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TJ Keitt

Senior Analyst serving CIOs

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Research Coverage:

Collaboration Platforms, Customer Experience Management, Enterprise Collaboration, Go-To-Market Strategies, Information Management, Messaging, Product & Solutions Strategies, Serious Gaming, Social Computing, Technology Product Strategies, Web 2.0, Web Conferencing

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  • Tiffani Montez
  • Banking

  • For eBusiness & Channel Strategy Professionals

    Report:Multichannel Home Lending Status Boosts Results

    eBusiness Professionals Must Integrate Mobile Into Loan Processes

    Tiffani MontezNovember 13, 2012

    As customers become more comfortable with research and applying for financial products through mobile devices, eBusiness professionals at banks will need to consider how mobile can support...

    • Downloads: 201
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Mobile Banking Solutions 2012

    Tiffani MontezJune 07, 2012

    As mobile banking adoption has moved from downstream to mainstream, banks that are late bloomers are rushing to reach competitive parity, while trailblazers focus on exploiting the channel to deliver...

    • Downloads: 1051
    • Comments: 2
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of North American Digital And Multichannel Banking 2013

    Multichannel Strategy Is More Of A Pipe Dream Than Reality

    Tiffani MontezApril 02, 2013

    The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

    • Downloads: 405
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Charts & Figures:Mobile Vendor Information

    Tiffani MontezJuly 06, 2012

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Hapoalim Injects A Human Touch Into Digital Banking

    Multichannel Integration Uncovers New Opportunities

    Tiffani MontezMay 25, 2012

    Bank Hapoalim observed a shift in expectations and interactions within a high-value segment of customers with a direct channel preference. To meet those customers' needs, Bank Hapoalim developed a...

    • Downloads: 367
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking 2012

    Landscape: The Mobile Banking Strategy Playbook

    Benjamin Ensor, Tiffani Montez, Peter WannemacherAugust 13, 2012

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks in North America, Europe, and...

    • Downloads: 1472
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Getting Mobile Banking Strategy Right

    Strategic Plan: The Mobile Banking Strategy Playbook

    Tiffani MontezMarch 04, 2013

    Mobile strategies fail when firms approach them as purely technology solutions or marketing initiatives without clear business objectives and stakeholder support. Having a documented strategic plan...

    • Downloads: 404
    • Rating:

  • For CIO Professionals

    Report:CIOs: Master The Mobile Banking Imperative

    The Mobile Banking Imperative

    Ted Schadler, Peter Wannemacher, Tiffani MontezFebruary 14, 2013

    This report, written for eBusiness and channel strategy professionals, is also relevant to CIOs and other IT leaders. CIOs at every bank face major changes as consumers move their banking activities...

    • Downloads: 59

  • For eBusiness & Channel Strategy Professionals

    Report:Building Next-Generation Mobile Banking

    Tools And Technologies: The Mobile Banking Strategy Playbook

    Tiffani Montez, Peter WannemacherJanuary 02, 2013

    Even the best mobile strategy can be a victim of poor execution. Managing technology is hard enough, but as new phone features and capabilities crop up seemingly every day, navigating the ever...

    • Downloads: 750
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Imperative

    Vision: The Mobile Banking Strategy Playbook

    Peter Wannemacher, Tiffani MontezNovember 12, 2012

    This report gives eBusiness and channel strategy professionals at banks a vision for what the future of mobile banking will be and why it is critical to develop a clear mobile strategy focused on...

    • Downloads: 683
    • Rating:
 
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