Forrester Research : Analyst

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TJ Keitt

Senior Analyst serving CIOs

Blog: CIO Blog

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

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Consumer Technographics (9)

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Customer Experience Management
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Report:Marketing Strategy For The Mobile Mind Shift
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Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...
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Report:Community Management Checklist
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Many marketers are launching communities to engage their customers in an authentic dialogue around their companies, brands, and products. However, once they've launched, brands often find that they...
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Client Inquiry:How Can I Use My Brand To Create A Social Persona Or Tone Of Voice Within Social Channels?
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How do you effectively use your brand and/or brand presence to create a social persona or tone of voice within social channels? With most brands speaking in a natural tone, how can a brand further...
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Charts & Figures:Mbrace2 Serves Mercedes-Benz Drivers, Inside And Outside Their Vehicles
Melissa ParrishApril 10, 2013
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Tool:Many US Online Adults Access Social Networks On Their Cell Phones
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Tool:Only 4% Of US Online Adults Have Ever Used Location-Based Applications
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Tool:Most Fan Pages Have More Than 100,000 Fans
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Report:Location-Based Social Networks: A Hint Of Mobile Engagement Emerges
Marketers Hope For Success In Nascent Market
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Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale...
- Downloads: 1815
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Report:2011 US Mobile Marketing Predictions
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After a record year for mobile marketing spend and success, mobile has finally arrived as a legitimate marketing medium. In 2011, Forrester predicts that marketers will take the training wheels off...
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Tool:Social Technographics Of Mobile Social Users
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Tool:How Companies Make Sure Users Can Find Their Facebook Pages
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Tool:Consumer Mobile Application Preferences And Mobile Activities
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Tool:The Demographics Of Location-Based Application Users
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Tool:Location-Based Application Users Are Heavy Mobile Researchers
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Tool:Marketers Vary Their Post Types And Topics
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Report:Community Benchmarking Metrics
What To Expect For The Health Of Your Community
Melissa ParrishAugust 24, 2011
Interactive marketers in charge of branded communities need to be able to benchmark goals and set expectations for the success of their programs. However, the benchmarks being observed are typically...
- Downloads: 512
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Report:How To Create An Effective Brand Presence On Facebook
Forrester Research Online Facebook WebTrack
Melissa ParrishAugust 12, 2010
Marketers are flocking to Facebook — but creating a compelling Facebook brand presence requires forethought and commitment. The best Facebook marketers maximize their pages' exposure, post...
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Tool:Most Marketers Allow Fans To Post Media
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Tool:Location-Based Application Users Are More Likely To Give Product Advice
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Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones
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The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and...
- Downloads: 1397
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Tool:Community Benchmarking Diagnostic
Melissa ParrishAugust 24, 2011

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TJ Keitt

Senior Analyst serving CIOs

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:Marketing Strategy For The Mobile Mind Shift

For Marketing Leadership Professionals

Report:Community Management Checklist

For Marketing Leadership Professionals

Client Inquiry:How Can I Use My Brand To Create A Social Persona Or Tone Of Voice Within Social Channels?

For Interactive Marketing Professionals

Charts & Figures:Mbrace2 Serves Mercedes-Benz Drivers, Inside And Outside Their Vehicles

For Marketing Leadership Professionals

Tool:Many US Online Adults Access Social Networks On Their Cell Phones

For Marketing Leadership Professionals

Tool:Only 4% Of US Online Adults Have Ever Used Location-Based Applications

For Marketing Leadership Professionals

Tool:Most Fan Pages Have More Than 100,000 Fans

For Marketing Leadership Professionals

Report:Location-Based Social Networks: A Hint Of Mobile Engagement Emerges

For Marketing Leadership Professionals

Report:2011 US Mobile Marketing Predictions

For Marketing Leadership Professionals

Tool:Social Technographics Of Mobile Social Users

For Marketing Leadership Professionals

Tool:How Companies Make Sure Users Can Find Their Facebook Pages

For Marketing Leadership Professionals

Tool:Consumer Mobile Application Preferences And Mobile Activities

For Marketing Leadership Professionals

Tool:The Demographics Of Location-Based Application Users

For Marketing Leadership Professionals

Tool:Location-Based Application Users Are Heavy Mobile Researchers

For Marketing Leadership Professionals

Tool:Marketers Vary Their Post Types And Topics

For Marketing Leadership Professionals

Report:Community Benchmarking Metrics

For Marketing Leadership Professionals

Report:How To Create An Effective Brand Presence On Facebook

For Marketing Leadership Professionals

Tool:Most Marketers Allow Fans To Post Media

For Marketing Leadership Professionals

Tool:Location-Based Application Users Are More Likely To Give Product Advice

For Marketing Leadership Professionals

Report:Social Mobile Technographics®: How Consumers Socialize On Mobile Phones

For Marketing Leadership Professionals

Tool:Community Benchmarking Diagnostic

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