaaS) space — now boasting more than 120,000 customers. The SaaS poster child has...

      • Downloads: 121