Ted Schadler

Vice President, Principal Analyst serving CIOs

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT. 

Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.

It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.

In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.

Previous Work Experience

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Marketing Organization & Culture
  • Consumer Technographics
  • For Customer Insights Professionals

    Report:Personal Identity Management Success Starts With Customer Understanding

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

    • Downloads: 357
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  • For CMO Professionals

    Report:Why Marketers Must Integrate TV And Video Strategies

    In addition to the variety of media options that the digital age has brought forth, TV is the next medium to get a digital makeover. New access points to the living-room screen and the invasion of...

    • Downloads: 758
  • For Marketing Leadership Professionals

    Report:How To Defuse Digital Marketing Privacy Concerns

    Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange

    Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...

    • Downloads: 364
  • For Customer Insights Professionals

    Charts & Figures:Consumer Concerns About Data Sharing Vary

  • For Marketing Leadership Professionals

    Report:Consumers And Online Privacy: How Much Information Is Too Much?

    Forrester Technographics Digital Consumer Community Report, August 2011

    Sixty-five percent of US online consumers report being very concerned about the recording and collection of their personal details by websites, and more than 60% are worried about personal...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:European Email Affinity Declines

    Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers...

    • Downloads: 147
  • For eBusiness & Channel Strategy Professionals

    Report:Why The EU ePrivacy Law Will Not Kill eCommerce

    Privacy Laws Force Rich Dialogue With Customers

    In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

    • Downloads: 206
  • For Marketing Leadership Professionals

    Tool:Saturated Consumer Digital Behaviors

  • For Marketing Leadership Professionals

    Report:Privacy Laws Force Rich Dialogue With Customers

    Move From On/Off Compliance Approaches To Custom Privacy Management

    Governments are placing pressure on interactive marketers, in most cases by mandating clear rules around how customer data is obtained, used, and stored for marketing. While interactive marketers...

    • Downloads: 328
  • For Marketing Leadership Professionals

    Report:The Interactive Brand Ecosystem

    Put Interactive Marketing At The Heart Of Your Branding Campaigns

    Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a...

    • Downloads: 1736
  • For eBusiness & Channel Strategy Professionals

    Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

    Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

    • For CMO Professionals

      Report:Fragmented Path-To-Purchase Demands Everywhere Marketing

      Landscape: The Customer Life-Cycle Marketing Playbook

      The traditional marketing funnel has been done in by consumer behaviors that are anything but linear. Instead, in each phase of Forrester's customer life cycle — discover, explore, buy, and...

      • Downloads: 342
    • For Marketing Leadership Professionals

      Report:Fight Social Media Stagnation

      Build Trust And Advocacy With Targeted Content And Engagement Strategies

      It was easy to grow a brand's social media marketing program over the past few years; a flood of new consumers entering social networks and other social venues provided a burgeoning audience. But as...

      • Downloads: 767
    • For Marketing Leadership Professionals

      Report:Privacy Matters For Online Advertisers

      Behavioral Marketers Should Prepare To Self-Regulate Data Practices

      Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...

      • Downloads: 458
    • For Customer Experience Professionals

      Tool:Consumers Cite Ignorance, Privacy, And Low Value As PHR Barriers

    • For Customer Experience Professionals

      Report:Lack Of Awareness And Weak Design Hamper Adoption Of Internet-Based PHRs

      Internet-based personal health records (PHRs) give consumers a place to store and maintain their personal health histories, access tools that help monitor and improve health, and increasingly connect...

      • Downloads: 290
    • For Marketing Leadership Professionals

      Tool:Older Consumers Concerned About Privacy

    • For Marketing Leadership Professionals

      Tool:Social Technographics® Growth From 2007 To 2010

     
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