Ted Schadler

Vice President, Principal Analyst serving CIOs

Ted serves CIOs. He has 24 years of experience in the technology industry, focusing on the effects of disruptive technologies on the workforce and workforce productivity. His research focuses on workforce technologies and the programs that support them, including smartphones, tablets, and their impact on productivity; social business and collaboration tools; cloud email and collaboration tools; and the consumerization of IT. 

Ted is the co-author of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust and business, companies must empower their employees to directly engage with and solve the problems of empowered customers using these same technologies.

It is through this empowered lens that the consumerization of IT makes sense: employees solving customer and business problems using readily available technology that they master first at home — social, mobile, video, and cloud. This management book helps CIOs and IT organizations engage directly with business managers and employees to build an empowered strategy: understanding which employees are workforce "HEROes" — highly empowered and resourceful operatives — implementing empowering collaboration and innovation programs, creating a new empowered security architecture, and supporting HEROes with the right technology platforms.

In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption and requirements.

Previous Work Experience

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Interactive Marketing Strategy and Process
  • For Marketing Leadership Professionals

    Client Inquiry:Best Practice Examples Of Integrating Television With Social Media

    What are some best practice examples of integrating television with social media — not just in content/programming terms, but also in advertising terms?

    • For Customer Experience Professionals

      Client Inquiry:What Is Forrester's View On Applying Consumer Decision Journey Maps To Marketing?

      What is Forrester's point of view on applying consumer decision journey learning to marketing, in particular media planning?

      • For eBusiness & Channel Strategy Professionals

        Client Inquiry:Postmortem Of The US Online Holiday Season 2010

        What works in digital marketing to drive online and in-store traffic for a consumer electronics retailer during the holiday period (October thru December); with a specific focus on Black Friday and...

        • For Marketing Leadership Professionals

          Client Inquiry:Google SEO

          What are all of the known elements that go into Google's results ranking beyond the basic keyword-embedding and purchasing a spot at the top of the results list? The root of this question comes from...

          • For Marketing Leadership Professionals

            Client Inquiry:Successful Product Ideation Sites

            In recent research, Verizon's Idea Exchange is mentioned; is Forrester aware of any ideas implemented by Verizon as a result of its idea site?

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              Client Inquiry:Choosing A Search Marketing Partner

              We have done some optimization using our own resources with guidance from a small firm but are looking to put together a larger effort to improve our natural search results. Could you update us on...

              • For Marketing Leadership Professionals

                Client Inquiry:How Can I Use My Brand To Create A Social Persona Or Tone Of Voice Within Social Channels?

                How do you effectively use your brand and/or brand presence to create a social persona or tone of voice within social channels? With most brands speaking in a natural tone, how can a brand further...

                • For Marketing Leadership Professionals

                  Client Inquiry:US Interactive Marketing Forecast

                  With reference to Forrester's November 11, 2009, "US Interactive Marketing Forecast By Industry, 2009 To 2014" report, has this model or forecast been updated? What is the detailed definition of...

                  • For Customer Experience Professionals

                    Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?

                    What is Forrester's take on how healthcare companies have responded to the rise of social media? How will healthcare companies gain traction in the social media space? What are good and the bad...

                    • For Interactive Marketing Professionals

                      Client Inquiry:Microsites Are Key to eCommerce And Marketing Sites

                      What is the future of Internet microsites? Will the future of quick response (QR) codes (or the equivalent) hit microsites, deep links, or what?

                      • For Marketing Leadership Professionals

                        Client Inquiry:Email Trends: Shift In Email Usage

                        1) We are investigating changes in email usage and need help finding out shifting trends. Now that there are more ways to email via the mobile and via social networks, has there been a shift in the...

                        • For Customer Insights Professionals

                          Client Inquiry:What Are Some Best Practices For Running An Online Research Community?

                          Could you share some best practices for managing a community?

                          • For Marketing Leadership Professionals

                            Client Inquiry:Search Optimization

                            I am interested in search optimization, specifically long-tail search (finding the data that supports a term that is under-optimized but has a big impact, not a ton of traffic on a few sites)....

                            • For Marketing Leadership Professionals

                              Client Inquiry:Team And Organizational Structures

                              We would like to discuss team/organizational structures from an interactive marketing perspective.

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                            • For Marketing Leadership Professionals

                              Client Inquiry:Email Channel Management

                              What are best practices for managing the email communication channel? I am specifically interested in the number of subdomains that should be used to optimize the customer experience and the...

                              • For Marketing Leadership Professionals

                                Client Inquiry:How Are Brands Encouraging Social Interaction On Mobile Devices?

                                How are brands using social and encouraging consumers to interact with social on mobile devices, especially in automotive?

                                • For CMO Professionals

                                  Client Inquiry:Does ICANN Require Companies To Contract With gTLD Registry Service Providers?

                                  Does ICANN have a requirement that companies contract directly with a registry provider (NeuStar, VeriSign, etc.) and with one of the companies recommended (MarkMonitor, Melbourne IT, etc.) for...

                                  • For CMO Professionals

                                    Client Inquiry:Can You Provide Recommendations For Support In Applying For Generic Top-Level Domains?

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                                      Client Inquiry:MROCs Versus Marketing Communities

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                                      • For Marketing Leadership Professionals

                                        Client Inquiry:Search Ads

                                        We are looking at our national ad campaign — online and mobile ads — and would like some research behind what makes people click on ads.

                                        • For Marketing Leadership Professionals

                                          Client Inquiry:Email Marketing

                                          What are the effects of different types of content on email campaigns, particularly video and social media, and what is the effect of personalization on email campaigns? Namely, what is the ROI and...

                                          • For CMO Professionals

                                            Client Inquiry:Generic Top-Level Domains

                                            Are your clients excited about actually registering the dot-brand extension, because each can be quite costly? Do you think that brands will justify the expense? What is the interest level for other...

                                            • For Marketing Leadership Professionals

                                              Client Inquiry:Privacy And Email Marketing

                                              Can abandoned cart emails be sent to consumers who have opted out from email marketing? Are abandoned cart emails considered marketing messages (under CAN-SPAM) or customer service messages? Our...

                                              • For Marketing Leadership Professionals

                                                Client Inquiry:Paid Search For Finding Websites

                                                The folks who run our paid search budget would like to better understand the role of paid search and discuss the reasons for its significant year-over-year (YOY) drop as a source for finding sites....

                                                • For Marketing Leadership Professionals

                                                  Client Inquiry:What Resources Are Available For Electronic Email Messaging?

                                                  Can you direct me to any resources around electronic email messaging? We have several different email aliases: me, company global marketing, and then each of my managers. Should all marketing...

                                                   
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