Forrester

For Marketing Leadership Professionals

Report:Open Innovation Expands New Product Opportunities

Vision: The Open Innovation Playbook

A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

• Downloads: 652

For Consumer Product Strategy Professionals

Report:Forrester's Mobile Maturity Model

Forrester's Framework Benchmarks Mobile Capabilities And Provides A Road Map For Progress

Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? To help product strategists and executives in charge of defining their company's...

• Downloads: 1139
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For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

• Downloads: 618
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For Marketing Leadership Professionals

Report:Justify The Investment In Open Innovation

Business Case: The Open Innovation Playbook

Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the...

• Downloads: 296

For Marketing Leadership Professionals

Report:Case Study: YouTube Adapts Its Product Strategy For Education

Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

• Downloads: 288

For Marketing Leadership Professionals

Report:2012 Mobile Trends For CPS Professionals

Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to...

• Downloads: 726
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For Marketing Leadership Professionals

Report:What QWERTY Can Teach You About Product Strategy

Path Dependence Matters, But Digital Disruption Matters More

Product strategists looking to the past to guide future decisions often learn the wrong lessons about history. They point to the QWERTY keyboard or the success of Blu-ray to show that path dependence...

• Downloads: 156

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1065
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For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1262

For CIO Professionals

Report:The Future Of Telecom: Strategies To Move Off The Endangered Species List

Telcos are an endangered species; their traditional business model has come undone, and many operators face a downward revenue/earnings/investment spiral. The classic telco position is eroding due to...

• Downloads: 1879

For Marketing Leadership Professionals

Report:Use Gamification To Enable A Total Product Experience

Product Strategists Can Boost Product Engagement With Game Mechanics

Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or...

• Downloads: 746
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For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 400

For CMO Professionals

Report:The Disruptor's Handbook

How To Innovate Your Products Before Someone Else Does

Digital disruption is about to tear down and rebuild every product in every industry. Thanks to digital platforms, your customers live in a world of heightened expectations and abundant options; they...

• Downloads: 1178
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For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Downloads: 594

For Marketing Leadership Professionals

Report:Case Study: Splashtop Product Strategists Create Innovative, Disruptive Education Software

Breaking Into Education Technology Requires Thinking Big And Acting Small

Technology product strategists, frustrated by low margins and fragmented procurement, have long dismissed the education market as too difficult to penetrate. But that's finally changing, thanks to...

• Downloads: 283

For Marketing Leadership Professionals

Report:Amazon Will Be Apple's Top Competitor In Tablets

Tablet Product Strategists Should View Amazon As Their New "Frenemy"

With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the...

• Downloads: 818

For CMO Professionals

Report:Innovating The Adjacent Possible

How To Generate The Next Big Product Idea That Will Transform Your Industry

Most product strategists proceed in an entirely reasonable fashion: They set proximate goals and move toward them in a linear mode, tweaking a product or service to fulfill the well-understood goals...

• Downloads: 825

For Marketing Leadership Professionals

Report:Mobile Location Becomes Invisible

No Longer A Service, Location Will Be Embedded In Mobile Products

eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into...

• Downloads: 648

For Marketing Leadership Professionals

Report:Solving Product Strategy Problems With Co-Creation Contests

Use A Form Of Crowdsourcing To Overcome Product Development Challenges

The development of successful products is at the heart of every profit-seeking business. Product strategists face constant internal challenges around identifying new product opportunities and feature...

• Downloads: 355
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For eBusiness & Channel Strategy Professionals

Report:The Future Of Mobile Is User Context

Context Transforms Product Opportunities For Consumer Product Strategists

Consumers will adopt and use convenient services and products. In mobile, this means services that offer immediacy and simplicity through a highly contextual experience. The ability to deliver highly...

• Downloads: 1088

For Marketing Leadership Professionals

Report:It's Time For Mass-Customized Clothing And Apparel Products

Product Strategists Must Overcome Three Challenges To Succeed

It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

• Downloads: 407

For Marketing Leadership Professionals

Report:Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space"...

• Downloads: 327

For Marketing Leadership Professionals

Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

• Downloads: 440

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1254