Forrester Research : Analyst

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TJ Keitt

Senior Analyst serving CIOs

Blog: CIO Blog

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

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Customer Experience Management (5)
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- Information Management (1)
- Interactive Marketing Strategy and Process (4)
- Market Research (1)
- Marketing Methods (1)
- Media Mix (1)

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Dell (1)

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Josh Bernoff

For Marketing Leadership Professionals
Report:A Global Update Of Social Technographics®
An Empowered Report: Social Media Growth Is Centered On Social Networking
Jacqueline Anderson, Josh BernoffSeptember 28, 2010
While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...
- Downloads: 1949
For Marketing Leadership Professionals
Report:The Splinternet Engagement Index
Analyzing Your Customers' Engagement Across Touchpoints
Josh BernoffFebruary 06, 2012
The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...
- Downloads: 625
For CIO Professionals
Report:The HERO Index: Finding Empowered Employees
Empowered Employees Solve Customer Problems: Find Them And Help Them
Ted Schadler, Josh BernoffJune 18, 2010
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
- Downloads: 933
For Marketing Leadership Professionals
Charts & Figures:The Chain Of Connections That Powers Every Mobile Interaction
Josh BernoffMay 05, 2013
For Marketing Leadership Professionals
Report:Objectives Are The Key To Social Strategy
Strategic Plan: The Social Marketing Playbook
Josh Bernoff, Nate ElliottJune 19, 2012
We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...
- Downloads: 3656
- Comments: 1
- Rating:
For Marketing Leadership Professionals
Blog:Introducing the Mobile Mind Shift Index (May 1 Webinar)
Josh BernoffApril 25, 2013
We are in the midst of a mobile mind shift. This is not just about "mobile first" or apps. This is a complete change in the psychology of consumers. In a change in behavior that can only be called...
For CMO Professionals
Report:Competitive Strategy In The Age Of The Customer
Only Customer-Obsessed Companies Can Survive Disruption
Josh BernoffJune 06, 2011
Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery can't save you. In this age of the customer, the only...
- Downloads: 2767
For Marketing Leadership Professionals
Report:The Mobile Mind Shift Index
Measuring And Analyzing The Shift In Consumers' Expectations
Josh BernoffApril 19, 2013
Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...
- Downloads: 358
- Rating:

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TJ Keitt

Senior Analyst serving CIOs

Research Coverage:

Refine your results

Date Range

Role

Methodology

Topics

All Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:A Global Update Of Social Technographics®

For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

For CIO Professionals

Report:The HERO Index: Finding Empowered Employees

For Marketing Leadership Professionals

Charts & Figures:The Chain Of Connections That Powers Every Mobile Interaction

For Marketing Leadership Professionals

Report:Objectives Are The Key To Social Strategy

For Marketing Leadership Professionals

Blog:Introducing the Mobile Mind Shift Index (May 1 Webinar)

For CMO Professionals

Report:Competitive Strategy In The Age Of The Customer

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

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