Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.


Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

Stephen Powers's Research

  • For Application Development & Delivery Professionals

    Report: The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digit...

    • Downloads: 562
    • Rating:
  • For Application Development & Delivery Professionals

    Report: Drive Business Transformation With Digital Customer Experiences

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step ...

    • Downloads: 1203
    • Rating:
  • For Customer Experience Professionals

    Report: Contextualization

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — a...

    • Downloads: 433
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report: It Ain't Personal; Get Up Close And Contextual

    Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the ...

    • Downloads: 352
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report: Unify The Digital Experience Across Touchpoints

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, go...

    • Downloads: 1018
    • Rating:
View all of Stephen Powers's Research

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