Technology Sales Enablement Professional

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Technology Sales Enablement Professional
  1. Increase sales results while decreasing support costs
  2. Drive sales and pipeline performance via effective, end-to-end programs
  3. Register NowFocus on buyer needs to increase sales capacity and cut marketing complexity

Featured Research

What Executives Believe Constitute A Valuable Meeting

by Scott Santucci

Technology companies' value proposition is largely manifested at the point of sale during the first series of meetings between the sales team and the customer. Unfortunately, what transpires in these interactions, and the perceived value to customers, is typically overlooked as a way to improve sales productivity.

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Featured Teleconference

Changing Behaviors, Changing Culture — Setting A New, Outcome-Focused Direction For The Sales Team

Date: March 8, 2011

Presented by:

Brian Lambert, Dean Davison

Agenda:

  • How to create a culture of coaching and collaboration
  • How seller behavior patterns and comfort zones vary across sales environments
  • How to change the culture of the sales team to support the new behaviors required
  • How to identify the critical behaviors for selling outcomes
  • How to apply strategies to improve sales results

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Consulting

Forrester Consulting delivers action-oriented recommendations to help Technology Product Management & Marketing professionals message, market, and sell. Engagements include:

  • Messaging development and review
  • Social media strategy
  • Thought leadership and ROI proof

Email ticonsulting@forrester.com to learn more.

Executive Programs

Forrester's Technology Marketing Executive Council and Technology Product Management Council are peer knowledge communities that offer a dedicated relationship team, in addition to:

  • Member-driven content.
  • A peer advisory board.
  • Facilitated member events.

Email flb@forrester.com to learn more.