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2040 results in Reports

  • Technology Product Strategies
  • For CIO Professionals

    Report:The Public Cloud Market Is Now In Hypergrowth

    Sizing The Public Cloud Market, 2014 To 2020

    Public cloud services continue to drive big changes in the markets for software, hardware, and IT outsourcing, while providing a foundation for age of the customer innovations. How much and when will...

    • For CIO Professionals

      Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

      Customer-Facing Technologies Will See The Fastest Growth

      Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

      • For Infrastructure & Operations Professionals

        Report:Quick Take: Zebra Strengthens Its Connected World Platform With Motorola Solutions

        Combined Company Assets Enhance Reach Of Zebra's Zatar Platform

        On April 15, 2014, Zebra Technologies announced its intent to purchase Motorola Solutions' enterprise business unit for $3.45 billion using cash and debt. This gives Zebra comprehensive asset...

        • Downloads: 14
      • For Sales Enablement Professionals

        Report:Buyer Role Profile: Network Manager

        This report is designed to give sales enablement professionals an introduction to the network manager role, as well as an overview of the general concerns facing people in this role. Sales enablement...

        • Downloads: 26
      • For CIO Professionals

        Report:2014 Technology Imperatives For US Healthcare Insurers

        US Healthcare Payers Are Rocked By A Regulatory Tsunami

        The healthcare payer market is being disrupted by new laws and regulations — especially the Affordable Care Act (ACA). In response to the new regulations, the health insurance industry is...

        • Downloads: 113
        • Comments: 1
        • Rating:
      • For Sales Enablement Professionals

        Report:Buyer Role Profile: Application Manager

        This report is designed to give sales enablement professionals an introduction to the application manager role, as well as an overview of the general concerns facing people in this position. The...

        • Downloads: 34
      • For Infrastructure & Operations Professionals

        Report:Quick Take: Google Makes Glass Visible To The Enterprise

        Google's Embrace Of The Enterprise Market Will Unleash The Creative Forces Of Enterprise Applications

        Google has long showed off Google Glass for consumer use, but, on April 7, 2014, it explicitly shared the value that Google Glass holds for enterprise usage as well — and launched the Glass at...

        • Downloads: 49
      • For CIO Professionals

        Report:Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

        Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

        Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still, these...

        • Downloads: 78
      • For Enterprise Architecture Professionals

        Report:Build Confidence In Strategic Decision-Making With Business Architecture

        Business Impact: The Business Architecture Playbook

        Today's shift in power to the customer puts new pressure on your strategic decision-makers. Strategy and investment decisions become more complex, because in addition to the typical factors of...

        • Downloads: 216
        • Comments: 1
      • For Enterprise Architecture Professionals

        Report:The Enterprise Architecture Practice In China In 2014

        For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

        • Downloads: 58
      • For Sourcing & Vendor Management Professionals

        Report:The Forrester Wave™: Software Product Development Services, Q1 2014

        In A Shifting Software PDS Market, HCL And EPAM Systems Emerge As Leaders

        In Forrester's 14-criteria emerging market evaluation of software product development services (PDS) vendors, we identified the 11 most significant providers — EPAM Systems, GlobalLogic, HCL,...

        • Downloads: 122
        • Rating:
      • For Security & Risk Professionals

        Report:Quick Take: Palo Alto Networks Acquires Cyvera

        Palo Alto Extends Its Reach To The Endpoint

        On March 24, 2014, Palo Alto Networks announced an agreement to acquire Cyvera, a privately held endpoint security company, for approximately $200 million. With the acquisition, Palo Alto Networks...

        • Downloads: 54
      • For Sourcing & Vendor Management Professionals

        Report:Rimini Street Challenges Big Software Maintenance Fees

        The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

        The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

        • Downloads: 306
        • Rating:
      • For Sales Enablement Professionals

        Report:Use The L2RM Platform Forrester Wave™ To Support Buyer Engagement

        The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014

        This report, originally written for customer insights professionals, includes content relevant to professionals responsible for sales enablement, especially those leading marketing for B2B companies....

        • Downloads: 105
      • For Marketing Leadership Professionals

        Report:Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)

        ForecastView Spreadsheet

        The global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...

        • Rating:
      • For Customer Experience Professionals

        Report:Brief: Design In The Age Of The Customer

        Why Design Skills Matter Now More Than Ever

        Once viewed as an afterthought, design is now top of mind for companies ranging from Internet giants Facebook and Google to startups Airbnb and Box. As Agile and Lean methods replace requirements...

        • Downloads: 254
        • Comments: 1
        • Rating:
      • For CIO Professionals

        Report:A Mixed Bag For The Latin American Tech Market In 2014 And 2015

        Brazil Rejoins The Strong Markets Of Chile, Colombia, And Mexico After A Weak 2013 But Will Slow In 2015 As Others Expand

        The Latin American tech market is rising in importance, and more and more Latin American businesses are becoming globally competitive, adapting as they do so the technologies and technology...

        • Downloads: 103
      • For Sales Enablement Professionals

        Report:What It Takes To Earn Strategic Provider Status

        Informing And Transforming Your Reps For Success

        North American technology salespeople have a grossly inflated idea about how many of their customers perceive their companies to be valued strategic suppliers. The fact is, buyers are more...

        • Downloads: 95
      • For Sales Enablement Professionals

        Report:The Selling System In The Age Of The Customer

        Part One: Illuminating The Gap Between Strategy And Execution

        The age of the customer is upon us. Buyers are more demanding, informed, value sensitive, and have more choices available to them than at any other point in history. As executive leaders drive...

        • Downloads: 143
      • For Analyst Relations Professionals

        Report:Forrester's Scorecard For AR And Direct Sales

        This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and...

        • Downloads: 8
        • Rating:
      • For Analyst Relations Professionals

        Report:Industry Analyst Relations And Sales Support

        Sales Support: The Industry Analyst Relations Playbook

        Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. To help AR pros understand the issues and assess whether their own companies are ready to buck this...

        • Downloads: 469
      • For Sourcing & Vendor Management Professionals

        Report:The 4G Roaming Race Is On — Sharp Price Cuts Expected

        Vodafone Leads The Way Toward Affordable And Global Ultra-Fast Multimedia Mobility

        Companies whose executives travel frequently overseas complain of high charges for international mobile roaming — in particular, data roaming. Vodafone could go a long way toward helping...

        • Downloads: 79
      • For Customer Experience Professionals

        Report:Voice Of The Customer Vendor Go-To-Market Strategies, 2014

        Exercise Due Diligence When Selecting VoC Vendors

        When companies select vendors to support their voice of the customer (VoC) programs, they must look not only at vendor capabilities but also at other factors that drive success in the vendor...

        • Downloads: 197
      • For CIO Professionals

        Report:Quick Take: The 10 Questions New Microsoft CEO Satya Nadella Must Address

        Top Priorities For Reinventing Its Enterprise Business

        Microsoft has named the third CEO in its history, selecting Satya Nadella, the former executive vice president of the Redmond firm's cloud and enterprise group and onetime Bing boss. Nadella inherits...

        • Downloads: 186
        • Comments: 2
      • For Security & Risk Professionals

        Report:Quick Take: Bit9 And Carbon Black Merge

        Bit9 With Carbon Credits Is An Impressive Endpoint Security Play

        On February 13, 2014, Bit9 announced that it had merged with endpoint incident response startup Carbon Black, for an undisclosed amount. Bit9 also announced that it had raised $38.25 million to fuel...

        • Downloads: 59