Forrester Research : Analyst : Thomas Husson

CLIP THIS INQUIRY

Select a group :

Group Name

Create New Group Clip

CLIP THIS FLOOW

Select a group :

Group Name

Create New Group Clip

Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Find Thomas on:
Blog: Marketing Leadership Blog

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

Previous Work Experience

Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Emerging Media, Emerging Methods, Google, Mobile Advertising, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Services, Telecommunication Services, eCommerce

Thomas Husson's Research

For Marketing Leadership Professionals
Report: Mobile App Discovery: Best Practices To Promote Your App
Thomas HussonApril 15, 2013
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there's a great risk that your a...
- Downloads: 207
For Marketing Leadership Professionals
Report: How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers
Thomas HussonMarch 04, 2013
You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly ...
- Downloads: 118
For Marketing Leadership Professionals
Report: The European Tablet Landscape
Thomas Husson, Reineke ReitsmaFebruary 21, 2013
2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-d...
- Downloads: 50
For Marketing Leadership Professionals
Report: 2013 Mobile Trends For Marketers
Thomas Husson, Julie A. AskFebruary 13, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates n...
- Downloads: 948
- Rating:
For eBusiness & Channel Strategy Professionals
Report: 2013 Mobile Trends For eBusiness Professionals
Julie A. Ask, Thomas HussonFebruary 13, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates n...
- Downloads: 652
- Rating:

View all of Thomas Husson's Research

For Marketing Leadership Professionals
Report: 2011 Mobile Trends
Thomas Husson, Julie A. AskJanuary 24, 2011
For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...
- Downloads: 5980
- Comments: 2
- Rating:
For Marketing Leadership Professionals
Report: 2010 Mobile Trends
Thomas HussonJanuary 13, 2010
2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take p...
- Downloads: 5066
For eBusiness & Channel Strategy Professionals
Report: 2012 Mobile Trends For eBusiness Professionals
Julie A. Ask, Thomas HussonMay 02, 2012
Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...
- Downloads: 2552
For Marketing Leadership Professionals
Report: Western European Mobile Forecast, 2009 To 2014
Thomas HussonAugust 28, 2009
As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow...
- Downloads: 2138
For Marketing Leadership Professionals
Report: Mobile Payments Enter A Disruptive Phase
Thomas HussonMarch 31, 2011
The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the di...
- Downloads: 2506
- Rating: