Forrester

For Sales Enablement Professionals

Report:Customer And Market Intelligence (CMI) For Sales Enablement Success

CMI organizations need to engineer sales content so that it aligns with selling activities, especially with ongoing conversations that sales reps have with stakeholders that allow realize selling...

• Downloads: 117
• Comments: 1

For Sales Enablement Professionals

Report:Make Competitive Intelligence Sales-Ready Using Forrester's Customer Conversation Framework

Engineering Valuable Content For Sales Enablement Success

Competitive and market intelligence (CMI) leaders and their teams currently structure the bulk of CMI content around a product point of view, forcing sales teams to figure out how and when to build...

• Downloads: 505

For CMO Professionals

Report:Build A Digital Relationship With Your Customer

Why The Most Solid Thing In Your Product Strategy Is Virtual

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

• Downloads: 963
• Rating:

For Marketing Leadership Professionals

Report:A Rebirth Of Competition In Mobile Connections

Product Strategists Gain Flexibility But Face Increased Complexity

While the US mobile market is fiercely competitive, unlike the fixed line market, the past decade has seen significant consolidation; today, the top four operators hold five in six subscriptions. But...

• Downloads: 676

For CIO Professionals

Report:Challenging The Middleware Megavendors

A SWOT Analysis Of Specialized Business Process Platform Vendors: Cordys, Progress Software, Red Hat, Software AG, And TIBCO

Forrester applied its strengths, weaknesses, opportunities, and threats (SWOT) methodology to the four middleware megavendors in September 2009: IBM, Microsoft, Oracle, and SAP. We now turn our...

• Downloads: 844

For Infrastructure & Operations Professionals

Report:Competitive Analysis: Application Performance Management And Business Transaction Monitoring

A SWOT Analysis Of APM And BTM Software Vendors

IT and business services have grown exponentially in size, diversity, and complexity over the past few years. The complexity of many transactional business services has reached a point where the...

• Downloads: 1883

For Marketing Leadership Professionals

Report:How Sports Web Sites Should Use Video

Using The Online Video Product Scorecard To Identify Best Practice

Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

• Downloads: 373

For Marketing Leadership Professionals

Report:Which Device Offers The Best Music Experience?

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

• Downloads: 432

For Sourcing & Vendor Management Professionals

Report:SWOT: The Evolution Of Indian IT Service Providers Into Business Technology Competitors

Debates over the outlook for the leading Indian IT services providers have taken place for years, and the last year has been no exception. As these companies look to 2010 and beyond, they can be...

• Downloads: 1276

For CIO Professionals

Report:Market Overview: The Middleware Software Market, 2009

Software AG And TIBCO Challenge IBM, Microsoft, Oracle, And SAP

The middleware software market went through a sequence of paradigm changes in the past three decades. Most vendors offer middleware portfolios with various software components from basic application...

• Downloads: 1264

For Infrastructure & Operations Professionals

Report:Spotlight On: The IT Management Software Challengers

An Overview Of The Challengers In The IT Management Software Market

The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones, as preliminary results for the first three quarters of 2009 show that the megavendor...

• Downloads: 701

For CIO Professionals

Report:KPMG Is Looking To Expand Its M&A Business Beyond Transaction Services

M&A Services SWOT Analysis: KPMG, Q4 2009

KPMG provides a very broad mergers and acquisitions (M&A) services portfolio, which is being brought to market through a consistent go-to-market and delivery approach. The provider enables its...

• Downloads: 213

For CIO Professionals

Report:3Com Gives HP Core Networking — And Amps Up Cisco Competition

The Converged Infrastructure Market Heats Up

HP announced an agreement yesterday to acquire 3Com for about $2.7 billion. This deal is mostly about market — not product — acquisition. HP gets China (a strong growth market), a good...

• Downloads: 300

For Infrastructure & Operations Professionals

Report:The IT Management Software Challengers

SWOT Analysis For ASG, Compuware, EMC, Quest Software, And Microsoft, Q3 2009

The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones. Preliminary results for the first three quarters of 2009 show that the megavendors' share...

• Downloads: 588

For CIO Professionals

Report:Capgemini Consulting Is Moving To Become A Global Transformation Partner For M&A

M&A Services SWOT Analysis: Capgemini Consulting, Q4 2009

Capgemini Consulting, the newly formed global consulting business unit of Capgemini, provides a well-defined portfolio for mergers and acquisitions (M&A) services. This step of globalizing its...

• Downloads: 414

For CIO Professionals

Report:Tata Consultancy Services: Using The Downturn To Reposition Its IT M&A Services

M&A Services SWOT Analysis: Tata Consultancy Services (TCS), Q4 2009

Tata Consultancy Services (TCS) has primarily focused on the mergers and acquisitions (M&A) IT requirements of clients in the financial services industry for many years. Backed by its strong IT...

• Downloads: 411

For CIO Professionals

Report:The Tier One Middleware Vendors

A SWOT Analysis Of The Leading Business Process Platform Vendors: IBM, Microsoft, Oracle, And SAP

The four largest traditional software vendors — IBM, Microsoft, Oracle, and SAP — compete around business process platform software. This broader software segment covers all the...

• Downloads: 1246

For Sales Enablement Professionals

Report:Key Takeaways For IT Asset Life-Cycle Management

The Recent Forrester Wave™ Separates IT Asset Life-Cycle Management Vendors In A Cloud From The Rest

We published a Forrester Wave™ on IT asset life-cycle management (ITALM) in April 2009. It has generated a lot of interest in the topic among users and some interest among vendors. Users are...

• Downloads: 714

For Infrastructure & Operations Professionals

Report:The IT Management Software Megavendors

SWOT Analysis For BMC Software, CA, HP Software, And IBM Tivoli, Q3 2009

The current recession and credit crunch deeply affected IT spending in the last quarter of 2008 and into 2009. Despite this bleak overall picture, Forrester forecasts 4% growth in nonapplication...

• Downloads: 838

For CIO Professionals

Report:Chrome OS Will Extend Google's Online Services, Not Imitate Windows

Google's New PC OS Moves It Further Toward A Personal Cloud Strategy

On the evening of July 7, 2009, Google created a tech media storm with the announcement of Chrome OS, an operating system for netbooks and personal computers (PCs) separate from Google's Android,...

• Downloads: 383

For Sourcing & Vendor Management Professionals

Report:SWOT: The Evolution Of IT Service Providers To Business Technology Competitors

The Business Technology Offerings Of Accenture, Capgemini, Cognizant, And IBM

The market for traditional IT services will change dramatically over the next five years as more vendors realize the benefits of aligning their technology solutions with the needs of business...

• Downloads: 1626

For CMO Professionals

Report:How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious:...

• Downloads: 1388

For Marketing Leadership Professionals

Report:The Napster Legacy: File Sharing 10 Years On

After 10 years and numerous attempts to combat it, file sharing remains the biggest thorn in the media industry's side. While the true financial impact of file sharing remains a contentious topic, it...

• Downloads: 254

For Marketing Leadership Professionals

Report:Competing With Hulu

The Battle To Be The Internet TV Destination

In just one year since its public launch, Hulu has climbed to the top of the video site rankings and is becoming one of the Internet's premier brands. However, numerous competitors are lining up to...

• Downloads: 477

For Marketing Leadership Professionals

Report:How Digital Consumption Is Reinventing The Media Industry

How The Forrester Content Strategy Review Can Help

The media industry is in the middle of a revolution, and it's tough out there. As content and consumption become increasingly digital, old business models based on tightly controlling the...

• Downloads: 1391