Forrester

For Customer Insights Professionals

Report:Plan Customer-Centric Campaign Management Requirements

Assessment: The Cross-Channel Campaign Management Playbook

This report outlines the capabilities assessment of Forrester's solution for customer intelligence (CI) professionals working on marketing technology. Transforming marketing programs into...

• Downloads: 295

For Customer Insights Professionals

Report:Organize For Social Intelligence

Organization: The Social Intelligence Playbook

Finding and acting on insights gleaned from online and social discussions is a tricky practice. It takes the right combination of clarity of objective, business planning, technology, and, most...

• Downloads: 1038

For Customer Insights Professionals

Report:The Evolution Of The Customer Engagement Agency

As the demand for customer intelligence (CI) from business stakeholders grows and more organizations increase their CI maturity, organizations' marketing agency needs have also changed. A few...

• Downloads: 519
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For Customer Insights Professionals

Report:Mastering New Marketing Automation Approaches

Tools And Technology: The Cross-Channel Campaign Management Playbook

The age of the customer ties success to firms' ability to know and serve their customers. Campaigns provide an instrument to drive customer behavior, but traditional campaign approaches can't keep up...

• Downloads: 492
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For Customer Insights Professionals

Report:Measure The Strength Of The Marketing Technology Stack

Performance Management: The Cross-Channel Campaign Management Playbook

The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and deliver sustainable competitive advantage. The processes of measuring and...

• Downloads: 191
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For Customer Insights Professionals

Report:The Facebook Factor

Quantifying The Impact Of A Facebook Fan On Brand Interactions

Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

• Downloads: 1247
• Comments: 4
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For Customer Insights Professionals

Report:Customer Intelligence: Embrace DMPs To Enhance Your Digital Relevance

Why Customer Intelligence Pros Must Collaborate With Interactive Marketers

The emergence of data management platforms (DMPs) as a technology that serves the audience segmentation and targeting needs of interactive marketers has wide implications for Customer Intelligence...

• Downloads: 477

For Customer Insights Professionals

Report:Defining Social Intelligence

Vision: The Social Intelligence Playbook

Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. But although listening platforms make managing social data possible, marketers...

• Downloads: 2753
• Comments: 1
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For Customer Insights Professionals

Report:Behavioral Targeting Powers Customized Content And Increased Conversion

The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising...

• Downloads: 442
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For Customer Insights Professionals

Report:Listening Metrics That Matter

As social media becomes more prevalent, the data it creates becomes a critical research and insight-generation activity. Businesses turn to listening platforms to harvest the rich trove of consumer...

• Downloads: 1672

For Customer Insights Professionals

Report:The Role Of Customer Intelligence In Evolving Your Social Maturity

An Empowered Report: How Data-Driven Strategies Strengthen Empowered Organizations

An empowered organization gives its employees the resources they need to build relationships with their constantly evolving customers. But many companies still struggle to adapt their marketing...

• Downloads: 365
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For Customer Insights Professionals

Report:Revisiting The Online Marketing Suite

After several years of relative obscurity and false starts, the online marketing suite is poised to gain steam as marketers focus on resolving multichannel complexity and as vendors seek out new...

• Downloads: 1156

For Customer Insights Professionals

Report:Revisiting The Enterprise Marketing Software Landscape

Consolidation And Growth Drive A Dynamic Software Marketplace

Marketing today is impossible without significant investments in technology. When Forrester first charted the landscape of marketing technologies in 2007, we found that marketers were investing in...

• Downloads: 919
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For Customer Insights Professionals

Report:Customer Intelligence Trends To Watch In 2011

CI Professionals Are Fighting Wars On Multiple Fronts In Order To Evolve

As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI...

• Downloads: 1467

For Customer Insights Professionals

Report:Best Practices For Managing A Market Research Online Community

Market research online communities (MROCs) are an increasingly popular qualitative research method. They allow market insights professionals to engage with consumers via a number of different...

• Downloads: 304
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For Customer Insights Professionals

Report:Where To Get Help With Customer Influence

Identifying and tapping customer influence remains a popular topic for Customer Intelligence professionals. But with all of the interest, most see influence as a nebulous concept. Some of the...

• Downloads: 318
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For Customer Insights Professionals

Report:Understanding Tag Management Tools And Technology

Users Benefit From A Rapidly Maturing Market And Proven Gains

Maintaining accurate and complete JavaScript tagging on websites is critical for ensuring the efficacy of marketing and analytics efforts. But the highly dynamic pace and volume of tag management...

• Downloads: 544
• Comments: 3
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For Customer Insights Professionals

Report:Model The ROI Of Cross-Channel Campaign Management

Business Case: The Cross-Channel Campaign Management Playbook

Enterprise marketing technologies promise to better engage customers, improve marketing performance, and boost efficiency. This report, part of Forrester's marketing technology playbook, helps...

• Downloads: 361
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For Customer Insights Professionals

Report:Making Sense Of A Chaotic CI Services Landscape

What CI Professionals Need To Know When Evaluating Their Needs And Vendors

As Customer Intelligence (CI) becomes the nerve center of the organization, the number of vendors touting CI services as part of their offerings is growing. Vendors, from database marketing service...

• Downloads: 417

For Customer Insights Professionals

Report:The Forrester Wave™: Listening Platforms, Q3 2010

Converseon, Nielsen, And Radian6 Lead A Fragmented Market

During the past year, listening platforms continued their evolution beyond basic brand monitoring tools into integral technologies that inform a variety of marketing and business functions like...

• Downloads: 2364
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For Customer Insights Professionals

Report:How Listening Services Support Social Intelligence

Customer Intelligence professionals know the power of deriving marketing insight from social media data. But knowing is only half the battle. Not all Customer Intelligence teams come equipped with...

• Downloads: 699

For Customer Insights Professionals

Report:Design A Social Intelligence Function

Organization: The Social Intelligence Playbook

Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

• Downloads: 600

For Customer Insights Professionals

Report:Best Practices: Combining Mobile Behavioral Tracking Studies With Qualitative Insights

Seven Best Practices For Successfully Using A Market Research Online Community For Behavioral Tracking

Several market research online community (MROC) providers and client-side researchers are pushing the envelope with their communities and panels, using them as a platform for testing emerging...

• Downloads: 190

For Customer Insights Professionals

Tool:Forrester Wave™: Listening Platforms, Q3 '10

For Customer Insights Professionals

Report:Demystifying Real-Time Intelligence

The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. The hype around...

• Downloads: 638