Twitter

Found in 2006, privately-held company Twitter operates a digital information service that enables users to post and track micro-messages known as “Tweets” comprised of 140 characters or less. The service is designed for use on mobile devices and PCs and typically used to share news, ideas, opinions, announcements, and for social networking. Twitter is based in San Francisco, Calif., US.

Research

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  • For Marketing Leadership Professionals

    Report: How B2B Marketers Use Social Now

    Zachary Reiss-DavisMay 13, 2013

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you shoul...

    • Downloads: 121

  • For Marketing Leadership Professionals

    Report: Twitter: The Public Forum For Your Brand

    Melissa ParrishDecember 19, 2011

    With Twitter's usage numbers ballooning and its recent announcement of brand pages, interactive marketers are paying attention. Recognizing its potential across the marketing mix, many have alre...

    • Downloads: 667
    • Comments: 1
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  • For eBusiness & Channel Strategy Professionals

    Report: How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

    Brad Strothkamp, Peter WannemacherJanuary 27, 2011

    Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational, ...

    • Downloads: 951

  • For Marketing Leadership Professionals

    Report: Twitter Automatic Messages: Easy But Dangerous

    Augie RayDecember 06, 2010

    The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send ...

    • Downloads: 217

  • For Marketing Leadership Professionals

    Report: Twitter's New Interface Will Drive More Reach For Marketers

    Augie RaySeptember 14, 2010

    Twitter has just announced a major redesign of its Web site interface, one that will improve usability and increase engagement with tweets. We just sat down with Twitter CEO Evan Williams and CO...

    • Downloads: 475
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