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Sucharita Mulpuru

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.


Education

Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

Research Coverage:

Best of the Web, Cross Channel Strategies, Customer Experience Management, Expert Reviews, In-Store Technologies, Interactive Marketing Strategy and Process, Mobile Web, Multichannel Selling Strategies, Online Marketing Technology, Personalization, Sales Enablement, Web Design & Usability

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13 results in Reports

  • Sucharita Mulpuru
  • Tech Sector Economics

  • For eBusiness & Channel Strategy Professionals

    Report:What You Need To Know About The Online Sales Tax Debate

    Sucharita MulpuruDecember 9, 2011

    As state and local economies face deficits and prospects of bankruptcy, the opportunity to grow revenues by requiring tax collection for online sales has resurfaced as a hot topic in eBusiness and...

    • Downloads: 182

  • For eBusiness & Channel Strategy Professionals

    Report:US Online Holiday Retail Forecast, 2011

    Sucharita MulpuruNovember 11, 2011

    Forrester expects US holiday season online retail sales to grow 15% year over year. While the possibility of a double-dip recession remains, consumers are continuing to increase their use of the Web...

    • Downloads: 371

  • For eBusiness & Channel Strategy Professionals

    Report:US Online Retail Forecast, 2010 To 2015

    eCommerce Growth Accelerates Following "The Great Recession"

    Sucharita MulpuruFebruary 28, 2011

    US online retail sales grew 12.6% in 2010 to reach $176.2 billion. With an expected 10% compound annual growth rate (CAGR) from 2010 to 2015, US eCommerce is expected to reach $278.9 billion in 2015....

    • Downloads: 2227

  • For eBusiness & Channel Strategy Professionals

    Report:What You Need To Know About Third-Party Recommendation Engines

    Sucharita MulpuruNovember 18, 2010

    eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for...

    • Downloads: 1158
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  • For eBusiness & Channel Strategy Professionals

    Report:US Online Holiday Retail Forecast, 2009

    Sucharita MulpuruNovember 2, 2009

    Forrester expects online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008. Despite the lingering effects of the global financial crisis,...

    • Downloads: 517

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2009: Profitability, Economy, And Multichannel

    Sucharita MulpuruOctober 23, 2009

    Although 2008 is generally regarded by retail executives to be one of the worst years ever, online retailers as a whole fared well. In "The State of Retailing Online 2009," a Shop.org study conducted...

    • Downloads: 1469

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2009: Marketing

    Sucharita MulpuruJune 5, 2009

    This report reflects the 12th annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research. The objective of the study is to collect a series of benchmarks...

    • Downloads: 2185

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2009: US Online Retail

    Surviving Companies Must Focus On Quick Wins And Pricing To Grow

    Sucharita MulpuruApril 29, 2009

    While consumer-facing companies struggle to grow in an unprecedented economic climate, Web divisions of these companies continue to garner attention, from both shoppers seeking lower prices and...

    • Downloads: 1765

  • For eBusiness & Channel Strategy Professionals

    Report:US eCommerce Forecast, 2008 To 2013

    The Economic Meltdown Guarantees A Slowdown Of Growth In 2009

    Sucharita MulpuruFebruary 2, 2009

    US non-travel eCommerce sales grew by 13% from 2007 to 2008 and are expected to grow 11% in 2009. These figures represent a significant slowdown in growth from 2007, when online sales were 18% higher...

    • Downloads: 2001

  • For eBusiness & Channel Strategy Professionals

    Report:Topic Overview: eBusiness And The Economy

    Sucharita MulpuruNovember 14, 2008

    The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities online....

    • Downloads: 2565

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2008: Profitability, Economy, And Multichannel Report

    Sucharita MulpuruOctober 15, 2008

    As part of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, we surveyed online retailers in June and July 2008 about their profitability and outlook for the coming...

    • Downloads: 1027

  • For eBusiness & Channel Strategy Professionals

    Report:Outlook For US Online Retail: Holiday 2007

    Consumers Will Spend A Projected $33 Billion, Up 21% Over Last Year

    Sucharita MulpuruOctober 12, 2007

    Forrester anticipates that US consumers will spend $33 billion during the 2007 holiday season, the time period from Thanksgiving to Christmas. This represents a 21% lift from the comparable holiday...

    • Downloads: 171

  • For eBusiness & Channel Strategy Professionals

    Report:US Retail eCommerce Forecast, 2006 To 2011

    Sucharita MulpuruMay 4, 2007

    This Data Chart forecasts the continued adoption of online retail in the US through 2011. It offers specific growth predictions across a variety of industries.

    • Downloads: 29
 
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