Forrester

For Marketing Leadership Professionals

Report:Twitter: The Public Forum For Your Brand

How Interactive Marketers Should Tap Twitter For Real Business Results

With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have already...

• Downloads: 665
• Comments: 1
• Rating:

For CMO Professionals

Report:Build A Digital Relationship With Your Customer

Why The Most Solid Thing In Your Product Strategy Is Virtual

All consumer product strategists should sit up and take notice: There's a critical lesson to learn from the most recent changes in the media industry. While most in the business have obsessed over...

• Downloads: 963
• Rating:

For CIO Professionals

Report:US Tech Market Outlook For 2012

Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to 6.6%...

• Downloads: 1150

For Infrastructure & Operations Professionals

Report:Inquiry Spotlight: Green IT, Q4 2010

When building their green IT strategy, Forrester's IT infrastructure and operations (I&O) clients look for insight from multiple sources — including their peers. Forrester analyzed 146 green...

• Downloads: 336

For Marketing Leadership Professionals

Report:Which Device Offers The Best Music Experience?

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

• Downloads: 432

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Marks And Spencer Uses Online Video To Boost eCommerce

Online video is a success story. Next to the usage of social networking sites, watching online videos is one of the most used social media tools. Many companies have wondered how they can tap into...

• Downloads: 542

For Marketing Leadership Professionals

Report:How To Create An Effective Brand Presence On Facebook

Forrester Research Online Facebook WebTrack

Marketers are flocking to Facebook — but creating a compelling Facebook brand presence requires forethought and commitment. The best Facebook marketers maximize their pages' exposure, post...

• Downloads: 1423

For Enterprise Architecture Professionals

Report:Link Capabilities, Processes, And Value Streams For More Business Impact

Value streams and capability maps are both business architecture tools that can create a platform for strategic discussion and executive decision-making. Architects, business analysts, and process...

• Downloads: 866
• Rating:

For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2009

The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

• Downloads: 256

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1704

For Marketing Leadership Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 1910

For Sourcing & Vendor Management Professionals

Report:The Forrester Wave™: Business Technology Transformation, Q3 2012

The Majority Of The Vendors Are Leaders In This Emerging Market

Today, business transformation is often about technology transformation. At the very least, business transformation is always technology-enabled, so what sort of consultants can best help clients...

• Downloads: 914
• Rating:

For Marketing Leadership Professionals

Report:Online Video Best Practice

Benchmarking Web Sites Using Forrester's Online Video Product Scorecard

Over the past year, our video strategy series has presented the business case goals and best practices for adding video to your Web site. In this report, we demonstrate how our online video product...

• Downloads: 1260
• Rating:

For CIO Professionals

Report:Kenya IT Opportunity 2010 Data Tables

These are the data tables for the report "Kenya IT Opportunity 2010." This report highlights the dynamics of the IT market in the African country of Kenya, discusses the economic conditions...

• Downloads: 15
• Rating:

For Security & Risk Professionals

Report:The Forrester Information Security Maturity Model

The Forrester Information Security Maturity Model is a framework that consists of four main security domains (oversight, technology, process, and people) with 25 functions and 123 low-level...

• Downloads: 67
• Rating:

For Sales Enablement Professionals

Report:The Skills And Structures For L2R Success

Organization: The Lead-To-Revenue Playbook

B2B marketers are adopting the lead-to-revenue (L2R) concept to ensure that revenue goals are met on time by optimizing the balance among lead value, velocity, and volumes, as well as ensuring that...

• Downloads: 128

For Application Development & Delivery Professionals

Report:Conceptual Architecture Tool Kit

A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...

• Downloads: 91

For Infrastructure & Operations Professionals

Report:The State And Direction Of Software Asset Management: 2012 To 2013

Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

• Downloads: 217

For Enterprise Architecture Professionals

Report:The Anatomy Of Business Strategy

Taking A Comprehensive And Structured Approach Results In Strategies That Work

Forrester is seeing a renewed interest in business strategy development. Business architects see articulating business strategy as a key component of creating value from both a business and IT...

• Downloads: 911

For Marketing Leadership Professionals

Report:Forrester Research eReader Forecast, 2010 To 2015 (US)

Reading device unit sales and users (dedicated eReader, mobile phone, desktop PC, laptop/notebook PC, netbook/mini PC, tablet PC). eBook readers by device and eBook revenue. Includes historical data...

• Downloads: 14

For Marketing Leadership Professionals

Report:Consumers Reviews And Ratings: How Much Are They Worth?

Forrester Technographics Digital Consumer Community Report, October 2011

About one in 10 US consumers regularly share information about a product they are either planning to buy or have recently bought. But why, where, and when? Forrester conducted a qualitative study...

• Downloads: 7

For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 567

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 581

For eBusiness & Channel Strategy Professionals

Report:A Strategic Approach To Onboarding Financial Service Consumers

Effective Onboarding Can Affect Product Retention And Cross-Selling Goals

Increased government regulations and a tough economy have combined to create significant challenges for financial services firms. Consumer product strategy professionals are leading the charge to...

• Downloads: 774
• Rating:

For Application Development & Delivery Professionals

Report:Use HR Analytics To Optimize Talent Processes

HR Analytics Help Improve Workforce Recruiting, Performance, And Learning

Human resources (HR) analytics have taken on new importance as organizations strive to hire, develop, and retain the best employees to remain competitive in fields where efficiency and human...

• Downloads: 891