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Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.


Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

Research Coverage:

Adobe Systems, Digital Asset Management, Document Management, Enterprise Content Management, Hewlett-Packard, IBM, Information Management, Microsoft, Web Content Management

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8 results in Reports

  • Stephen Powers
  • Application Development

  • For Application Development & Delivery Professionals

    Report:Drive Business Transformation With Digital Customer Experiences

    Executive Overview: The Digital Experience Delivery Playbook

    John R. Rymer, Stephen PowersNovember 27, 2012

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 1218
    • Rating:

  • For Application Development & Delivery Professionals

    Report:It Ain't Personal; Get Up Close And Contextual

    Supporting Relevant Digital Experiences In The Multichannel World

    Stephen Powers, Anjali Yakkundi, Ron RogowskiNovember 19, 2012

    Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 361
    • Comments: 1
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Unify The Digital Experience Across Touchpoints

    Vision: The Digital Experience Delivery Playbook

    Stephen Powers, John R. RymerAugust 22, 2012

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

    • Downloads: 1029
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Five Additional Options To Consider For Web Content Management

    Stephen Powers, Tim Walters, Ph.D.August 18, 2009

    The Web content management (WCM) market remains fragmented, with a wide range of products that manage anything from simple static Web pages to complex sites designed to maximize customer engagement....

    • Downloads: 1356

  • For Application Development & Delivery Professionals

    Report:The Four Decision Factors For Open Source Enterprise Content Management

    Stephen PowersAugust 05, 2009

    Open source enterprise content management (ECM) initiatives are common in small and medium-sized businesses (SMBs) or in department-level projects. Yet information and knowledge management (I&KM)...

    • Downloads: 859

  • For Enterprise Architecture Professionals

    Report:Trends In WCM: A Focus On Personalization, RIAs, Rich Media, And Analytics

    Stephen PowersApril 06, 2009

    This Data Chart, based on data from Forrester’s October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey, shows the projected trends for Web content management (WCM)...

    • Downloads: 95

  • For Content & Collaboration Professionals

    Report:Don't Be Content With Your Web Content Management In 2009

    Stephen PowersFebruary 05, 2009

    While most organizations continue to invest in Web content management (WCM) initiatives, some appear to be postponing WCM projects due to budgetary constraints or deferring in favor of other...

    • Downloads: 672

  • For Application Development & Delivery Professionals

    Report:Web Content Management And Open Source

    Answers To Frequently Asked Questions

    Stephen PowersJune 19, 2008

    As organizations embark on next-generation Web content management (WCM) initiatives, they want to avoid the mistakes made in earlier, more costly WCM projects. As a result, information and knowledge...

    • Downloads: 1045
 
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