Forrester

For eBusiness & Channel Strategy Professionals

Tool:Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For eBusiness & Channel Strategy Professionals

Report:European In-Store Pickup Service Best Practices

Addressing Consumers' Need For Immediacy And Cost Savings

European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by allowing...

• Downloads: 303

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Can Court Multichannel Catalog And TV Shoppers

Retailers want to engage multichannel shoppers — that much they know. But who these shoppers are and how retailers go about courting them are entirely different stories. Below is a profile of...

• Downloads: 370

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Tool:The Life Events That Have An Impact On Financial Services Purchases

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For eBusiness & Channel Strategy Professionals

Report:Affluent Investors Seek Online Collaboration

Smart Full-Service Firms Will Use The Web To Connect Advisors And Clients

Forrester's data shows that more than one in four affluent US investors express interest in online collaborative advice tools such as co-browsing. In fact, the largest segment of affluent investors...

• Downloads: 535

For eBusiness & Channel Strategy Professionals

Report:What Drives Retention And Sales In US Banking?

Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking

In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...

• Downloads: 417
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:The Alternative Payment Methods Landscape For Travel eBusiness

The Payment Methods That Appeal Most And Least To Leisure Travel Bookers

Since 2007, US travelers' usage and interest in alternative payment methods (APMs) for online travel purchases has been slowly, but steadily, increasing. Fifteen percent of US online leisure travel...

• Downloads: 550

For eBusiness & Channel Strategy Professionals

Report:An Overview Of US Financial Behaviors

A Technographics® Data Essentials Document

With the majority of US adults banking online and more than one-fifth accessing their financial accounts on their mobile phones, the landscape for B2C financial services has become increasingly...

• Downloads: 172

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey Q4 2012

Forrester conducted an online survey fielded in August and September 2012 of 13,518 European individuals ages 16 to 92. For results based on a randomly chosen sample of this size (N = 13,518), there...

For eBusiness & Channel Strategy Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Online China Survey, Q4 2011

Forrester Research conducted an online survey in October 2011 of 3,621 consumers ages 18 and older in metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian)....

For eBusiness & Channel Strategy Professionals

Report:Consumers Share Changes In Shopping Habits As A Result Of The Economic Downturn

Forrester Technographics Digital Consumer Community Report, February 2012

The economic recession has turned consumers into savvy bargain hunters. Now more than ever, they are on the lookout for the best deals and lowest prices they can find. Forrester conducted qualitative...

• Downloads: 10

For eBusiness & Channel Strategy Professionals

Report:Why The EU ePrivacy Law Will Not Kill eCommerce

Privacy Laws Force Rich Dialogue With Customers

In May 2011, the EU ePrivacy Directive came into effect across Europe. This directive has met with a mixed response at a national level, with some countries jumping to hit the deadline, some stalling...

• Downloads: 206

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Telecom And Devices Online Survey, Q3 2010 (Canada)

Forrester conducted an online survey fielded in August 2010 of 5,608 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=5,608), there is 95% confidence...

For eBusiness & Channel Strategy Professionals

Report:Mobile Healthcare's Slow Adoption Curve

Health Insurance eBusiness Professionals Must Press On Despite Low Demand

Health insurance eBusiness professionals have entered the mobile fray. Apps and mobile sites span the administrative and the health and wellness spectrum, but US online commercially insured consumers...

• Downloads: 712
• Comments: 1

For eBusiness & Channel Strategy Professionals

Tool:European Online Buyers Are Only Starting To Interact With Retailers Online

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics Consumer Technology Online Survey, Q4 2011 (US)

Forrester conducted an online survey fielded in December 2011 of 4,672 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,672), there is 95% confidence...

For eBusiness & Channel Strategy Professionals

Report:Supportive Brands Win The Hearts Of Customers

Forrester Technographics Digital Consumer Community Report, May 2012

Pleasing consumers is becoming increasingly difficult, and the experiences encountered while buying a product can make or break a brand’s reputation with its consumers. One bad experience can...

• Downloads: 8

For eBusiness & Channel Strategy Professionals

Report:German Online Retail Overview, 2011

Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers

The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

• Downloads: 657
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For eBusiness & Channel Strategy Professionals

Report:Mobile Channel Strategy: An Overview

How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel

Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...

• Downloads: 2166

For eBusiness & Channel Strategy Professionals

Report:How Polish Banking Customers Use Different Channels, 2011

The Polish retail banking market is characterized by strong growth and competition. Only 68% of the population owns a current account, and a large number of banks are competing for customer...

• Downloads: 181