Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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11 results in Reports

  • Srividya Sridharan
  • Information Management
  • For Application Development & Delivery Professionals

    Report:Build An Agile Customer Data Support Organization

    In a customer-centric world, designing, architecting, building, and deploying processes and applications based solely on business requirements no longer works. Leading organizations need to take an...

    • Downloads: 289
  • For Customer Insights Professionals

    Report:Turn Data Into Intelligence With Customer Analytics

    Executive Overview: The Customer Analytics Playbook

    Big data signals a step change in the availability of customer data and is providing firms with their biggest opportunity yet to understand their customers. The sheer scale and diversity of customer...

    • Downloads: 1171
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics 2012

    Benchmarks: The Customer Analytics Playbook

    The customer data explosion shows no signs of abating. Companies need strong customer analytics capabilities to get a handle on customer data and make meaningful decisions based on analytical...

    • Downloads: 1528
  • For Application Development & Delivery Professionals

    Report:Instant Insight: The Truth About Advanced Analytics

    "Advanced Analytics" Is Not Just "Better Analytics"

    This report answers common questions that business technology professionals ask about the what, why, and how of advanced analytics. Don't make the mistake of thinking that "advanced analytics" is...

    • Downloads: 311
  • For Customer Insights Professionals

    Report:Deciphering A Fragmented Customer Analytics Ecosystem

    Tools And Technology: The Customer Analytics Playbook

    With the increased focus on data-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently turn to...

    • Downloads: 2953
  • For Customer Insights Professionals

    Report:TIAA-CREF Embarks On Analytics Governance

    Performance Management: The Customer Analytics Playbook

    The digital analytics team at financial services organization TIAA-CREF wanted to deliver strategic, forward-thinking insights to internal decision-makers. To enhance its influence on the business,...

    • Downloads: 82
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Analytics Solutions, Q4 2012

    How Six Vendors Stack Up In A Mature Yet Changing Market

    In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS —...

    • Downloads: 1208
  • For Customer Insights Professionals

    Report:The Consumerization Of Customer Analytics

    Landscape: The Customer Analytics Playbook

    The analytics conversation is now front and center for marketers, thanks to the real estate that big data enjoys in mainstream media. As a result of this buzz, customer analytics practitioners who...

    • Downloads: 707
  • For Customer Insights Professionals

    Report:Seven Advanced Analytics Must-Knows

    Use Advanced Analytics To Power Customer Engagement

    Don't make the mistake of thinking that "advanced analytics" is just "better analytics." It is a fundamentally different data-driven approach firms use to find new knowledge and insights about...

    • Downloads: 534
  • For Customer Insights Professionals

    Report:It's Time To Bridge The Audience Data Management Divide

    How Customer Intelligence Can Unify Audience Intelligence Across Channels To Enable Advanced Advertising

    Marketers constantly seek ways to design addressable marketing programs that reduce media waste and create targeting efficiencies: Direct marketers turn to marketing databases to inform audience...

    • Downloads: 659
  • For Customer Insights Professionals

    Report:Demystifying Real-Time Intelligence

    The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. The hype around...

    • Downloads: 678