Forrester

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For eBusiness & Channel Strategy Professionals

Tool:Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

For Marketing Leadership Professionals

Report:An Introduction To Latin American Online Consumers

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists,...

• Downloads: 680
• Rating:

For Customer Experience Professionals

Report:Attention Health Plans: Consumers Want Control Over Their Communications Preferences

Health plans want to engage consumers, but are their communications getting through? Consumers want control over their communications preferences, and only a third say that health plans do a good job...

• Downloads: 486

For Marketing Leadership Professionals

Tool:Mass Influencers Are More Likely To Fan A Company Or Brand And To Share Links

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For Customer Experience Professionals

Tool:Consumers Mostly Initiate Chat Interactions

For Marketing Leadership Professionals

Report:Choosing The Right Media Mix 2010: Europe

From Creating Awareness To The Act Of Purchase

Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

• Downloads: 654

For eBusiness & Channel Strategy Professionals

Report:Customer Advocacy 2011: How Customers Rate European Banks

In the midst of the recession and ongoing sovereign debt crisis, only 29% of Europeans believe their bank acts in their best interest. However, some banks rank much higher than others in our customer...

• Downloads: 258
• Rating:

For Marketing Leadership Professionals

Tool:Mass Influencers Have More Trust in Company And Brand Communications

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For Marketing Leadership Professionals

Report:Appealing To Consumers With Mass-Customized Product Strategies

Entice Customers Into The Loyalty Cycle

While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them —...

• Downloads: 358

For Customer Experience Professionals

Tool:Most Consumers Would Pay The Same Or Less For A Video Visit

For Marketing Leadership Professionals

Report:Innovate Interactive Healthcare Marketing Without Rocking The Boat

Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital...

• Downloads: 567
• Rating:

For Customer Experience Professionals

Tool:Consumers Who Didn't Find The Info They Needed Were More Dissatisfied

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce In Europe

Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

• Downloads: 997

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Learn Why There's No Urgency

An Empowered Report: Invest Modestly And Experiment Broadly

Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes, but...

• Downloads: 839

For Customer Experience Professionals

Tool:High, Low, And Average Scores For "Meets Needs," "Easy," And "Enjoyable"

For Application Development & Delivery Professionals

Report:Empower Customers By Transforming Business Processes

A Roundtable Discussion With Forrester Analysts

Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices of whom to buy from, and high expectations about customer...

• Downloads: 916

For Marketing Leadership Professionals

Tool:It's Not Just Mac Owners Who Want An iPad

For eBusiness & Channel Strategy Professionals

Report:Taming The Insurance Claim Experience

An Integrated Channel Claims Strategy Improves Experience And Reins In Costs

Claims are a big deal to both insurers and customers. It's an emotional time for claims customers, and costs and processes can go off the rails, affecting a variety of key insurance business metrics...

• Downloads: 621

For Marketing Leadership Professionals

Report:How Consumers In Asia Pacific Use Their Mobile Phones

Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

• Downloads: 159

For eBusiness & Channel Strategy Professionals

Tool:Europeans Use Their Mobile Phone Mostly To Research Products