Forrester

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Road To Social Business Transformation Starts With A Burning Platform

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

Discussion:New IT Models Will Focus On Service Improvement And Cost Reduction

For Marketing Leadership Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 1910

For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

The Majority Of The Vendors Are Leaders In This Emerging Market

Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

• Downloads: 914
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For Data Insights Professionals

Blog:Fresh Off The Press: What Did Consumers Do On Black Friday And Cyber Monday?

Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics®...

Discussion:Which Social Metrics Have Value?

For social media evangelists, the question on everyone's mind is this: "How do we effectively measure the business value of social initiatives?"   Even when we get close, there's always that pesky...

For Sales Enablement Professionals

Report:The Skills And Structures For L2R Success

Organization: The Lead-To-Revenue Playbook

B2B marketers are adopting the lead-to-revenue (L2R) concept to ensure that revenue goals are met on time by optimizing the balance among lead value, velocity, and volumes, as well as ensuring that...

• Downloads: 128

For Infrastructure & Operations Professionals

Blog:On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM...

For Infrastructure & Operations Professionals

Report:The State And Direction Of Software Asset Management: 2012 To 2013

Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

• Downloads: 217

Discussion:The New Digital Publisher Monetization Model

For Security & Risk Professionals

Blog:Avoid The Social Media Binary

Many organizations today get caught up in what I call the “social media binary,” where there are only two options to social media control: 1) Allow unrestricted access to social networks,...

Discussion:Your Community Upgrade: From Experiment To Strategic Approach

Very useful information, well laid out

For Data Insights Professionals

Blog:78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017

  If you search for “the death of email” on the Internet, you might be surprised by the number of articles on the subject. Why are so many people talking about it? Is this...

For Infrastructure & Operations Professionals

Report:Case Study: PostNL Delivers On BYOD

Network Investments And VDI Adoption Enable Deployment

Talk about bring-your-own-device (BYOD) and most I&O professionals immediately think about access control for an onslaught of unauthorized devices, from laptops to smartphones to tablets. However,...

• Downloads: 345
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Discussion:Does Forrester have insight as to why every major NoSQL system is Open Source?

The methodologies used by many analyst firms include criteria around revenue which puts open source at a disadvantage when compared to their closed source proprietary counterparts. Interestingly...

For Security & Risk Professionals

Report:Actionable Identity Intelligence Protects Big Data And Zero Trust Identities

Predictive And Behavioral Analysis Finds Its Way Into Identity And Access Management

Identity and access management (IAM) professionals need to protect information and prevent unauthorized users from accessing business-critical systems in an increasingly complex IT environment. They...

• Downloads: 462
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For Sales Enablement Professionals

Report:Automating Your End-To-End Process

Tools And Technology: The Lead-To-Revenue Playbook

The lead-to-revenue management (L2RM) process calibrates marketing and sales activities around a common success factor — revenue. An optimized process yields bigger pipelines, shorter sales...

• Downloads: 268
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Discussion:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

For Infrastructure & Operations Professionals

Blog:How Gremlins And Vanilla Ice Can Help Us Deliver Better IT Services

After the success of his previous blogs (including The ABC Of ICT — The Top 10 People Issues), Paul Wilkinson of GamingWorks returns with a somewhat tongue-in-cheek look at IT, IT service...

For Application Development & Delivery Professionals

Blog:Make data confidence index part of your BI architecture

I often see two ends of the extreme when I talk to clients who are trying to deal with data confidence challenges. One group typically sees it as a problem that IT has to address, while business...

Discussion:The Business Impact Of Mobile Engagement

For Sales Enablement Professionals

Report:European B2B Marketers Will Invest In Automation In 2013

Local Vendors Continue To Innovate

Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

• Downloads: 101
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For Chief Information Officer Professionals

Blog:Cisco's message is getting clearer

  At the Cisco Live EMEAR 2013 event in London, Cisco brought a new down-to-earth dynamism to the table. The vision for how Cisco is intending to empower its clients in an evermore connected...