TJ Keitt

Senior Analyst serving CIOs

TJ serves CIO Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

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3625 results in Reports

    • For Enterprise Architecture Professionals

      Report:Understand The Context Of eDiscovery Tools For Your Enterprise

      Part 1: Align Technology Decisions To Use Cases And Pain Points

      eDiscovery is a complex set of processes, challenging IT leaders to work with their legal and business peers to make decisions that have significant cost and risk implications. Finding, collecting,...

      • Downloads: 187
    • For Marketing Leadership Professionals

      Report:Forrester Research Social Media Forecast, 2012 To 2017 (Western Europe)

      ForecastView Spreadsheet

      Online social media users, user penetration, and social media advertising spending for 17 Western European countries. Includes historical data back to 2008 plus a five-year forecast.

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report:The Five Key Success Factors Of Every eBusiness

      Strategic Plan: The Retail eCommerce Playbook

      One of the questions that organizations launching an eCommerce operation commonly ask is, "Are there common elements behind success?" With a decade of retail eCommerce behind us, we can see that...

      • Downloads: 674
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

      Understand The Changing Technology Landscape To Identify New Areas Of Opportunity

      AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem....

      • Downloads: 522
    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: Redstone Federal Credit Union Right-Channels Deposits To The Mobile Channel

      Remote Deposit Capture Sharply Cuts The Cost Of Deposit Taking

      Financial institutions continue to face challenges on generating revenue. Recent US regulations have greatly reduced overdraft fees and debit card interchange income. With no clear sources of...

      • Downloads: 192
    • For Enterprise Architecture Professionals

      Report:Use A Metrics Framework To Drive BPM Excellence

      Performance Management: The Business Process Management Playbook

      Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

      • Downloads: 710
      • Rating:
    • For Infrastructure & Operations Professionals

      Report:Quick Take: Google's Smart Contact Lens Project

      Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

      Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

      • Downloads: 113
    • For eBusiness & Channel Strategy Professionals

      Report:US Online Retail Forecast, 2012 To 2017

      US Online Retail Will Reach $262 Billion In 2013

      Online retail in the US continues to grow at a rapid rate, outpacing sales growth at traditional stores and stealing market share from them. We predict that online retail in 2013 will reach $262...

      • Downloads: 1391
      • Comments: 1
    • For Marketing Leadership Professionals

      Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

      CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...

      • Downloads: 206
    • For Security & Risk Professionals

      Report:Market Overview: Employee And Customer Authentication Solutions In 2013, Part 2 Of 2

      Three Generations Of Vendor Solutions Tackle Various Challenges

      Part 1 of this report captured what you need to know about the seven important trends in the frothy authentication market, which spans three generations of technology. Part 2 dives into the...

      • Downloads: 218
    • For Customer Experience Professionals

      Report:How To Map Your Customer Experience Ecosystem

      Assessment: The Customer Experience Ecosystem Playbook

      Customer interactions are shaped by a complex set of interdependencies that Forrester calls the customer experience ecosystem. In order to make significant and long-lasting customer experience...

      • Downloads: 1136
      • Comments: 1
    • For Application Development & Delivery Professionals

      Report:SharePoint Enters Its Awkward Teenage Years

      Customer Struggles With Social, Cloud, And Mobile Signal A Transition

      Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

      • Downloads: 824
      • Rating:
    • For eBusiness & Channel Strategy Professionals

      Report:Why eBusiness Pros Need A Five-Year Plan

      Mobile Services And Technology Development Approaches Must Consider Future Needs

      Press and vendors hype the Web, evolving technologies such as HTML5, middleware platforms, and tactics like responsive design as the answer to mobile fragmentation and the associated costs of...

      • Downloads: 411
      • Comments: 2
      • Rating:
    • For Customer Experience Professionals

      Report:Major Voice Of The Customer Trends, 2011

      Forrester reviewed the voice of the customer (VoC) programs of the finalists from our 2011 Voice Of The Customer Awards. Our analysis revealed that the 10 major trends observed last year, such as...

      • Downloads: 884
      • Rating:
    • For Marketing Leadership Professionals

      Report:Boosting First-Party Data Effectiveness With DMPs

      How Smart Publishers Are Partnering With Data Management Platforms For Greatest Effectiveness And Efficiency

      Publishers are simultaneously marketers of their own products and vehicles for the marketing efforts of advertisers. Their most important asset, on both counts, is the data they have about their...

      • Downloads: 182
    • For CIO Professionals

      Report:Office Productivity Alternatives Perceptions and Interest

      These data charts look at Microsoft and the productivity market.

      • Downloads: 10
    • For Customer Experience Professionals

      Report:The State Of VoC Programs, 2012

      VoC Programs Are Developing But Still Don't Deliver Enough Value

      Companies use voice of the customer (VoC) programs to collect and analyze customer feedback, make customer experience improvements, and track the results of those improvements. In order to assess how...

      • Downloads: 501
      • Rating:
    • For Enterprise Architecture Professionals

      Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

      Focus On An Enterprisewide Archiving Strategy

      Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

      • Downloads: 107
      • Rating:
    • For Application Development & Delivery Professionals

      Report:The Future Of BI In Asia Pacific

      The Top 10 Trends Affecting Market Maturity And Growth

      Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

      • Downloads: 259
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Integrate Cloud Into Existing Architecture Strategies

      Strategic Plan: The Cloud Computing Playbook

      With the level of industry hype about cloud computing, CIOs may get the impression that adopting cloud-based offerings is a sure path to business benefit. But cloud computing is not the answer to all...

      • Downloads: 1358
      • Rating:
    • For CIO Professionals

      Report:Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

      The Info Worker Population Will Grow From 555 Million To 865 Million By 2016, With Growth Markets Leading The Way

      Employees that use Internet-connected computing devices for work — info workers — will trample the boundary between work and personal spheres. In this report, we summarize how it came to...

      • Downloads: 498
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Case Study: Large-Scale Multicountry Banking Platform Rationalization

      With Working Capital At Risk, A Bank Realized Business Benefits And Savings Via A Powerful Cross-Geography, Cross-Channel Front-End

      Banking platforms are critical business infrastructure — and many banks today need to transform their banking landscape to remain fully competitive. However, quantitative benefits late in the...

      • Downloads: 161
    • For Sourcing & Vendor Management Professionals

      Report:Predictions 2013: Enterprise Telecom And Mobility Challenges And Opportunities

      Mobility And Video Are Now Embedded, Social To Follow

      Three major trends are changing the focus of telecom and mobility sourcing: 1) mobile bring-your-own-device (BYOD) policies; 2) video collaboration; and 3) the rise of social business. Although 2013...

      • Downloads: 842
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:Market Overview: Data Services

      The New Data Economy Cultivates An Eclectic New Market Of Data Services

      Organizations are faced with a flood of data. Capturing and effectively utilizing this data for business insights is a critical priority. However, in many cases, organizations lack the skills,...

      • Downloads: 312
    • For Marketing Leadership Professionals

      Report:Winning Social Media Marketing In China

      Identify The Right Social Platform To Reach Your Audience And Achieve Your Objectives

      Most marketers realize the importance of going social to reach hypersocial Chinese consumers — but China's highly fragmented social media landscape makes it challenging to select the right...

      • Downloads: 252