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59 results in Reports

  • Pricing Strategies
  • For Sourcing & Vendor Management Professionals

    Report:The 4G Roaming Race Is On — Sharp Price Cuts Expected

    Vodafone Leads The Way Toward Affordable And Global Ultra-Fast Multimedia Mobility

    Companies whose executives travel frequently overseas complain of high charges for international mobile roaming — in particular, data roaming. Vodafone could go a long way toward helping...

    • Downloads: 76
  • For eBusiness & Channel Strategy Professionals

    Report:mHealth Illustrates New Business Opportunities

    How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments

    A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...

    • Downloads: 333
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 73
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Western Digital Acquires Virident And sTec: A Billion-Dollar SSD And Flash Card Bet

    The Time Is Now To Develop Your SSD And Flash Strategy

    On September 9, 2013, Western Digital announced its acquisition of PCIe flash card specialist Virident Systems for $685 million. This comes fewer than three months after Western Digital's acquisition...

    • Downloads: 45
  • For Customer Experience Professionals

    Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

    Why Customer Experience Matters More To Loyalty Than Price

    Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

    • Downloads: 590
    • Rating:
  • For Customer Experience Professionals

    Report:How CX Professionals Can Use VoC To Surface Pricing Issues

    Inject Customer Experience Insights Into Pricing Decisions

    Pricing can make or break the customer experience (CX). However, most voice of the customer (VoC) programs don't deliver comprehensive data on customers' perception of pricing. This report will show...

    • Downloads: 293
  • For CIO Professionals

    Report:Voice And Messaging Are Not Dead

    Prepare For The Implications Of Over-The-Top Communications

    Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

    • Downloads: 409
    • Rating:
  • For Marketing Leadership Professionals

    Report:Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

    • Downloads: 688
  • For Infrastructure & Operations Professionals

    Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

    • Downloads: 1373
    • Rating:
  • For Marketing Leadership Professionals

    Report:Amazon Will Be Apple's Top Competitor In Tablets

    Tablet Product Strategists Should View Amazon As Their New "Frenemy"

    With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the...

    • Downloads: 850
  • For CMO Professionals

    Report:What Netflix Should Do Next

    And Why All Product Strategists Should Care

    Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

    • Downloads: 559
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report:Apple Dominates The European Tablet Market, But There's Room For Competition

    Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers

    Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe. These...

    • Downloads: 503
  • For CIO Professionals

    Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

    • Downloads: 2621
  • For Marketing Leadership Professionals

    Report:Forrester's Paid Content Checklist

    Use A Structured Framework To Build A Digital Paid Content Strategy

    There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media...

    • Downloads: 566
  • For eBusiness & Channel Strategy Professionals

    Report:The eBusiness Innovation Imperative

    A Framework For Managing Innovation Opportunities In eBusiness

    From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

    • Downloads: 1157
  • For Sourcing & Vendor Management Professionals

    Report:Software Pricing And Licensing Trends 2011

    Software Sourcing Leaders Should Create Sourcing Strategies That Take Advantage Of Profound Changes In The Software Market

    In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and...

    • Downloads: 1708
  • For Marketing Leadership Professionals

    Report:iPad Challengers Have Flawed Product Strategies

    Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

    With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

    • Downloads: 923
  • For CIO Professionals

    Report:Mobile App Internet Recasts The Software And Services Landscape

    App Innovation On Phones Will Spread To Cars, Appliances And Entertainment

    The explosion of app innovation that started on the iPhone and then spread to Android devices and tablets will continue to drive tech industry innovation and have far-reaching pricing and...

    • Downloads: 2152
  • For Marketing Leadership Professionals

    Report:Introduction To Conjoint Analysis For Consumer Product Strategists

    Design Products Using Feature Tradeoff Simulation

    We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

    • Downloads: 425
  • For Sourcing & Vendor Management Professionals

    Report:IT Services Firm Changes: What SVMs Must Know

    The Coming Upheaval In Tech Services

    Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use, renegotiating...

    • Downloads: 444
  • For Sourcing & Vendor Management Professionals

    Report:Per-Processor Licensing — It's All About Core Values

    Software Buyers Should Evaluate The Long-Term Cost Implications Of Software Companies' Differing Approaches To Advances In Chip Technology

    What, exactly, is a processor? IT sourcing professionals are finding it increasingly hard to answer this apparently simple question when applying their "per-CPU" hardware-based software license...

    • Downloads: 444
  • For CIO Professionals

    Report:The Coming Upheaval In Tech Services

    Four Economic And Technology Factors Will Combine To Recast The Business

    The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

    • Downloads: 2010
  • For CIO Professionals

    Report:Predictions 2010: ePurchasing Market

    Growth Will Accelerate After A So-So 2009

    The ePurchasing market will post a very good growth rate of 12% in 2010, rising to $4 billion. This market for software products like eProcurement, eSourcing, contract life-cycle management (CLM),...

    • Downloads: 660
  • For Sourcing & Vendor Management Professionals

    Report:Systems Integration Project Pricing Model Selection Tool

    Knowing when to use the best pricing model for your IT consulting and systems integration projects can be difficult to determine. This tool helps you better select the appropriate pricing model based...

    • Downloads: 30
  • For CIO Professionals

    Report:Consumer Security Market Trends, 2009 To 2010: The Freeware Threat

    The rise of freeware represents one of the most disruptive forces to hit the consumer security market. Free solutions of good quality have changed the market dynamic from one where original equipment...

    • Downloads: 598