Forrester

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

• Downloads: 1065
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For Marketing Leadership Professionals

Report:Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Downloads: 594

For Marketing Leadership Professionals

Report:UK Telecom Operators Join Forces To Fight Market Disruption

Product Strategists Should Employ Joint Ventures To Avoid Irrelevance

On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This...

• Downloads: 304

For Marketing Leadership Professionals

Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?

For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that this...

• Downloads: 962

For Marketing Leadership Professionals

Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

• Downloads: 1072

For Marketing Leadership Professionals

Report:How Public Authorities Can Make The Most Of Mobile Services

Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...

• Downloads: 612

For Marketing Leadership Professionals

Report:Mobile Strategy: Frequently Asked Questions

FAQs From Forrester's European Clients About Leveraging Mobile's Growth

Client interest in mobile has exploded in the past year, partly thanks to the tremendous success of the iPhone/Apple App Store. Many brands that are starting to create a mobile presence are...

• Downloads: 1847

For Marketing Leadership Professionals

Report:Why Mobile Could Reinvent Social Computing

A Glimpse Into The European Mobile Social Web Landscape

Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just...

• Downloads: 1511

For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2009 To 2014

Mobile Internet Adoption Will Grow To 39% Of Mobile Users By 2014

As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow...

• Downloads: 2138

For Marketing Leadership Professionals

Report:Mobile World Congress 2009: At The Heart Of A New Ecosystem

With disruptive technologies ahead, the Mobile World Congress (MWC) was an amazing glimpse of what the future of mobile services could be. Despite gloomy expectations of a tough year to come, we see...

• Downloads: 1002