Forrester

For Sales Enablement Professionals

Report:Seeding The Cloud Channel

Channel Partners' Plans And Needs For Business Model Transformation

As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

• Downloads: 78
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For CIO Professionals

Report:Voice And Messaging Are Not Dead

Prepare For The Implications Of Over-The-Top Communications

Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

• Downloads: 212
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For Sourcing & Vendor Management Professionals

Report:Demand Pricing That Matches Business Value — The Radical Sourcing Trend For 2013

Landscape: The Strategic Software Sourcing Playbook

This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...

• Downloads: 320

For Security & Risk Professionals

Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

• Downloads: 279

For Marketing Leadership Professionals

Report:How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

• Downloads: 466
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For Sourcing & Vendor Management Professionals

Report:Business Intelligence Services Pricing And Contracting

New Models Better Align BI Services Buyers And Sellers

Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

• Downloads: 312
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For CIO Professionals

Report:The Future Of Over-The-Top Services

As Carriers Move To Embrace OTT, Enterprises Will Benefit

Over the top (OTT), the network-agnostic delivery of digital services, marks an important shift in the delivery and consumption of information and communications technology (ICT) services. OTT breaks...

• Downloads: 491
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For Sourcing & Vendor Management Professionals

Report:Emphasize Flexibility In Telecom And Mobility Services Contract Negotiations To Reduce Risk

Processes: The Telecommunications And Mobility Sourcing Playbook

This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...

• Downloads: 103

For CIO Professionals

Report:Forrsights: European Companies Start To Embrace New Systems Of Engagement

Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement

During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

• Downloads: 176
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For CIO Professionals

Report:Mobile's Ascendance Will Accelerate IT Services Restructuring

The IT Services Opportunity In Systems Of Engagement

Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...

• Downloads: 282
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For Application Development & Delivery Professionals

Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

New Flexible Business Models Cannibalize Traditional Software Markets

Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

• Downloads: 357

For Sourcing & Vendor Management Professionals

Report:Rimini Street Challenges Big Software Maintenance Fees

The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

• Downloads: 212
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For Sourcing & Vendor Management Professionals

Report:Asset-Based IT Services Shift Service Vendors' Operating Models

Four Crucial Steps To Succeed With Asset-Based IT Services Offerings

Forrrester has previously described why the move to software asset-based offerings has been slow to date and what steps service vendors are increasingly taking in order to successfully grow their...

• Downloads: 286
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For CIO Professionals

Report:Cloud Brokers Become Change Agents

Understanding The Cloud Broker Opportunity

The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the...

• Downloads: 493
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For CIO Professionals

Report:The Process-Driven Business Of 2020

Why And How To Shift From Incremental Improvement To Transformation

Business executives expect the CIO to help continuously improve processes by implementing major software suites, developing new apps, or enhancing existing processes. Spurred by the great recession,...

• Downloads: 1776
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For CIO Professionals

Report:Telcos As Cloud Rainmakers

Cloud Computing Presents Opportunities And Risks For Telcos And Their Customers

Cloud computing is changing the telco business model: Traditional telecom offerings migrate into the cloud and evermore over-the-top (OTT) players enter the telco value chain. Corporate CIOs should...

• Downloads: 1089
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For CIO Professionals

Report:Data Center Services On Fire In Emerging Asia Pacific

Expect To See A 22% Five-Year Compound Annual Growth Rate

In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...

• Downloads: 453

For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

• Downloads: 1212
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For Sourcing & Vendor Management Professionals

Report:Service Pricing Models Are The Key To Outsourcing Flexibility

With the right pricing models, sourcing and vendor management (SVM) professionals can build the foundation for flexibility in infrastructure outsourcing contracts. Flexibility has different flavors,...

• Downloads: 762

For Sourcing & Vendor Management Professionals

Report:Inquiry Spotlight: SaaS Pricing And Contracting, Q3 2011

Forrester Sees Spike In Inquiries On Pricing, SLAs, And Vendor Viability

Software-as-a-service (SaaS) contracting has become more important to organizations; firms are now scrutinizing deals before signing. Why the extra attention? SaaS agreements matter more than ever...

• Downloads: 562
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For CIO Professionals

Report:Cloud Broker — A New Business Model Paradigm

Deriving More Business And Economic Models From Cloud Computing

One of the key principles of cloud computing is the sharing of resources across various infrastructure domains and locations. As more clients get to use the different resource pools available and...

• Downloads: 2425
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For Marketing Leadership Professionals

Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

• Downloads: 440

For CIO Professionals

Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Downloads: 2472

For Sourcing & Vendor Management Professionals

Report:Software Pricing And Licensing Trends 2011

Software Sourcing Leaders Should Create Sourcing Strategies That Take Advantage Of Profound Changes In The Software Market

In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and...

• Downloads: 1611

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934