About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT.
Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.
It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.
In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.
Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.
Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.
A Forrester Technographics Digital Consumer Community Report
In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...
Market insights professionals often face challenges in building awareness and influence within their companies. To better understand how market insights can overcome these issues, Forrester spoke...

How To Calculate The Value Of Market Insights And Be A Business Driver
What is your worth? This is an awkward and, for small market insights departments, very personal question. However, it is the one question executives are asking, and assessing, of all of their...

Road Map: The Market Insights Optimization Playbook
Market insights teams typically take several years to evolve from being research-oriented cost centers to being proactive, innovative business enablers, if not business drivers. As such, many have...

Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...
The European Technographics Consumer Technology Online Survey, Q4 2011, surveyed 13,000 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...
After evaluating two categories of enterprise feedback management (EFM) vendors in Q3 2011, Forrester will no longer cover the vendor market landscape in the same way. This report explains why the...
Bringing Social Intelligence Into The Research Fold
Social media is here to stay, and the world of market research cannot ignore it any longer. Yet while most market insights professionals are interested in the concept of using social media as a...
What are the differences in the approaches to enterprise feedback management (EFM) for the customer experience (CX) role versus the market insights (MI) role?
Pick The Right Research Techniques To Improve Online Experiences
Firms looking to improve their existing online experiences or create new Web, mobile, tablet, or kiosk experiences should conduct user research to help them understand user behaviors and motivations,...
Processes: The Market Insights Optimization Playbook
Digital disruption has created an environment in which customer and competitive change are happening at much faster rates, leading stakeholders to increase their demands for more innovative, agile,...

Insights And Lessons Learned From Forrester's Social Media Behavioral Tracking Study
When it comes to gaining quantitative consumer intelligence, market insights professionals can use a wide array of methodologies — including behavioral. Many market insights professionals...

Strategic Plan: The Mobile Marketing Playbook
This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are...
Process For Market Insights Professionals To Quickly Identify Drivers Of And Solutions To Customer Satisfaction And Sales Issues
Market insights professionals often get confronted with requests for immediate insights when things don't go as planned with customers. This can be something like declining Net Promoter or...
Emerging Market Research Methodology: Prediction Markets Are Your Innovation And Market Assessment Barometer Tool
Market insights professionals are repeatedly tasked with delivering quick insights that will accurately predict what consumers will do or buy in the future. Traditional research methods do not always...
How Market Insights Can Survive In The New Economic Environment
Businesses face pressure from increased competition in a flat world and are dealing with financial crises; exponential growth of technological changes; Internet-enabled customer power; and other...
Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future
The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...
Don't Leave Segmentation To The Market Research Department Alone
Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...
How Market Insights Can Identify The Metrics That Truly Drive The Business . . . And Get The Business To Adopt Them
Many market insights professionals are already tracking metrics that their executives believe are crucial to predicting business health and performance. But, are those metrics really crucial?...
Global Consumer Technographics®
In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....