Forrester Research : Analyst : Tony Costa

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Tony Costa

Senior Analyst serving Customer Experience PROFESSIONALS

Find Tony on:
Blog: Customer Experience Blog

Tony Costa serves Customer Experience Professionals. His research covers product innovation in consumer computing hardware for North America, including tablets, mobile phones, and consumer electronics products. Additionally, he covers emerging technologies, trends, and user behaviors that are at the heart of how consumers adopt and use new technology products and services.

Previous Work Experience

Before joining Forrester, Tony was a senior strategist for Altitude, a product innovation firm, discovering and defining new product opportunities for consumer product companies. Previously, he was a planner at Microsoft, leading long-range planning and technology platform definition for their hardware group. He previously held roles at Motorola leading their next-generation GSM mobile handset portfolio planning and investigating the business implications of emerging technologies at Accenture Technology Labs.

Education

Tony has a master's degree from the Illinois Institute of Technology's Institute of Design and bachelor's degrees in semiotics and the visual arts from Brown University.

Tony Costa's Research

For Customer Experience Professionals
Report: Customer Experience In The Post-PC Era
Tony CostaApril 12, 2013
The rapid consumer adoption of mobile devices, new interfaces, and the changing behaviors they encourage have fundamentally changed how customers engage with companies. Gone are the days when co...
- Downloads: 498
- Rating:
For Customer Experience Professionals
Report: Next In Tech: Indoor Positioning
Tony CostaJanuary 23, 2013
Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, a...
- Downloads: 348
For Customer Experience Professionals
Report: Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate
Tony CostaSeptember 14, 2012
Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...
- Downloads: 201

For Customer Experience Professionals
Report: Customer Experience In The Post-PC Era
Tony CostaApril 12, 2013
The rapid consumer adoption of mobile devices, new interfaces, and the changing behaviors they encourage have fundamentally changed how customers engage with companies. Gone are the days when co...
- Downloads: 498
- Rating:
For Customer Experience Professionals
Report: Next In Tech: Indoor Positioning
Tony CostaJanuary 23, 2013
Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, a...
- Downloads: 348
For Customer Experience Professionals
Report: Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate
Tony CostaSeptember 14, 2012
Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...
- Downloads: 201