Forrester

For Marketing Leadership Professionals

Report:How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

• Downloads: 482
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For Marketing Leadership Professionals

Report:Drive Product Innovation To Mature Your Mobile Strategy

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

• Downloads: 563
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For Marketing Leadership Professionals

Report:Gambling: Bet On Mobile Products And Services

After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Downloads: 564

For Marketing Leadership Professionals

Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

• Downloads: 1311

For Marketing Leadership Professionals

Report:Mobile Augmented Reality

Beyond The Hype, A Glimpse Into The Mobile Future

Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

• Downloads: 1151

For Marketing Leadership Professionals

Report:How Mature Is Your Mobile Strategy?

An Empowered Report

To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven percent...

• Downloads: 1312

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce In Europe

Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

• Downloads: 1000

For Marketing Leadership Professionals

Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

• Downloads: 1074

For Marketing Leadership Professionals

Report:How Public Authorities Can Make The Most Of Mobile Services

Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...

• Downloads: 614

For Marketing Leadership Professionals

Report:Travel Firms' Initial European Mobile Strategies Should Focus On Convenient Services

Travel is inherently mobile. Now that the promise of location-enhanced services is beginning to be fulfilled on mobile phones, travelers are starting to use their devices as personal travel...

• Downloads: 660

For Marketing Leadership Professionals

Report:Mobile Strategy: Frequently Asked Questions

FAQs From Forrester's European Clients About Leveraging Mobile's Growth

Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are...

• Downloads: 1849

For Marketing Leadership Professionals

Report:Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just...

• Downloads: 1514

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2009 To 2014

Mobile Internet Adoption Will Grow To 39% Of Mobile Users By 2014

As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow...

• Downloads: 2140

For Marketing Leadership Professionals

Report:The Future Of Location-Based Services: Four Service Categories Will Emerge

Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

• Downloads: 1444

For Marketing Leadership Professionals

Report:Mobile Search: In Search Of Relevance

It is still early days for the European mobile search market. Despite an increase in mobile search adoption in Europe, it is still far from reaching the mass-market adoption levels of PC-based...

• Downloads: 781

For Marketing Leadership Professionals

Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

• Downloads: 1917