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For eBusiness & Channel Strategy Professionals
How To Combine New Data Sources, Cloud Resources, And Engagement Tactics To Maximize Impact In Mobile Moments
A phenomenal amount of innovation is happening in the healthcare and wellness industries that places them at the forefront of mobile engagement. From wrist bands to smart pills, firms are using...
- Downloads: 493
For CIO Professionals
Well-Designed Programs, Partner Ecosystems, And Data Brokers Generate Innovation And Value
Open data strategies — initially driven by goals of increased transparency and accountability in government spending and performance — are now shifting to supporting innovation and...
- Downloads: 339
For Application Development & Delivery Professionals
Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences
Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...
- Downloads: 285
For CMO Professionals
Improve Business Outcomes With Adaptive Intelligence
This report, originally written for CIOs, includes content relevant to CMOs. And here's why: To fuel growth, CMOs must be able to turn big data into smart data that provides the marketing team with...
- Downloads: 227
For Customer Insights Professionals
US health insurance companies are in the midst of a systemwide transition to meet the requirements of congressionally mandated healthcare reform awaiting them in 2014. While insurers have made great...
- Downloads: 356
For CIO Professionals
Making Business Intelligence A Collaborative Process Leads To Greater Insights, Security, And Efficiency
Enterprise execs who seek to understand their customers, market, and competitive landscape can't afford to limit their insights to the data they generate. Nor can they hope to gain sufficient insight...
- Downloads: 447