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Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals.  Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

Previous Work Experience

Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Emerging Media, Emerging Methods, Google, Mobile Advertising, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Services, Telecommunication Services, eCommerce

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