Frequently Asked Questions For Strategic Oxygen Clients

Why did Forrester acquire Strategic Oxygen?

As part of Forrester's client-centric growth strategy, this role-focused acquisition will provide tech industry marketers with access to Strategic Oxygen's unique global research-based decision tool. We believe that the addition of Strategic Oxygen to our solution set will allow us to better serve our roles and will generate incremental value for our clients and revenue for Forrester.

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How does this acquisition benefit Forrester?

Since Strategic Oxygen is consistent with our role-based strategy, we are confident that bringing Strategic Oxygen onboard will create value for our clients. The acquisition of Strategic Oxygen provides Forrester with a new offering for tech industry clients — particularly those in the Technology Product Management & Marketing (TPMM) professional role.

Like many of Forrester's other offerings, Strategic Oxygen is a best-in-class research product based on rigorous methodologies that provides an objective, data-rich platform for making our clients more successful every day. Strategic Oxygen’s overall product quality is consistent with Forrester's.

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How does this acquisition benefit Strategic Oxygen?

Forrester brings well-established relationships with tech marketers and a deep global sales channel to Strategic Oxygen.

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What will happen to Strategic Oxygen's management team?

Strategic Oxygen CEO Michael Gale will become Vice President, Decision Engines, reporting to Mark R. Nemec, Ph.D., and his leadership team in the Technology Industry Client Group, where he will help craft offerings for professionals in the TPMM role.

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How is Forrester planning to sell Strategic Oxygen's products?

Forrester will primarily offer Strategic Oxygen through an annual subscription model. It will not be rolled into our existing offerings but will be a supplemental product that delivers discrete value to our clients.

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Do Forrester's competitors offer a comparable product?

Other services for marketers may analyze small isolated pieces of their market, but nothing combines direct customer insights across all forms of sales and marketing in a real-time, what-if decision engine like Strategic Oxygen.

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Who is handling press inquiries about the acquisition?

Please direct all press inquiries to press@forrester.com.

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