Forrester Research : Analyst

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage:

Mobile Channel for Consumers, eCommerce

Reports (5)
Charts & Figures (15)

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Past 18 months (1)

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Consumer Technographics (1)

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Europe (1)
North America (1)

5 results in Everything

Customer Experience
Customer Intelligence Strategy and Process

For Customer Experience Professionals
Report:An Overview Of Enterprise Feedback Management Vendors And Their Capabilities
The Technology Tool That Will Help Market Insights Professionals Bring The Research Data Streams Within The Organization Together
Roxana StrohmengerMarch 01, 2011
Companies are in a unique position today: They have an unprecedented ability to collect information about their customers through various channels. However, what has arisen from what one would...
- Downloads: 639
For Customer Experience Professionals
Report:Where To Find Help For Interactive Design Projects In Europe, 2011
European Interactive Agencies Report Their Capacity, Budget, And Industry Capabilities
Jonathan BrowneJune 16, 2011
Companies seeking agency partners in Europe find it challenging to identify the best agencies to meet their needs. To kick-start the vendor selection process, Forrester gathered self-reported data...
- Downloads: 216
For Customer Experience Professionals
Report:Web Site Brand Experience 2010: Hotels
Forrester Applies Its Web Site Brand Experience Review Methodology To Four Top Sites
Ron Rogowski IISeptember 17, 2010
The hotel industry features highly recognized brand names like Crowne Plaza, Hilton, Marriott, and Sheraton. But how good is the brand experience offered by major hotel brands' Web sites? To find...
- Downloads: 488
For Customer Experience Professionals
Charts & Figures:The Enterprise Feedback Management Vendor List
Andrew McInnesMarch 01, 2011
For Customer Experience Professionals
Report:How Customer Experience Professionals Can Use The Splinternet Engagement Index
The Splinternet Engagement Index
Ron Rogowski IIApril 06, 2012
This report, originally written for market insights professionals, includes content relevant to customer experience professionals. Here's why: Firms deliver experiences across an increasing array of...
- Downloads: 279
For Customer Experience Professionals
Report:Customer Experience Professionals' Introduction To Enterprise Feedback Management Vendors
Andrew McInnesMarch 01, 2011
Operating a comprehensive voice of the customer program involves complex challenges, such as collecting customer feedback across channels and tailoring reports for diverse internal audiences....
- Downloads: 721

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Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Analyst

Topics

Industry

Region

For Customer Experience Professionals

Report:An Overview Of Enterprise Feedback Management Vendors And Their Capabilities

For Customer Experience Professionals

Report:Where To Find Help For Interactive Design Projects In Europe, 2011

For Customer Experience Professionals

Report:Web Site Brand Experience 2010: Hotels

For Customer Experience Professionals

Charts & Figures:The Enterprise Feedback Management Vendor List

For Customer Experience Professionals

Report:How Customer Experience Professionals Can Use The Splinternet Engagement Index

For Customer Experience Professionals

Report:Customer Experience Professionals' Introduction To Enterprise Feedback Management Vendors

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