Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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106 results in Reports

  • Ted Schadler
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...

    • Downloads: 3196
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement

    CIOs Must Plan Now For New Systems Of Engagement

    By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

    • Downloads: 4051
  • For Enterprise Architecture Professionals

    Report:Lean: The New Business Technology Imperative

    Lean Thinking Is Central To The Shift From IT To BT

    Everyone wants to be lean these days, whether when stepping off a scale in the morning or reviewing the cost of running a successful business. But just how do you define "Lean" — especially in...

    • Downloads: 4526
  • For CIO Professionals

    Report:Should Your Email Live In The Cloud? A Comparative Cost Analysis

    Cloud-Based Email Is Often Cheaper Than On-Premise Email

    When Google launched Google Apps Premier Edition for $50 per user per year, it raised the question, "How much should we be paying for email?" But it's not just this eye-popping price that should...

    • Downloads: 3325
  • For CIO Professionals

    Report:The Forrester Wave™: Mobile Collaboration, Q3 2011

    Mobile collaboration means putting collaboration workloads onto all-important smartphones and tablets, then delivering a great user experience anywhere, anytime, on any device. This is a high bar to...

    • Downloads: 2524
  • For Marketing Leadership Professionals

    Report:Consumers' Behavior Online: A 2007 Deep Dive

    Internet Use Is Up Dramatically, But Offline Media Still Holds Its Own

    Forrester has surveyed US heads of household about their technology use for 10 years. We track more than 175 online activities relevant to consumers' daily lives, and we dive deeply into 48 media,...

    • Downloads: 2475
  • For CIO Professionals

    Report:Executive Q&A: Tablets In The Enterprise In 2011

    Answering Your Questions About Tablets, Security, Apps, And More

    In just 12 months, iPad has redefined expectations of what a computer should be: instant-on, highly portable, all-day batteries, always-connected, and app-driven. And Apple has sold 15 million iPads...

    • Downloads: 2299
  • For Marketing Leadership Professionals

    Report:Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers versus...

    • Downloads: 1708
  • For CIO Professionals

    Report:Talking To Your CFO About Cloud Computing

    Cloud-Based Services' Pay-As-You-Go Model Works In Good Times And Bad

    Even in a downturn, companies must get real work done. And that means, for example, that information and knowledge management professionals must still roll out collaboration applications,...

    • Downloads: 1862
  • For Customer Insights Professionals

    Report:Ten Ways To Recession-Proof Market Research

    Focus On Business Outcomes — Starting With Revenue — To Retain Budget

    Market researchers should act quickly to establish their business relevance and preserve their budgets before recession fears start affecting budgets and spending. We have identified 10 ways that...

    • Downloads: 1377
  • For CIO Professionals

    Report:Distributed Teams Need Real-Time Collaboration Tools

    Prioritize Tools Based On Your Team Architectures And Interaction Needs

    To get work done, distributed and B2B teams need real-time collaboration tools that replicate the power and experience of face-to-face meetings and support "pervasive" interactions. Fortunately,...

    • Downloads: 1613
  • For CIO Professionals

    Report:Q&A: By 2011, CIOs Must Answer The Question, "Why Not Run In The Cloud?"

    But Finding A Good Place To Start Is A Challenge For Most Shops

    At Forrester's IT Forum in Las Vegas in May 2009, we hosted an analyst panel about saving, making, and risking cash with cloud computing. The session sparked a lot of interest — and a lot of...

    • Downloads: 1781
  • For CIO Professionals

    Report:Mobile Is The New Face Of Engagement: An Executive Summary

    This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However,...

    • Downloads: 1745
  • For CIO Professionals

    Report:Counterintuitive Collaboration Trends For 2011

    An Empowered Report: Consumerization Leads The List Of Collaboration Disrupters

    Some collaboration trends are clear and very important — cloud-based email, collaboration services on smart mobile devices, the expansion of social technology, and the rise of integrated...

    • Downloads: 1524
  • For CIO Professionals

    Report:How iPads Enter The Workforce

    An Empowered Report: Tablets Open Doors To New Mobile Scenarios

    iPad has exploded onto the scene. Who could have imagined that a tablet (a category introduced in 2001) would capture the imagination of employees and IT alike? But it did, and it's kicked off an...

    • Downloads: 1548
  • For CIO Professionals

    Report:The Forrester Wave™: File Sync And Share Platforms, Q3 2013

    The 16 Providers That Matter Most And How They Stack Up

    In Forrester's 26-criteria evaluation of file sync and share vendors, we identified, researched, analyzed, and scored products from the 16 most significant solution providers in this market:...

    • Downloads: 1317
  • For CIO Professionals

    Report:A Day In The Life Of A US Information Worker

    A Snapshot Of US Information Worker Devices, Tools, And Activities

    This is a graphical overview of how US information workers (iWorkers) spend their time with computers, smartphones, and key productivity and collaboration tools. It is our first analysis of...

    • Downloads: 1269
  • For Marketing Leadership Professionals

    Report:A Market Researcher's Introduction To The US Interactive Marketing Forecast, 2007 To 2012

    Consumers spend more time with interactive media every year. How much money will US advertisers spend to market to them in these channels? Today, US advertisers spend $18.4 billion in interactive...

    • Downloads: 1175
  • For CIO Professionals

    Report:The Forrester Wave™: Web Conferencing, Q2 2010

    Adobe, Cisco, IBM, And Microsoft Lead In The Web Meeting Scenario

    In Forrester's 60-criteria evaluation of Web conferencing vendors, we found that traditional vendors Adobe, Cisco, IBM Sametime, and Microsoft's two offerings led the pack because of their breadth...

    • Downloads: 1311
  • For CIO Professionals

    Report:Making iPhone Work In The Enterprise: Early Lessons Learned

    Is iPhone ready for your company? At least three firms we spoke with — including Kraft Foods and Oracle — think it is. We share their insights here and pull out their early lessons to...

    • Downloads: 1317
  • For CIO Professionals

    Report:Welcome To The Empowered Era

    An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees

    Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...

    • Downloads: 1268
  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 1335
  • For CIO Professionals

    Report:The State Of Workforce Technology Adoption: US Benchmark 2009

    Workforce Technology Adoption By Information Workers

    This is a graphical analysis of Forrester's Workforce Technographics® US Benchmark Survey, Q2 2009. This analysis is based on an online survey of 2,001 US information workers (iWorkers) at...

    • Downloads: 1182
  • For CIO Professionals

    Report:POST: A Systematic Way To Define Your Collaboration Strategy

    A Structured Methodology Drives The Business Conversation

    Information and knowledge management professionals all too often go about collaboration strategy backwards: picking technologies like social networks or videoconferencing instead of focusing first on...

    • Downloads: 1336
  • For CIO Professionals

    Report:Benchmarking Your Collaboration Strategy

    A companywide collaboration strategy was once a nice-to-have. No more. Even in the current economic climate, 37% of organizations surveyed in Forrester's Q4 2008 enterprise and SMB software survey...

    • Downloads: 1372