Forrester

For eBusiness & Channel Strategy Professionals

Tool:Forrester's 2010 Customer Advocacy Rankings Among Canadian Banking Providers

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2009

The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

• Downloads: 256

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 567

For eBusiness & Channel Strategy Professionals

Tool:Most Mobile Strategies Are Customer-Focused

For eBusiness & Channel Strategy Professionals

Report:Consumers Share Changes In Shopping Habits As A Result Of The Economic Downturn

Forrester Technographics Digital Consumer Community Report, February 2012

The economic recession has turned consumers into savvy bargain hunters. Now more than ever, they are on the lookout for the best deals and lowest prices they can find. Forrester conducted qualitative...

• Downloads: 10

For eBusiness & Channel Strategy Professionals

Report:How German Banking Customers Use Different Channels, 2011

In Germany, as many consumers now bank online as in the branch. Younger, better-educated customers with higher incomes are migrating to the Internet and the mobile channel. While the Web is becoming...

• Downloads: 430
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Tool:Demographics Add Texture To Mobile Technographics

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Tool:Most eBusiness Managers Have Had A Defined Mobile Strategy For Less Than A Year

For eBusiness & Channel Strategy Professionals

Report:Supportive Brands Win The Hearts Of Customers

Forrester Technographics Digital Consumer Community Report, May 2012

Pleasing consumers is becoming increasingly difficult, and the experiences encountered while buying a product can make or break a brand’s reputation with its consumers. One bad experience can...

• Downloads: 8

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Buy Phase) Survey, Q1 2012 (US)

Forrester conducted an online survey fielded in March 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Benchmark Survey, Q2 2010 (US)

Forrester conducted a 20-minute phone survey fielded in April and May 2010 of 3,000 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 3,000),...

For eBusiness & Channel Strategy Professionals

Report:How Spanish Banking Customers Use Different Channels, 2011

Spanish banks have been at the forefront of banking innovation in Europe, yet customer behavior in Spain has been slow to change. Spanish customers are more likely than customers almost anywhere in...

• Downloads: 360
• Comments: 1

For eBusiness & Channel Strategy Professionals

Tool:Social Networking Sites Don't Drive Much Buyer-Retailer Interaction Yet

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Tool:Limited Mobile Expertise And Technology Concerns Worry eBusiness Managers

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce In Europe

Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

• Downloads: 997

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Travel And Auto Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in August 2012 of 4,573 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,573), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Tool:Forecast: US Mobile Bankers, 2008 To 2015

For eBusiness & Channel Strategy Professionals

Report:Using Video To Drive Online Financial Services Sales

How Financial Services eBusiness Executives Can Use Online Video

More people than ever before watch online video. In response, an increasing number of financial services eBusiness teams are using online video to drive sales. Nevertheless, based on our study of...

• Downloads: 790
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For eBusiness & Channel Strategy Professionals

Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

Four Trends Dominate The Agendas Of eBusiness Executives

In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

• Downloads: 1211

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q2 2010 (US, Canada)

Forrester conducted a mail survey fielded in February and March 2010 of 42,792 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size...

For eBusiness & Channel Strategy Professionals

Report:Technographics® Survey Highlights: Online Shopping And Multichannel Shopping Overview

This highlight deck outlines online shopping and multichannel shopping in the US from our North American Technographics Retail Online Benchmark Recontact Survey, Q2 2010 (US)

• Downloads: 1

For eBusiness & Channel Strategy Professionals

Report:eBusiness Leaders Should Use The Web To Target Small Businesses Shopping For Financial Products

One-Third Of Small Business Owners Research Financial Services Products Online

Three in four small business owners have used the Internet for at least one banking activity in the past year. But which channels do owners use to shop for the financial products they use for their...

• Downloads: 413

For eBusiness & Channel Strategy Professionals

Tool:Search Engines Are The Third Most Popular Way To Learn About A Considered Purchase