Forrester

For Sourcing & Vendor Management Professionals

Report:Market Taxonomy: Product Development Services, Q1 2013

Provider Capabilities Vary By Vertical And Domain Focus

The product development services market is transforming. Stagnant growth in the telecom and independent software vendor (ISV) markets has forced a shift in focus toward industries such as healthcare,...

• Downloads: 96

For CIO Professionals

Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

The Burgeoning Set Of Connected Offerings Will Require New Skills

The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

• Downloads: 238
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For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

• Downloads: 573
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For Sourcing & Vendor Management Professionals

Report:Selecting A Product Development Services Provider

Focus On Providers That Generate Innovation And Speed Time-To-Market, Not Just Deliver Cost Savings

This report outlines the key criteria that sourcing and vendor management (SVM) professionals can use when helping product development teams during the selection of a product development services...

• Downloads: 146

For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 148
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For CIO Professionals

Report:The Shift To Product Development Services 2.0 Is On

Vendors Need To Make Key Investments In Go-To-Market And Solution-Based Approaches To Emerge As Leaders

The product development services market is currently undergoing a fundamental move to a more proactive, solution-based approach, which Forrester defines as product development services 2.0 (PDS 2.0)....

• Downloads: 316
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For Application Development & Delivery Professionals

Report:Play Around With New Techniques For Requirements Collection

Use Serious Games To Generate New Insights About Your Customer

One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...

• Downloads: 440

For Application Development & Delivery Professionals

Report:Team In Trouble? Roll The Dice And Try A Serious Game

Serious Games Let Players Try Out Radically New Strategies

For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...

• Downloads: 208

For Application Development & Delivery Professionals

Report:App Dev Teams: Consider Playing Around With Serious Games

War Games Help Top Leaders Build Better Strategies

An increasing number of application development teams are using serious games to make better decisions about their work. Where other new techniques, such as Agile, have helped teams work better,...

• Downloads: 166

For Marketing Leadership Professionals

Report:Getting Product Ideas Past Stage One

Why The Validation Process Is Critical To Product Strategy Success

"Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

• Downloads: 473
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For Application Development & Delivery Professionals

Report:Time To Assign Owners To Your Applications

Why You Need Product Managers To Supplement Other Roles

One of the chief obstacles to bridging the business/IT gap is the fact that no one really owns the bridge. While some traditional roles, such as business analyst and project manager, combine business...

• Downloads: 355

For CIO Professionals

Report:Psion Embraces Intercompany Collaboration As A Core Part Of Its Business

Social Software Plugs Partners And Customers Into The Product Development Process

Psion, a manufacturer of ruggedized handheld devices, has made intercompany collaboration core to its business. Psion CEO John Conoley and CMO Nick Eades have partnered in recent years to turn around...

• Downloads: 158

For CIO Professionals

Report:Globally Competitive Markets Demand Businesses Collaborate Beyond The Firewall

For businesses to remain competitive, they must enable their workers to draw ideas and labor from parties both inside and outside of the company. Employees charged with developing and marketing...

• Downloads: 234

For Application Development & Delivery Professionals

Report:The Essential Product Manager/Marketer Role In SaaS Innovation

Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem; SaaS...

• Downloads: 567

For Sales Enablement Professionals

Report:The Feeding Frenzy Over The Mobile Developer Channel

Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield

Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the...

• Downloads: 660
• Comments: 1
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For CIO Professionals

Report:Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers

Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers

Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and...

• Downloads: 495

For Application Development & Delivery Professionals

Report:Thought Leaders Are Successful Innovators

Innovation Depends On More Than Product Strategy And Product Marketing

In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...

• Downloads: 518

For Application Development & Delivery Professionals

Report:Tech Vendors Are Only Now Realizing The Full Implications Of SaaS

Product Management Is At The Center Of Changes To Business Models And Innovation

Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...

• Downloads: 609

For CIO Professionals

Report:Microsoft Shows How Product Managers Can Use Serious Games

An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator

For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small but...

• Downloads: 298

For Sourcing & Vendor Management Professionals

Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

• Downloads: 353

For Application Development & Delivery Professionals

Report:Tech Industry Labs Provide Critical Innovation Support

At Each End Of The Innovation Process, You Need A Different Kind Of Lab

In the technology industry, two types of labs exist, each contributing to different parts of the innovation process. The stereotypical lab, focused on pure research, is the source of good ideas from...

• Downloads: 214

For Application Development & Delivery Professionals

Report:Use Social Computing To Build Differentiated Product Development Processes

In recent years, leading product development organizations have proven the value of greater cross-functional collaboration to harness contributions from across the business and bring great products...

• Downloads: 695

For Application Development & Delivery Professionals

Report:Case Study: Sterling Commerce Increases Alignment Through Product Management

To Achieve Alignment, PMs Need Authority, Accountability, And Resources

About five years ago, an acquisition spree, coupled with an opportunistic stance on new product development, threw Sterling Commerce's product strategy out of alignment with corporate goals. Sterling...

• Downloads: 174

For Application Development & Delivery Professionals

Report:Product Management And Marketing Core Processes

North American marketers report on product management and marketing processes at their firms.

• Downloads: 28

For Application Development & Delivery Professionals

Report:Tech Vendors Supporting Agile Must Be Adaptive

Flexibility Is The No. 1 Requirement For Agile-Focused Products And Services

Increasing Agile adoption has expanded opportunities for technology vendors that offer products and services supporting Agile. However, a bigger market is also a more diverse market. In the process...

• Downloads: 306