Ted Schadler

Vice President, Principal Analyst serving CIOs

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT. 

Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.

It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.

In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.

Previous Work Experience

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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135 results in Everything

  • Media & Entertainment
  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark: Australian Consumer Electronics Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers

    Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

    • Downloads: 156
  • For eBusiness & Channel Strategy Professionals

    Report:Why Tablet Commerce May Soon Trump Mobile Commerce

    Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

    • Downloads: 1791
  • For eBusiness & Channel Strategy Professionals

    Survey:Latin American Technographics® Online Survey, Q4 2011 (Mexico, Brazil, Argentina)

    Forrester conducted an online survey fielded in November 2011 of 5,998 individuals ages 16 to 75 in top urban cities/states of Mexico and Brazil and top urban cities/provinces of Argentina. In...

    • For eBusiness & Channel Strategy Professionals

      Charts & Figures:M&S Drives Clicks Back To Its Website Through Its Facebook Pages

    • For eBusiness & Channel Strategy Professionals

      Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

      Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...

      • For Marketing Leadership Professionals

        Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

        ForecastView Spreadsheet

        Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

        • Downloads: 3
        • Rating:
      • For Marketing Leadership Professionals

        Report:Digital Natives: A Demographic Overview

        North American Technographics®

        Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

        • Downloads: 144
      • For Marketing Leadership Professionals

        Report:Gambling: Bet On Mobile Products And Services

        After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

        • Downloads: 561
      • For eBusiness & Channel Strategy Professionals

        Survey:North American Technographics® Consumer Technology Online Benchmark Recontact Survey, Q2 2010 (US)

        Forrester conducted an online survey fielded in June 2010 of 4,031 US online users ages 18 to 88 as a subsegment of the North American Technographics Online Benchmark Survey, Q2 2010 (US) population....

        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2010 To 2015 (US)

          ForecastView Spreadsheet

          Online Retail Spending Forecast (US): Online retail spending by 30 retail categories such as PCs, apparel, housewares, and consumer electronics and baby products. Includes metrics, by category, such...

          • Downloads: 14
        • For CIO Professionals

          Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

          Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

          This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

          • Downloads: 249
        • For Marketing Leadership Professionals

          Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

          An Empowered Report: Nike Creates A Location-Aware Mobile Experience

          Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

          • Downloads: 452
        • For Marketing Leadership Professionals

          Report:Best Practices For Tablet Media Apps

          Leverage These Business Models And Features For Media App Success

          Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

          • Downloads: 934
        • For Marketing Leadership Professionals

          Report:Adapting To Media Fragmentation In Europe

          The Impact Of Media Fragmentation Patterns On Communication Strategy

          Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

          • Downloads: 379
        • For Marketing Leadership Professionals

          Report:US Tablet Buyers Are Multi-PC Consumers

          Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

          The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

          • Downloads: 973
        • For eBusiness & Channel Strategy Professionals

          Survey:North American Technographics® Omnibus Online Survey, Q1 2011 (US)

          Forrester conducted an online survey fielded in March 2011 of 5,084 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,084), there is 95% confidence that...

          • For eBusiness & Channel Strategy Professionals

            Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

            Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...

            • For Marketing Leadership Professionals

              Report:Consumers Need Cloud-Based Products Now

              Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe

              Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

              • Downloads: 1168
            • For Consumer Product Strategy Professionals

              Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

              ForecastView Spreadsheet

              Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

              • Downloads: 2
            • For CIO Professionals

              Report:The Business Impact Of Mobile Engagement

              Business Case: The CIO's Mobile Engagement Playbook

              Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

              • Downloads: 652
              • Rating:
            • For eBusiness & Channel Strategy Professionals

              Report:The Top Five Trends In Digital Wealth Management For 2012

              Mobile, Social, Video, Advice, And Usability Will Change Retail Investing

              Rocketing adoption — by financial advisors and agents as well as investors — is driving five digital trends that will change the wealth management industry. Smart eBusiness managers will...

              • Downloads: 967
              • Comments: 1
              • Rating:
            • For eBusiness & Channel Strategy Professionals

              Report:Forrester Research Online Retail Forecast, 2010 To 2015 (Western Europe)

              ForecastView Spreadsheet

              Online Retail Spending Forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online buyers and average online spending by...

              • Downloads: 15
            • For eBusiness & Channel Strategy Professionals

              Survey:Russian Technographics® Online Benchmark Survey, Q3 2011

              The Russian Technographics® Online Benchmark Survey, Q3 2011, surveyed 2,000 respondents in across Russia. This survey is based on online adults ages 16 and older (who are members of the...

              • For eBusiness & Channel Strategy Professionals

                Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

                Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

                • Downloads: 542
              • For eBusiness & Channel Strategy Professionals

                Report:Forrester Research Online Retail Forecast, 2011 To 2016 (US)

                ForecastView Spreadsheet

                Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

                • Downloads: 13
              • For Application Development & Delivery Professionals

                Tool:Customers Are Highly Engaged Across Multiple Channels

               
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