Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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149 results in Reports

  • Business Technographics
  • Information Management
  • For Infrastructure & Operations Professionals

    Report:Empower Salespeople With Tablets To Drive Value For Your Business

    Partner With Sales Leaders Or Lose Control Of Tablet Purchasing

    Businesses increasingly look to infrastructure and operations (I&O) professionals to purchase tablets for their companies' employees, but not as a standard-issued device (i.e., a device that's...

    • Downloads: 194
  • For Application Development & Delivery Professionals

    Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

    The Emerging Windows Platform Expands On The .NET Framework

    One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

    • Downloads: 838
  • For Infrastructure & Operations Professionals

    Report:Lessons Learned From Chinese Airlines' Customer Engagement Strategies

    I&O Professionals In China Are Adapting To The Age Of The Customer

    Chinese business leaders are recognizing that the market landscape is changing; demanding customers have driven customer acquisition, retention, and service to the top of their business priority hit...

    • Downloads: 69
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Future Look: The EA Practice Playbook

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 441
  • For Infrastructure & Operations Professionals

    Report:Back Up Your Critical Cloud Data Before It's Too Late

    Cloud-To-Cloud Backup Emerges As A Practical Option For Cloud Data Protection

    For years, it has been standard practice to back up your critical data. You store several copies locally for operational recovery and send copies off-site (electronically or physically) for disaster...

    • Downloads: 175
  • For Application Development & Delivery Professionals

    Report:Decision Time: Is SharePoint In The Cloud For You?

    Early Adopters Outline The Promise And Prerequisites For Success

    The days of Microsoft SharePoint being only a locally installed software product are over. Microsoft's commitment to SharePoint in the cloud is evident in its massive data-center investments, its...

    • Downloads: 747
  • For Security & Risk Professionals

    Report:Survey Employees To Target Mobility Improvements

    This report outlines the benchmarks of Forrester's solution for security and risk (S&R) executives working on mobile security and operations initiatives. This report provides a benchmark of budgets,...

    • Downloads: 610
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 695
  • For CIO Professionals

    Report:The State Of Social Technologies In Asia Pacific

    Use Of Social Technologies Is Increasing In Enterprises, But Decision-Making Is Fragmented; Vendors Must Engage With Both IT And Business Leaders

    Corporate IT organizations are struggling to deal with the invasion of multiple consumer-driven social technologies inside corporate firewalls. Employees continue to use these tools — with or...

    • Downloads: 376
  • For Security & Risk Professionals

    Report:2013 Forrester Mobile Security Predictions

    The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

    • Downloads: 830
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2013 To 2014

    Benchmarks: Data Security And Privacy Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Forrsights Security...

    • Downloads: 1594
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 471
  • For Infrastructure & Operations Professionals

    Report:Habitat For Engagement: Unleash Workforce Potential With Agile Enablement

    Vision: The Workforce Enablement Playbook

    This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives responsible for "end user computing" — the delivery and support of technology and...

    • Downloads: 355
  • For Application Development & Delivery Professionals

    Report:Forrsights: Winning Software Strategies

    Unveiling The Software Strategies Of Top-Performing Companies

    During November 2011 and December 2011, Forrester surveyed 2,438 software decision-makers across Canada, France, Germany, the UK, and the US to determine their spending priorities around software. To...

    • Downloads: 160
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 786
  • For Enterprise Architecture Professionals

    Report:The Transformation Of Data Governance

    Changing The Business Data Landscape Requires New Governance Thinking

    Today's data governance is mainly about accuracy, compliance, security, and privacy. In this context, organizations run through a well-established repertoire of governance activities with a heavy...

    • Downloads: 680
  • For CIO Professionals

    Report:Big Data Adoption Trends In Asia Pacific: 2013 To 2014

    The maturity and sophistication of existing data warehousing (DW) implementations across the Asia Pacific (AP) region has been variable, to say the least. If the hype around big data is to be...

    • Downloads: 743
  • For CIO Professionals

    Report:Smart Process Applications Fill A Big Business Gap

    They Will Grow Twice As Fast As The Enterprise Application Market

    Smart process apps are a new category of application software designed to support business activities that are people-intensive, highly variable, loosely structured, and subject to frequent change....

    • Downloads: 893
  • For Security & Risk Professionals

    Report:Kill Your Data To Protect It From Cybercriminals

    Strategic Plan: The Data Security And Privacy Playbook

    As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...

    • Downloads: 1130
  • For Infrastructure & Operations Professionals

    Report:Social Enterprise Apps Redefine Collaboration

    Businesses need better productivity tools to equip information workers to be successful. To date, firms have invested in a menagerie of tools — email, instant messaging (IM), voice over...

    • Downloads: 1193
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating BI Services In Asia Pacific

    Local Delivery Capabilities Are Crucial For Project Success

    Organizations in Asia Pacific (AP) are increasing their investments in business intelligence (BI) tools, technologies, and strategies. However, lack of internal expertise remains a significant...

    • Downloads: 140
  • For CIO Professionals

    Report:Customer Experience Methods Guide Workforce Experience Design

    Employee-Centric Design Ensures Workforce Engagement

    Business leaders are looking to create differentiated workforce experiences that attract, retain, and motivate their employees. However, IT's traditional practice of providing the greatest...

    • Downloads: 275
  • For Infrastructure & Operations Professionals

    Report:A Big Boom In The Videoconferencing Market Awaits In Asia

    Vendors Capitalize On An Exponential Increase In Videoconferencing Demand

    Videoconferencing will emerge as the preferred mode of communication. Asia Pacific leads the global market with more implementations planned in the next 12 months and beyond than Europe or North...

    • Downloads: 249
  • For Security & Risk Professionals

    Report:Understanding Legal And Regulatory Risks In Social Media

    Even as social media adoption surges across the enterprise, security and risk (S&R) professionals have yet to fully understand and mitigate associated legal, compliance, and security risks. S&R...

    • Downloads: 926
  • For CIO Professionals

    Report:Understanding The Australian And New Zealand Mobile Information Worker, Part 3

    ANZ Businesses Take A Conservative Approach To BYOD

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted the change or took no action, smartphones,...

    • Downloads: 44