Forrester

For Sourcing & Vendor Management Professionals

Blog:The US Government’s Approach to H1B Visas Could Harm Customers

The proposed reforms to the H1B visa standards under the Senate’s Comprehensive Immigration Bill have the potential to have a profound impact on the outsourcing industry, and therefore the...

For Marketing Leadership Professionals

Blog:Top questions for Yahoo about its Tumblr acquisition

Now that Yahoo has announced its acquisition of Tumblr for $1.1 billion in cash — about a quarter of its cash reserves — the top three questions I see are: How will Yahoo manage to...

Discussion:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

For eBusiness & Channel Strategy Professionals

Blog:Google Glass -- What eBusiness Professionals Need To Know -- This Early

Google Glass owners were in the minority last week at Google I/O 2013, but I still felt left out not having a pair. I was one of the “have-nots” this past week. It’s still very...

Discussion:How To Build Your Voice Of The Customer Program

For CMO Professionals

Report:Make B2B Marketing Thrive In The Age Of The Customer

Empowered buyers, disruptive digital innovations, and removal of global and traditional boundaries erase traditional types of competitive advantage. We are now in an era in which competition comes...

• Downloads: 83

For eBusiness & Channel Strategy Professionals

Blog:FinovateSpring Fling 2013: Another Year Of Dazzling Financial Services Delight!

I attended FinovateSpring 2013 last week to get a preview of new products from digital technology vendors for financial services. For those of you that have not been to Finovate, it’s a...

For Customer Experience Professionals

Blog:Q&A With David Shapiro, VP Of Member Experience For Medicare And Retirement, UnitedHealth Group

There is a staggering amount of customer experience work going on in the healthcare industry these days. From providers (the docs), to pharma companies and payers (health insurers), everyone is...

For eBusiness & Channel Strategy Professionals

Blog:Walmart Takes Contextual, Pragmatic Approach To Mobile

Walmart's Global Head of Mobile, Gibu Thomas, just got off stage here at CTIA in Las Vegas. He offered an overview of Walmart's approach to mobile which, based on our research, is dead on....

For Marketing Leadership Professionals

Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

ForecastView Spreadsheet

Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...

For eBusiness & Channel Strategy Professionals

Report:Getting Mobile Right With Mobility POST

A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies

Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer...

• Downloads: 9

Discussion:Forrester's Business Capability Map Development: Process Guide

For CMO Professionals

Report:Build Your Army Of Brand Advocates From Across The Enterprise

Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers'...

• Downloads: 61

For Application Development & Delivery Professionals

Playbook:The Business Intelligence Playbook

Drive Business Insight With Effective BI Strategy

How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and...

For Sales Enablement Professionals

Report:Finding And Developing Partners Of The Future

Opportunities Abound In The Tech Accelerator Community

In the past 18 months, the buzz and momentum surrounding tech accelerator programs in the US has exploded, and now more than 100 tech accelerators dot the country. This boom is not only great for the...

• Downloads: 4

For Customer Experience Professionals

Blog:Want Better Customer Experiences? Adopt The Six Disciplines Of CX Maturity

This morning we released the latest version of an annual client favorite: “How Companies Improved Their CXi Scores, 2013.” As we do each year, we compiled a list of brands whose scores...

For Data Insights Professionals

Blog:Highlights From The Future Of Consumer Intelligence Event

Last week, I had the pleasure of attending the Future of Consumer Intelligence conference in San Francisco. This week, when I reflect back on the conference topics and energy, I realize how fitting...

For Chief Information Officer Professionals

Blog:Workforce Experience and Customer Experience: Two Sides Of The Same Coin

In case you haven’t noticed, the world of work is changing – people are more mobile, teams are more virtual, organizational structures are more fluid, work hours are more flexible, and...

For Enterprise Architecture Professionals

Report:Forrester's Business Capability Map Development: Process Guide

How To Develop A Business Capability Map

This PPT shows you how to develop a business capability map. Please see "Forrester's Business Capability Map Development: Tool" to access the tool.

• Downloads: 8
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For Security & Risk Professionals

Blog:CLOUD SECURITY - EXPECT ACCELERATED DEPLOYMENTS DUE TO STRONG MOVES BY PROVIDERS TO IMPROVE SECURITY

Forrester research has always identified security as a major impediment to broad scale implementation for cloud, regardless of the model, SaaS, PaaS, IaaS, the adoption rate has been slowed by...

Discussion:Reinvent The Role Of Infrastructure And Operations Executive In 2013

Great report John, Doug and Liz.I especially value your conclusions about how technology managers are increasingly being expected to be business professionals responsible for Business Technology.A...

Discussion:Executive Q&A: Text Analytics For Customer Intelligence

Zach, Great topic, and you have some great points here. I have to disagree on one thing: Text analytics shouldn't focus on just unstructured data. It's obvious that finding as much actionable...

Discussion:Forrester's Business Capability Map Development: Tool

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For Customer Experience Professionals

Report:How Companies Improved Their Customer Experience Index Scores, 2013

Best Practices: The Experience-Driven Organization Playbook

Every year, Forrester uses the results of its Customer Experience Index benchmark to see which firms made big strides in the race for customer experience excellence. This report summarizes what we...

• Downloads: 190

For Chief Information Officer Professionals

Blog:Embrace Workplace And Workspace Diversity Now

As I sit at my kitchen table enjoying the quiet of my house before my kids come home, I know that I will move to my office and shut the door once that tranquility is shattered by their arrival. Then...