Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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    • For eBusiness & Channel Strategy Professionals

      Blog:Will Travel For Turkey

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          Report:Customer Life-Cycle Industry Overview: Automobiles

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          • Downloads: 72
        • For CMO Professionals

          Charts & Figures:The Marketing Flywheel: Allocation Of B2B Marketing Expenditures

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              Charts & Figures:The Marketing Flywheel: Allocation Of B2B Marketing Expenditures

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                  • For Enterprise Architecture Professionals

                    Report:ERP Applications 2008: The Battle Goes Vertical

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                    • Downloads: 2327
                  • For Customer Insights Professionals

                    Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

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                      Charts & Figures:B2B Marketers Increase Spending On Community Marketing And Lead Nurturing

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                        • For eBusiness & Channel Strategy Professionals

                          Blog:Southwest: I'm ready for my close-up Mr. Kelly

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                          • For Application Development & Delivery Professionals

                            Report:How And Why Customers Choose Public Cloud Platforms

                            Fast Delivery Is Just The Beginning

                            All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

                            • Downloads: 417
                          • For eBusiness & Channel Strategy Professionals

                            Blog:Dismal Retail News

                            Following the same path we have been on for the last many months, Wal-Mart showed strength almost singularly in the offline retail panoply. The overall results reported yesterday and today show the...

                            • For CIO Professionals

                              Report:Applying Lean Thinking To IT

                              CIOs Must Change IT's Workaround Culture To Stimulate Innovation

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                              • Downloads: 1946
                            • Webinar:Master Data Management Market Sizing Forecast

                              To register please contact Client Care at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.DescriptionAn overview of how Forrester is defining and scoping...

                              • Downloads: 95
                            • For eBusiness & Channel Strategy Professionals

                              Blog:Drive Digital Transformation Through Strategic Partnerships

                              I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

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                                Charts & Figures:Services Firms Leading The Charge With Lead Nurturing

                              • For Chief Marketing Officer Professionals

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                                • For Sales Enablement Professionals

                                  Blog:Many Tech Marketers Continue To Doubt The Social Media Phenomenon

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                                  • For CIO Professionals

                                    Report:CIOs Should Build IT/Academia Partnerships

                                    Missed Opportunities In How IT Engages With Colleges And Universities

                                    While IT leaders have expanded their recruiting efforts to target IT, business, and IT/business degree programs alike due to their widening skill needs, they remain absent or minimally involved with...

                                    • Downloads: 134
                                  • For eBusiness & Channel Strategy Professionals

                                    Charts & Figures:Forecast: European Cross-Channel Retail Sales, 2013 To 2018

                                    Tracking The Growing Influence Of The Web On European Retail Brick-And-Mortar Sales