Technology Marketing Professional

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Technology Marketing Professional
  1. Build business with effective channel partners
  2. Boost leads and productivity through an integrated marketing mix
  3. Engage customers and prospects globally using social media
  4. Register NowDrive profitable revenue growth by engaging customers from need to outcome

Featured Research

Channel Sweet Spots

What Channels Are Customers Sourcing From?

by Tim Harmon

Different-sized companies have different channels they prefer for sourcing. Moreover, users' channel preferences vary by persona, vertical, and geography. This varied audience, combined with the myriad applications and technologies proffered by the tech industry, is why we're witnessing an unprecedented growth in channel complexity.

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Featured Teleconference

How B2B Tech Marketers Can Tune Their Social Media Campaigns For Europe

Date: July 1, 2010

Presented by:

Peter O'Neill, Vice President, Principal Analyst

Agenda:

  • Social media adoption is accelerating in Europe.
  • French buyers like to engage in local language.
  • German buyers prefer a peer exchange.
  • British buyers show slower adoption.
  • How to develop your social media strategy.

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Consulting

Forrester Consulting delivers action-oriented recommendations to help Technology Product Management & Marketing professionals message, market, and sell. Engagements include:

  • Messaging development and review
  • Social media strategy
  • Thought leadership and ROI proof

Email ticonsulting@forrester.com to learn more.

Executive Programs

Forrester's Technology Marketing Council is a peer knowledge community that offers a dedicated relationship team, in addition to:

  • Member-driven content.
  • A peer advisory board.
  • Facilitated member events.

Email flb@forrester.com to learn more.