Forrester

For Customer Experience Professionals

Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

Why Customer Experience Matters More To Loyalty Than Price

Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

• Downloads: 202

For Customer Experience Professionals

Report:How CX Professionals Can Use VoC To Surface Pricing Issues

Inject Customer Experience Insights Into Pricing Decisions

Pricing can make or break the customer experience (CX). However, most voice of the customer (VoC) programs don't deliver comprehensive data on customers' perception of pricing. This report will show...

• Downloads: 173
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For CIO Professionals

Report:Voice And Messaging Are Not Dead

Prepare For The Implications Of Over-The-Top Communications

Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers, they...

• Downloads: 207
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For Marketing Leadership Professionals

Report:Pricing As A Strategic Competency

Why Price Needs To Become More Than Just A Number For Product Strategists

Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

• Downloads: 597

For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

• Downloads: 1208
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For Marketing Leadership Professionals

Report:Amazon Will Be Apple's Top Competitor In Tablets

Tablet Product Strategists Should View Amazon As Their New "Frenemy"

With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the...

• Downloads: 817

For CMO Professionals

Report:What Netflix Should Do Next

And Why All Product Strategists Should Care

Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

• Downloads: 505
• Comments: 1
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For Marketing Leadership Professionals

Report:Apple Dominates The European Tablet Market, But There's Room For Competition

Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers

Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe. These...

• Downloads: 482

For CIO Professionals

Report:The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives

The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

• Downloads: 2472

For Marketing Leadership Professionals

Report:Forrester's Paid Content Checklist

Use A Structured Framework To Build A Digital Paid Content Strategy

There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media...

• Downloads: 532

For eBusiness & Channel Strategy Professionals

Report:The eBusiness Innovation Imperative

A Framework For Managing Innovation Opportunities In eBusiness

From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

• Downloads: 1130

For Sourcing & Vendor Management Professionals

Report:Software Pricing And Licensing Trends 2011

Software Sourcing Leaders Should Create Sourcing Strategies That Take Advantage Of Profound Changes In The Software Market

In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and...

• Downloads: 1607

For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 894

For CIO Professionals

Report:Mobile App Internet Recasts The Software And Services Landscape

App Innovation On Phones Will Spread To Cars, Appliances And Entertainment

The explosion of app innovation that started on the iPhone and then spread to Android devices and tablets will continue to drive tech industry innovation and have far-reaching pricing and...

• Downloads: 2065

For Marketing Leadership Professionals

Report:Introduction To Conjoint Analysis For Consumer Product Strategists

Design Products Using Feature Tradeoff Simulation

We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

• Downloads: 403

For Sourcing & Vendor Management Professionals

Report:IT Services Firm Changes: What SVMs Must Know

The Coming Upheaval In Tech Services

Since the end of 2008 and continuing today, sourcing and vendor management (SVM) professionals have been telling Forrester that they are rationalizing the number of providers they use, renegotiating...

• Downloads: 425

For Sourcing & Vendor Management Professionals

Report:Per-Processor Licensing — It's All About Core Values

Software Buyers Should Evaluate The Long-Term Cost Implications Of Software Companies' Differing Approaches To Advances In Chip Technology

What, exactly, is a processor? IT sourcing professionals are finding it increasingly hard to answer this apparently simple question when applying their "per-CPU" hardware-based software license...

• Downloads: 422

For CIO Professionals

Report:The Coming Upheaval In Tech Services

Four Economic And Technology Factors Will Combine To Recast The Business

The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

• Downloads: 1907

For CIO Professionals

Report:Predictions 2010: ePurchasing Market

Growth Will Accelerate After A So-So 2009

The ePurchasing market will post a very good growth rate of 12% in 2010, rising to $4 billion. This market for software products like eProcurement, eSourcing, contract life-cycle management (CLM),...

• Downloads: 637

For Sourcing & Vendor Management Professionals

Report:Systems Integration Project Pricing Model Selection Tool

Knowing when to use the best pricing model for your IT consulting and systems integration projects can be difficult to determine. This tool helps you better select the appropriate pricing model based...

• Downloads: 22

For CIO Professionals

Report:Consumer Security Market Trends, 2009 To 2010: The Freeware Threat

The rise of freeware represents one of the most disruptive forces to hit the consumer security market. Free solutions of good quality have changed the market dynamic from one where original equipment...

• Downloads: 580

For CIO Professionals

Report:Consumer Security Market Trends, 2009 To 2010: Changing Channel And Partner Dynamics

Consumer security vendors are faced with market forces that are mandating a change in how they take their solutions to market. Low conversion of trials and high customer churn at renewal time are...

• Downloads: 452

For Marketing Leadership Professionals

Report:Music And ISPs: The Time Is Right For A New Relationship

Universal Music and Virgin Media's launch of an unlimited MP3 subscription service in the UK marks a new era in the music label/ISP relationship. While labels and ISPs have not had much success at...

• Downloads: 212

For Marketing Leadership Professionals

Report:The Convenience Quotient Of Consumer Storage And Backup

The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide...

• Downloads: 309

For Marketing Leadership Professionals

Report:Lower Prices, Better Devices, And The Democratization Of The TV Market

Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch TV,...

• Downloads: 199