Forrester Research : Analyst

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Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

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Blog: Marketing Leadership Blog

Thomas is a vice president and principal analyst, serving Marketing Leadership professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the evolution of the mobile ecosystem; the convergence of mobile and social; and the impact of mobile devices and technologies on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments. Thomas is widely cited in publications including International Herald Tribune, the BBC, The Economist, Reuters, AFP, Les Echos, and Le Monde.

Previous Work Experience

Thomas has 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Emerging Media, Emerging Methods, Google, Mobile Advertising, Mobile Channel for Consumers, Mobile Entertainment, Mobile Marketing, Mobile Services, Telecommunication Services, eCommerce

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7 results in Reports

Thomas Husson
Consumer Electronics & Technology
Consumer Technographics

For Marketing Leadership Professionals
Report:Western European Mobile Forecast, 2011 To 2016
Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
Thomas HussonDecember 15, 2011
The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...
- Downloads: 1065
- Rating:
For Marketing Leadership Professionals
Report:iPhone 4S Cements Apple's Product Strategy Leadership Position
Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
Thomas Husson, Charles S. GolvinNovember 22, 2011
Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...
- Downloads: 372
For Marketing Leadership Professionals
Report:Europe Mobile Technographics®: 2010
An Empowered Report: An Example Of Mobile Behavior Among UK Online Shoppers
Thomas HussonNovember 01, 2010
The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. In April 2009, Forrester published its Mobile Technographics analysis, offering...
- Downloads: 973
For Marketing Leadership Professionals
Report:The Future Of Application Stores
What To Expect When Defining Your Mobile Consumer Road Map
Thomas HussonJuly 23, 2010
The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for...
- Downloads: 1789
For Marketing Leadership Professionals
Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?
Thomas HussonApril 13, 2010
For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that this...
- Downloads: 962
For Marketing Leadership Professionals
Report:How Public Authorities Can Make The Most Of Mobile Services
Thomas HussonFebruary 17, 2010
Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...
- Downloads: 612
For Marketing Leadership Professionals
Report:Why Mobile Could Reinvent Social Computing
A Glimpse Into The European Mobile Social Web Landscape
Thomas HussonOctober 09, 2009
Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just...
- Downloads: 1511

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Thomas Husson

VP, Principal Analyst serving Marketing Leadership PROFESSIONALS

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For Marketing Leadership Professionals

Report:Western European Mobile Forecast, 2011 To 2016

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

For Marketing Leadership Professionals

Report:Europe Mobile Technographics®: 2010

For Marketing Leadership Professionals

Report:The Future Of Application Stores

For Marketing Leadership Professionals

Report:How Can European Operators Make The Most Of Mobile Marketing And Advertising?

For Marketing Leadership Professionals

Report:How Public Authorities Can Make The Most Of Mobile Services

For Marketing Leadership Professionals

Report:Why Mobile Could Reinvent Social Computing

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