About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Sharyn serves CIOs. She leads Forrester's research into IT leadership, with a focus on the emerging world of business technology (BT). Sharyn delivers strategic guidance, helping enterprises identify best practices and identify vendors and technologies that help drive business success. Her current research agenda includes enterprise application strategies as well as IT planning processes and technologies. She also maintains a research interest in business process management (BPM); RFID; and other emerging technologies in consumer-driven and manufacturing industries such as life sciences, healthcare, and consumer products. In addition, Sharyn was a key contributor to the development of the Forrester Wave™ methodology to help clients accurately assess key vendors in a given technology-focused market.
Before joining Forrester, Sharyn spent several years as a consultant and project manager for Clarkston Consulting, a full-service professional services firm. She was responsible for the delivery of vendor selection and implementation projects involving SAP and other ERP applications, integration technology, and enterprise portals.
Sharyn holds a B.S. in computer information systems technology from Purdue University.
Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores
Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

ForecastView Spreadsheet
Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...
Benchmarks: The Search Marketing Playbook
Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

ForecastView Spreadsheet
Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...
Benchmarks: The Email Marketing Playbook
This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

In 2011, Forrester partnered with GSI Commerce and its digital agency True Action to evaluate how shoppers touched various marketing touchpoints, such as paid search and email, prior to completing a...
