Forrester

For Customer Insights Professionals

Report:Tackle Behavioral Targeting To Modernize Customer Interactions

Benchmarks: The Cross-Channel Campaign Management Playbook

For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...

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For Customer Insights Professionals

Report:How CI Professionals Can Plan For Site Optimization Success

Don't Underestimate The Value Of Planning Tools To Your Site Optimization Program

Online testing is no longer the exclusive domain of optimization analysts and statisticians. Marketers and nontechnical stakeholders are increasingly participating in testing processes, driving...

• Downloads: 191

For Customer Insights Professionals

Report:What Customers Really Think About Their Web Analytics Vendors

Findings From The Forrester Wave™ Evaluation On Web Analytics

During the Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their vendor partnerships. We found that users are highly vested in their web...

• Downloads: 480

For Customer Insights Professionals

Report:Evaluate And Evolve Social Intelligence

Assessment: The Social Intelligence Playbook

Over the past four years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few actually...

• Downloads: 402
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For Customer Insights Professionals

Report:What Does The Web Analytics Industry Want To Be When It Grows Up?

Web Analytics Reaches A Crossroads Between Site And Digital Analytics

During the recent Forrester Wave™ evaluation of web analytics platforms, we surveyed 162 web analytics customers about their web analytics practices. We found that web analytics use is...

• Downloads: 582

For Customer Insights Professionals

Tool:Online Testing Adoption Varies By Industry

For Customer Insights Professionals

Tool:Forrester Wave™: Enterprise Listening Platforms, Q2 '12

For Customer Insights Professionals

Report:The Next Evolution Of MROCs

In the past two years, market research online communities (MROCs) have come of age as a research method that's now reality more than hype, but the use of and business model around communities are...

• Downloads: 351

For Customer Insights Professionals

Tool:Online Testing Successfully Drives A Variety Of Metrics

For Customer Insights Professionals

Report:Where To Get Help With Web Analytics

Customer Intelligence Professionals Don't Have To Go It Alone

Mastering web analytics is an ongoing challenge as customer intelligence (CI) professionals contend with a fluid and complex environment exacerbated by severe resource constraints. But the demand for...

• Downloads: 602

For Customer Insights Professionals

Tool:Challenges To Online Testing Are Process Oriented

For Customer Insights Professionals

Tool:B2C And B2B Listening Customers Track A Variety Of Topics

For Customer Insights Professionals

Tool:Users Deploy Online Testing To Address A Variety Of Challenges

For Customer Insights Professionals

Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

Technographics® UK Mobile Behavioral Tracking Study, Q4 2011

Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...

• Downloads: 46

For Customer Insights Professionals

Report:The Keys To A Social Intelligence Command Center

Continuous Improvement: The Social Intelligence Playbook

If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your...

• Downloads: 1326

For Customer Insights Professionals

Report:The Road To Digital Intelligence

Gaming Analytics Illustrates The Path To Digital Intelligence Maturity

As consumers effortlessly move across digital touchpoints and as marketing campaigns span channels, the need for comprehensive analytics has never been greater. But practitioners struggle to break...

• Downloads: 743
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For Customer Insights Professionals

Report:Defining A Scalable Site Optimization Process

Process Enables Sustained Online Testing Success

Online testing is an extremely effective site optimization technique, but few Customer Intelligence (CI) professionals have successfully scaled their testing initiatives to affect customer experience...

• Downloads: 452

For Customer Insights Professionals

Report:Case Study: FreshDirect Drives Business Success Through Customer Intelligence

FreshDirect, an online grocer based in New York City, evolved from a loss-making company to a high-growth, profitable business. How? The company captures a wide array of customer data and applies it...

• Downloads: 360

For Customer Insights Professionals

Tool:A Wide Spectrum Of Factors Influence Vendor Selection

For Customer Insights Professionals

Report:How Tag Management Improves Web Intelligence

Tag Management Systems Reign In Web Measurement Chaos

Customer Intelligence (CI) professionals have a tag management problem. JavaScript tags are omnipresent on Web sites, supporting a wide variety of analytics, marketing, and technical services. But...

• Downloads: 743

For Customer Insights Professionals

Report:Case Study: Gatorade's "Mission Control" Quenches Thirst For Real-Time Social Interaction

Gatorade is an ideal brand for a social intelligence command center: It has popular products and a vast number of customers. Online discussion presents both opportunity and risk for a brand like...

• Downloads: 318

For Customer Insights Professionals

Report:Mobile Measurement Is A Customer Intelligence Imperative

Analytics Drive Mobile Website And Application Maturity

Mobile has reached critical mass due to improved infrastructure, advances in device utility, and overall market penetration. Engaging with customers via mobile is unavoidable: Whether or not...

• Downloads: 813

For Customer Insights Professionals

Report:The Forrester Wave™: Enterprise Listening Platforms, Q2 2012

How Nine Vendors Stack Up In A Constantly Changing Market

In Forrester's 64-criteria evaluation of enterprise listening platforms vendors, we found that Radian6 and Visible Technologies lead the pack because of their variably functional dashboards and...

• Downloads: 1118
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For Customer Insights Professionals

Tool:Benefits Realized Through Online Testing

For Customer Insights Professionals

Tool:Self-Diagnostic Tool